With a significant shift in the streaming-TV market underway, tracking tech presents an opportunity to get a clearer picture of what consumers care about and how to optimize campaigns targeting them.
Why your chatbot sucks — and what you can do about it
Google’s recently announced ‘helpful content update’ will prioritize search results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
A new campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.
How will Apple balance privacy and personalization as it grows ad business?
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.