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MM&M Marketers@Home Podcast 5.14.2020: Digital medicine’s post-COVID value proposition
MM&M [email protected] Podcast 5.14.2020: Digital medicine’s post-COVID value proposition
MM+M Staff
May 14, 2020
2:38 pm

Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus.

Immersive health technology has its coming-out party at CES 2019
Immersive health technology has its coming-out party at CES 2019
Sony Salzman
March 11, 2019
5:00 am

The Consumer Electronics Show has become an early-year trend barometer for health tech, and this year was no different as immersive tech took center stage at the annual Las Vegas event.

Medical pros need their own Netflix
Medical pros need their own Netflix
Brian Conyer
February 1, 2019
6:00 am

Brian Conyer is cofounder and CEO of Giblib.

Genevieve Paquette, Level Ex
Genevieve Paquette, Level Ex
May 21, 2018
11:30 am

Genevieve Paquette is chief marketing officer and board member of Level Ex.

First understanding, next adherence? Using VR to help kids visualize medical findings
First understanding, next adherence? Using VR to help kids visualize medical findings
Laura Entis
February 27, 2018
8:00 pm

Boston Children’s Hospital and Klick Health are unveiling a VR tool to help pediatric patients visualize their disease and symptoms. It could augment the paper-based standard of care.

Can digital tools really change patient behavior?
Can digital tools really change patient behavior?
Laura Entis
January 16, 2018
1:00 pm

New research calls into question the behavioral effects of some digital health tools.

Drugmakers turn to tech to better demonstrate empathy
Drugmakers turn to tech to better demonstrate empathy
Sarah Mahoney
July 31, 2017
11:00 am

Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.

15 years later, a blind man sees his wedding, thanks to VR
15 years later, a blind man sees his wedding, thanks to VR
I-Hsien Sherwood
May 2, 2017
8:00 pm

To demonstrate the power of goggles equipped with AR and VR, the assistive technology company recreated the event on Facebook Live this weekend.

Regeneron uses VR to humanize retinal disease
Regeneron uses VR to humanize retinal disease
Virginia Lau
April 14, 2017
2:15 pm

The drugmaker saw a gap in patient-physician conversation about retinal disease.

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