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Social Media

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Twitter launches an OOH campaign to combat mask-fatigue
Twitter launches an OOH campaign to combat mask-fatigue
Elaine Underwood
September 21, 2020
9:29 am

Major market crossroads, including Times Square in NYC and Millennium Park in Chicago, will be plastered with billboards of Tweets that make light of mask life.

Gwyneth Paltrow joins global Xeomin campaign as spokesperson
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
Alison Kanski
September 17, 2020
12:41 pm

The campaign is Paltrow’s first medical aesthetics partnership.

WebMD partners with Twitter to showcase health content
WebMD partners with Twitter to showcase health content
Alison Kanski
September 17, 2020
9:32 am

The collaboration is Twitter’s first health content partnership.

‘Extremely concerning, dangerous and should be stopped immediately’: J&J responds to ‘Benadryl challenge’
‘Extremely concerning, dangerous and should be stopped immediately’: J&J responds to ‘Benadryl challenge’
Diana Bradley
September 3, 2020
2:04 pm

Johnson & Johnson and TikTok are working together to stop the deadly social media craze.

Facebook removed 7m COVID-19 misinformation posts in three months
Facebook removed 7m COVID-19 misinformation posts in three months
Jessica Goodfellow
August 12, 2020
10:55 am

Social network has shed light on scale of coronavirus misinformation problem.

Khloe Kardashian opens up about migraine in Nurtec ODT campaign
Khloe Kardashian opens up about migraine in Nurtec ODT campaign
Alison Kanski
August 7, 2020
11:46 am

The partnership with Khloe Kardashian led to Nurtec ODT’s highest web traffic to date.

The MM&M Podcast 7.29.2020: Pascale Communications’ Amy Houck and Vivvi Britton
The MM&M Podcast 7.29.2020: Pascale Communications’ Amy Houck and Vivvi Britton
MM+M Staff
July 30, 2020
12:14 pm

Pascale Communications’ Amy Houck and Vivvi Britton join MM&M’s Larry Dobrow to discuss LinkedIn’s evolution as an A-list vehicle for health marketers.

Excerpt: Health media in the COVID-19 era
Excerpt: Health media in the COVID-19 era
Larry Dobrow
July 6, 2020
2:08 pm

Dr. Judith Simmons talks social media follows, voices from the frontlines and coverage blind spots.

Novartis, Pfizer among drug makers giving thumbs-up to Facebook ad boycott
Novartis, Pfizer among drug makers giving thumbs-up to Facebook ad boycott
Marc Iskowitz
July 2, 2020
5:00 am

A number of pharma companies are pausing ads on the social network this month, either in solidarity with #StopHateForProfit’s July boycott or due to brand safety concerns.

Pharma brands tweak media mix to align with their stance on racism
Pharma brands tweak media mix to align with their stance on racism
Marc Iskowitz
June 26, 2020
9:55 am

As drug makers mull whether to join a July ad boycott against Facebook, will #BLM prove a tipping point for health brands’ new social activism?

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