Social Media

All articles by Social Media

CME providers use Facebook Live to educate doctors
CME providers use Facebook Live to educate doctors
Virginia Lau
December 20, 2016
3:40 pm

A recent CME course using Facebook Live generated 34,000 views and 600 comments.

MM&M’s top 5 stories in November 2016
MM&M’s top 5 stories in November 2016
MMM Staff
December 1, 2016
12:30 pm

How VR, nanotechnology, and 3D printing could improve the value of healthcare; 100 experimental therapies in late-stage clinical trials; Kite Pharma plans “controlled” launch of CAR-T therapy

How Duchesnay USA got over the Kardashian marketing bump
How Duchesnay USA got over the Kardashian marketing bump
Alison Kanski
November 29, 2016
9:35 pm

The drugmaker still views Instagram as a viable marketing platform, however.

10 things for pharma marketers to know about Facebook and Instagram
10 things for pharma marketers to know about Facebook and Instagram
Virginia Lau
November 3, 2016
2:30 pm

With about 70 million users in six million health-related groups, drugmakers have tremendous opportunity to reach key audiences on Facebook. Here’s how.

Five things for pharma marketers to know: Tuesday, November 1, 2016
Five things for pharma marketers to know: Tuesday, November 1, 2016
Kevin McCaffrey
November 1, 2016
10:30 am

Facebook opens up to pharma; Pfizer nixes PCSK9 inhibitor in development; Cardinal Health cuts forecast on dwindling price increases

Warning letters most often stem from missing risk information
Warning letters most often stem from missing risk information
Virginia Lau
October 28, 2016
1:30 pm

The number of warning and untitled letters has dropped in recent years. Only four letters have been sent so far this year, compared to 28 in 2012.

Why Excedrin embraced the headache of a contentious election season
Why Excedrin embraced the headache of a contentious election season
Diana Bradley
October 20, 2016
2:45 pm

Excedrin’s #DebateHeadache was inspired by complaints the brand noticed during the first presidential debate in September.

Five things for pharma marketers to know: Wednesday, October 19, 2016
Five things for pharma marketers to know: Wednesday, October 19, 2016
Virginia Lau
October 19, 2016
2:45 pm

Roche gets FDA approval for immunotherapy Tecentriq; insurers are sued for discrimination; the FDA proposes yanking generic ADHD drugs from market

Best Use of Social Media of 2016
Best Use of Social Media of 2016
Tanya Lewis
October 6, 2016
11:30 pm

Digitas Health LifeBrands used Snapchat and Twitter to drive immuno­deficiency patient Seth’s story. The effort garnered 188 million impressions for #wearyellowforseth.

MM&M’s 5 most popular stories in September 2016
MM&M’s 5 most popular stories in September 2016
MMM Staff
October 3, 2016
2:11 pm

Physicians are seeking beyond-the-pill services from drugmakers; Novartis debunks misconception that only smokers get lung cancer; pharma’s access to docs declines

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