New FTC guide clarifies disclosure rules for online influencers
Familiar tone, quick-hit videos render “Disclosures 101” an atypical offering from a federal agency.
Social Media
‘Like’ it or not: Healthcare marketers won’t lose sleep over Instagram changes
Social media pros are mostly shrugging off a potential move by Instagram and Facebook to hide the “like” counter.
ZDoggMD is redefining the scope and tone of physician influence on social media
Dr. Zubin Damania is known across the social media universe as ZDoggMD.
Healthline sales leader Lisa Bookwalter joins Twitter
Bookwalter will be Twitter’s director of client services for health.
Amag launches chatbot to ease conversations about sexual health
Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately.
I made this: Chris Godfrey and Eugene the Instagram egg
How a simple picture of an egg went viral and boosted mental-health awareness to boot.
Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
Sermo receives investment from private equity firm Abry Partners
Abry is now the sole investor in the social platform for doctors.
Eugene the Egg revealed as ‘cracking campaign’ for mental health
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene’s eggcellent campaign.
To recruit for clinical trials, throw out the usual ad playbook: study
New research on what attracts patients to volunteer for clinical trials was presented at Digital Pharma East in Philadelphia. The windup: be transparent.
