Social Media

All articles by Social Media

One year on from Elon Musk’s arrival: X is cheaper and ‘better value’ for brands
One year on from Elon Musk’s arrival: X is cheaper and ‘better value’ for brands
Shauna Lewis
October 27, 2023
2:44 pm

Advertisers demonstrated ‘nervousness’ around Musk’s takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

How Twitch approaches brand safety
How Twitch approaches brand safety
Brandon Doerrer
October 27, 2023
1:00 pm

Moderating its live streams requires both AI and a host of volunteers.

People are staying in bed all day as part of TikTok’s ‘bed-rotting’ trend
People are staying in bed all day as part of TikTok’s ‘bed-rotting’ trend
Lecia Bushak
October 19, 2023
4:32 pm

TikTok’s latest mental health trend involves rotting in bed all day. Is it a form of self-care or a slippery slope into depression?

TikTok’s ‘bone-smashing’ teen trend has doctors concerned
TikTok’s ‘bone-smashing’ teen trend has doctors concerned
Lecia Bushak
October 13, 2023
1:19 pm

Videos that have racked up hundreds of millions of views show people “bone-smashing” in order to achieve a more chiseled jawline.

Elon Musk’s ‘X’ now running clickbait ads that can’t be reported or blocked
Elon Musk’s ‘X’ now running clickbait ads that can’t be reported or blocked
Campaign Asia-Pacific Staff
October 11, 2023
2:15 pm

As X struggles to attract advertisers, users have reported seeing a new ad format emerge that cannot be blocked or reported, doesn’t disclose the ad itself, and doesn’t identify who is behind it.

Health literacy and the rise of the TikTok ‘patient influencer’
Health literacy and the rise of the TikTok ‘patient influencer’
Lecia Bushak
October 2, 2023
5:30 am

Patient influencer Ellen Rudolph discusses the need for popular social media creators to work to improve health literacy among fans and followers

Mouth taping: TikTok’s sleep solution or risky business?
Mouth taping: TikTok’s sleep solution or risky business?
Lecia Bushak
September 22, 2023
2:32 pm

Scores of young TikTokers are taping their mouths shut before bed, claiming it helps everything from snoring to jawlines. However, the trend may be more dangerous than it is helpful.

How Barbie is fueling a rise in ‘Brotox’
How Barbie is fueling a rise in ‘Brotox’
Lecia Bushak
September 6, 2023
9:54 am

Barbie-inspired plastic surgery may be felt the most among women – but more and more men are seeking cosmetic procedures and aren’t immune to the trends.

Selfies, social media driving up rates of cosmetic surgeries among young people
Selfies, social media driving up rates of cosmetic surgeries among young people
Lecia Bushak
August 25, 2023
12:54 pm

TikTok and Instagram are driving up rates of cosmetic procedures, but experts are urging young patients to do research and find qualified surgeons to avoid the dangers and pitfalls.

Elon Musk reveals X users will no longer be able to block unwanted followers
Elon Musk reveals X users will no longer be able to block unwanted followers
Campaign Asia-Pacific Staff
August 21, 2023
3:30 pm

In the latest round of ongoing announcements, Musk says the block feature will be deleted and only made available for direct messages.

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