It’s the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.
Rapp’s Nic Climer examines the tension in tragedy and darkness.
HYC Health’s Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.
The copywriter and the art director come together to inform, spark hope, and create a path forward.
While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.
“Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come,” she writes.
The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.
The chief creative officer takes a look at campaigns in and outside the U.S.
Here are six creative campaigns that use creativity to connect with the audience.
Here are six global campaigns that make the case for persuasion.
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
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