The Rules Have Changed: How Big Data is Redefining Precision Marketing for the Health Industry
Date: Tuesday, March 6, 2018
Time: 1:00pm EST/ 10:00AM PST
With the unprecedented amount of audience data now available, pharma marketers have new opportunities to leverage it to enhance their campaign strategies. From redefining segmentation approaches all the way to integrating precise measures of success, companies have the power to reach, engage, and analyze audiences like never before. While this data is an asset, challenges remain, including learning how to analyze and use it to influence marketing decisions.
Join Crossix and industry experts to learn how they develop their strategies to identify and leverage the most valuable data and analytics available.
Sarah Caldwell, Vice President, Analytics Services, Crossix
Erin Sebal, Director, Global Customer & Brand Insights, Merck & Co.
Destry Sulkes, MD, Chief Data Officer, WPP Health & Wellness
Ziv Yaar, Partner, McKinsey & Company