Credera - like consultancies - has direct access to Fortune 500 C-suite execs.
'Long way to go' before top pharma companies' digital presence measures up to current tech standards: study
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73% of UK chief marketing officers predicting a boost.
As the "age of touch," as Amazon calls it, gradually gives way to voice, it's even more important to have a robust search strategy.
The channel will feature content about the full range of the cancer journey.
Alexa could make it easier for doctors to squeeze CME programs into their busy schedules.
Fans hailed Disney's response following a strobe-light slip-up in the film Incredibles 2, but a patient group says it must go a step further as it seeks to recover from the blunder.
A survey from DRG Digital measured patient and doctor support for Amazon becoming an online pharmacy.
PulsePoint's chief revenue officer Chris Neuner talks trends, technology, and why personalization is having its day in the sun.
Pillo's voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.
Just after the launch of Marcel, Publicis chief executive Arthur Sadoun was bombarded with questions from a packed room of clients, staff, and journalists.
Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organizational structure that chief executive John Siefert says will "build a new model for our industry".
The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard.
Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".