Five things for pharma marketers to know: Monday, December 11, 2017
Pfizer’s Viagra generic to sell for half the price; GSK seeks oncology deals; Ionis’ experimental Huntington’s drug tackles toxic protein for the first time
Viagra
Five things for pharma marketers to know: Wednesday, November 29, 2017
U.K. to be first to sell OTC Viagra; Regeneron offers startup scientific expertise; docs more likely to get poor marks when they reject patient requests
7 ways Viagra changed how drugs are marketed
The inside story on a campaign for the ages, as told by the individuals who worked on it.
