Social Media

All articles by Social Media

Twitter halts COVID-19 misinformation policy in latest business pivot
Twitter halts COVID-19 misinformation policy in latest business pivot
Lecia Bushak
November 30, 2022
2:14 pm

The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.

5 things for brands to know about Mastodon
5 things for brands to know about Mastodon
Brandon Doerrer
November 17, 2022
4:00 pm

As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.

‘Corn Kid’ inspires a-maize-ing Reynolds Wrap Thanksgiving meal
‘Corn Kid’ inspires a-maize-ing Reynolds Wrap Thanksgiving meal
Diana Bradley
November 17, 2022
2:28 pm

Viral food trends also led the maker of foil products to come up with two other unique recipes for the holiday.

‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
Marc Iskowitz
November 17, 2022
10:49 am

As Musk remakes the social media platform in his own image, he risks further alienating pharma advertisers.

Omnicom joins IPG in recommending clients pause Twitter spend
Omnicom joins IPG in recommending clients pause Twitter spend
Brandon Doerrer
November 16, 2022
11:00 am

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald’s, to halt investments on Twitter in light of recent layoffs and brand safety concerns.

TikTok’s most popular plastic surgeon influencers
TikTok’s most popular plastic surgeon influencers
Lecia Bushak
November 11, 2022
2:06 pm

Some offer hilarious takes on plastic surgery botches — while others bring thoughtful medical education to their audience.

Fact or fiction: 10 health trends making the rounds on TikTok
Fact or fiction: 10 health trends making the rounds on TikTok
Lecia Bushak
November 4, 2022
3:30 pm

TikTok has emerged as the leading social media platform; home to a variety of health trends that are helpful while others are dangerous.

FDA Commissioner Robert Califf plans to keep tweeting amid Elon Musk upheaval
FDA Commissioner Robert Califf plans to keep tweeting amid Elon Musk upheaval
Lecia Bushak
November 1, 2022
2:40 pm

In a Twitter thread, Califf said it was important for the FDA to continue using the site and stand up against the platform’s potential threats.

Media watchdogs and DE&I advocates rebuke Elon Musk’s Twitter acquisition
Media watchdogs and DE&I advocates rebuke Elon Musk’s Twitter acquisition
Brandon Doerrer
October 28, 2022
2:43 pm

Stop the Deal coalition warns that Musk’s ownership makes marginalized groups more vulnerable on Twitter.

Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.
Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.
Lecia Bushak
October 28, 2022
1:47 pm

“The bird is freed,” Musk tweeted after his purchase of the social media site was finalized.

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