VeriChip Corp. launches first DTC campaign

VeriChip Corp., which makes radio frequency identification devices for healthcare and patient-related needs, launched its first DTC campaign in South Florida at the end of April, rebranding its patient identification system Health Link as part of the effort.

June 1, 2008

4:33 pm

VeriChip Corp., which makes radio frequency identification devices for healthcare and patient-related needs, launched its first DTC campaign in South Florida at the end of April, rebranding its patient identification system Health Link as part of the effort. Health Link, a microchip implanted in the patient’s arm, promises easy access to personal health records for emergency room doctors and nurses.

From the June 01, 2008 Issue of MM+M - Medical Marketing and Media

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