The CementWorks, named Peter Zamiska as chief creative officer. Before The CementWorks, Zamiska spent four years at MDC Advertising as a managing partner. He also held senior creative positions at Lavey/Wolf/Swift, FCB Healthcare, Lyons Lavey Nickel Swift and Robert Becker Euro RSCG. Todd Neuhaus was named senior vice president, creative director. Neuhaus was chief creative officer at Lyons Lavey Nickel Swift.