Hispanic Healthcare Journey: The Rx Path to Treatment
Date: Thursday, October 27
Join this webinar to hear new, patient focused research from Univision and Nielsen's Hispanic Healthcare Journey study. Earlier this month, part one of the study was revealed with findings on Hispanics' OTC path to purchase. Watch as part two, the Rx path to treatment, is unveiled. Learn about key similarities and differences between the Hispanic and non-Hispanic patients' healthcare perceptions, attitudes, and behaviors, as well as, how they manage chronic illnesses including diabetes, high cholesterol, and rheumatoid arthritis.
After the presentation, participants will be able to:
• Better understand Hispanic patients in their journey from experiencing symptoms to diagnosis, treatment and disease management.
• Encourage better communication between patients and their healthcare providers towards timelier disease diagnosis, treatment and management.
• Adjust branding communication strategies to more effectively reach the Hispanic community.
Speakers:Carlos Gutierrez, MD, VP Strategy and Insights, Univision
Felisha Lewis, VP, Nielsen Healthcare