Beyond providing access, co-pay cards represent a starting point to more powerful patient engagement.
How can marketers ensure that patients and physicians aren’t overwhelmed by these tactics?
Along with lower costs, effective co-pay offset programs boost patient adherence and better connect with doctors and pharmacies.
Jaimy Lee, MM&M’s executive editor, talks with Frank Iorio, managing director for Frontline Oncology, about trends in the cancer care market.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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