In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
Bank brand creates own algorithm to avoid YouTube ad pitfalls
US bank JPMorgan Chase has returned to advertising on YouTube only after developing its own algorithm that ensures its ads are not placed around questionable content.
P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal
In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
Facebook ramps up video offer with revamped Watch tab
The drugmaker’s video asks people in New York and San Francisco about their ideas for great inventions.
Interview | David Stievater, Athenahealth
January 5, 2017
6:00 pm
Jaimy Lee, MM&M’s executive editor, talks with David Stievater, director of Epocrates Solutions Design at Athenahealth, about what’s next for the healthcare industry in 2017. This video was sponsored by Athenahealth.
Luxottica looks to 360 video to highlight childhood vision
December 22, 2016
3:45 pm
When the vision company needed to demonstrate to parents the plight of children struggling to see, it turned to Olson 1to1 and a 360 video to tell the story.
Interview | Robin Roberts, Concentric Health Experience
October 11, 2016
5:20 pm
Jaimy Lee, MM&M’s executive editor, sits down with Robin Roberts, general manager at Concentric Health Experience, to talk about what defines great client service. This video was sponsored by Concentric.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix