Preventative Health

All articles by Preventative Health

ViiV brings HIV prevention to HBCU homecoming festivities
ViiV brings HIV prevention to HBCU homecoming festivities
Lecia Bushak
October 8, 2024
11:23 am

ViiV Healthcare’s latest HIV prevention campaign coincided with one of the biggest weekends of the year at Alabama State University.

Amgen, Family Heart Foundation launch at-home cholesterol screening for LDL-C Awareness Day
Amgen, Family Heart Foundation launch at-home cholesterol screening for LDL-C Awareness Day
Lecia Bushak
September 30, 2024
3:15 pm

Family Heart Foundation unveiled the Cholesterol Connect program for LDL-C Awareness Day, aiming to make it easier for people to get cholesterol levels tested.

Cleveland Diagnostics’ PSA on PSA targets the falling screening rates for prostate cancer
Cleveland Diagnostics’ PSA on PSA targets the falling screening rates for prostate cancer
John Newton
September 30, 2024
11:08 am

On the final day of Prostate Cancer Awareness Month, a look at Cleveland Diagnostics’ PSA on PSA campaign.

How to market Prenuvo, the full body scan used by Hollywood A-listers
How to market Prenuvo, the full body scan used by Hollywood A-listers
MM+M Staff
August 14, 2024
12:00 pm

Raja Haddad, chief marketing officer at Prenuvo, discusses the company’s recent PSA web series — Let’s Talk About BEEEEEEEP — as well as its popularity among celebrities.

How influencers are harnessing social media to boost cancer screenings
How influencers are harnessing social media to boost cancer screenings
Lecia Bushak
May 31, 2024
1:29 pm

A report out of Real Chemistry pinpoints how a tailored influencer marketing approach can help spur young people to get cancer screenings.

How the Colorectal Cancer Alliance and ACS are tackling colorectal cancer
How the Colorectal Cancer Alliance and ACS are tackling colorectal cancer
Jack O'Brien
March 11, 2024
4:06 pm

As part of National Colorectal Cancer Awareness Month, the two healthcare organizations are rolling out Your Colon is 45, a co-branded, social media-led campaign to educate Americans about colon health.

City of Hope rolls out the future of cancer care: a mobile clinic on wheels
City of Hope rolls out the future of cancer care: a mobile clinic on wheels
Lecia Bushak
March 7, 2024
3:29 pm

City of Hope’s mobile cancer screening program will provide prevention, education and screening services to patients in convenient locations.

The colonoscopies were free. But the ‘surgical trays’ came with $600 price tags
The colonoscopies were free. But the ‘surgical trays’ came with $600 price tags
Samantha Liss, KFF Health News
January 26, 2024
8:00 am

Chantal Panozzo and her husband followed their primary care doctors’ orders last year after they both turned 45, now the recommended age to start screening for colorectal cancer.

DetecTogether, firefighter-turned-YouTuber encourage early cancer detection
DetecTogether, firefighter-turned-YouTuber encourage early cancer detection
John Newton
December 18, 2023
4:08 pm

The Response Times Matters campaign uses humor and authenticity to reach the firefighter audience.

‘Lifesaving Bargain’ brings mammograms into Peru supermarkets
‘Lifesaving Bargain’ brings mammograms into Peru supermarkets
Lecia Bushak
October 30, 2023
4:27 pm

The program is a collaboration between McCann Lima, the International Clinic and supermarket chain Tottus.

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