Amy Ravi, ExtendMed
president and CEO
When pharma companies expand into new global markets, they can become crippled by the challenges that come with leveraging their existing corporate assets. As a result, medical-education programs often fail to reach the professional areas where they are most needed. Ravi and her team are working to change that. Under her leadership, ExtendMed has developed tools to give medical-affairs teams the power to think globally and act locally, selecting the most relevant corporate assets and translating them to address local needs. The company has also developed Expert Insights Portal, an innovative system for building KOL communities, fostering primary market research, and keeping a pulse on the market. Its goal? To give pharma clients immediate access to a community of handpicked experts while providing a valuable research tool to boot.