The MM&M Podcast 7.29.2020: Pascale Communications’ Amy Houck and Vivvi Britton
Pascale Communications’ Amy Houck and Vivvi Britton join MM&M’s Larry Dobrow to discuss LinkedIn’s evolution as an A-list vehicle for health marketers.
Social Media
Excerpt: Health media in the COVID-19 era
Dr. Judith Simmons talks social media follows, voices from the frontlines and coverage blind spots.
Novartis, Pfizer among drug makers giving thumbs-up to Facebook ad boycott
A number of pharma companies are pausing ads on the social network this month, either in solidarity with #StopHateForProfit’s July boycott or due to brand safety concerns.
Pharma brands tweak media mix to align with their stance on racism
As drug makers mull whether to join a July ad boycott against Facebook, will #BLM prove a tipping point for health brands’ new social activism?
A snapshot of social COVID-19 conversations found bots, anti-vaxxers and concerns about medication access
CMI/Compas releases a weekly COVID-19 social listening report.
The MM&M Podcast: 5.21.2020: Evoke KYNE’s Kate Callan
Evoke Kyne’s EVP, head of social media Kate Callan joins MM&M’s Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.
‘Big Tobacco’ using COVID-19 messaging and influencers to market products
An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.
How Doximity thrived amid COVID-19
The social network has proven an invaluable resource to physicians on the frontlines – and now adds video to its mix.
Thriving in times of unexpected change by recalibrating your marketing mix
Pharmaceutical marketers have been late adopters of digital and social media. But overnight, the need to explore the best digital channels for reaching HCPs has become the new priority.
#AloneTogether fights crippling loneliness as mental wellness plummets 37%
We are alone, but we are Alone Together.
