Some leaders have stepped up, and this serves their companies – and the industry – well.
Finally, a Congress and president who see pharma as a resource and not a villain, Flaum writes.
We, as an industry, frighten rather than inform, cover our butts rather than support, and confuse rather than encourage.
A tracking poll conducted by the Kaiser Family Foundation also found that fewer Americans are seeing prescription drug ads compared to last year.
As Viagra goes generic, the pharma giant launches a feel-good corporate campaign.
Baby powder lawsuit impacts J&J’s reputation; new bacterial infection raises concern about treatment options; Valeant reportedly rejected offer from Takeda
When pharmaceutical companies are needed, we’re Jonas Salks; when we ask to be paid, we’re Martin Shkrelis.
Teva exec says pharma needs to pay attention to its reputation; academics who serve on boards of healthcare companies face potential conflicts of interest; WHO recommendation will boost number of people taking anti-retrovirals
Ashley Madison’s lesson must be heeded. For all the good pharma has done for the world, it has also created its share of ethical quagmires.
The three-year-old campaign’s youthful tone evolves as its audience ages.
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
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