The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.
Roundtable: How healthcare agencies can retain and attract A-list talent
March 22, 2017
10:00 pm
Seven execs from A-list agencies weigh in on talent acquisition and retention.
The Highly Regulated Healthcare Industry Can Draw in Top Marketers
Today’s ambitious marketers and media people want to be the ones to not only figure out how to work within the regulations but also to create better work than ever before.
What do employers want? We ask three execs for their secrets and their insights
September 8, 2016
2:45 pm
They share their insights, secrets, worries, and everything else in between.
Sudler New York’s John Marchese on the New Talent Pool
When the Career and Salary Survey made its debut, in 1987, Eli Lilly’s Prozac led the list of mass-market drug launches and AIDS therapy had taken a big step forward with the approval of GlaxoSmithKline’s AZT, a year earlier.
Pharma marketing salaries veer off track, dropping 2.6% in 2016