Using Outbound Virtual Engagement Strategies to Break Through Co-Pay Savings Program Plateaus
Date: Thursday, March 23, 2017
Time: 1:00pm EST/ 10:00AM PST
Co-pay savings programs drive new patient starts and promote continued adherence, but their effectiveness eventually reaches a “leveling off” point. This white paper examines how adding an outbound virtual engagement solution enabled a top allergy brand overcome this type of program plateau to continue achieving strong brand performance.
TrialCard provides solutions for pharmaceutical manufacturers that help patients get access to therapy and achieve successful health outcomes. Our integrated suite of offerings includes co-pay savings and sample voucher programs, patient support (HUB) services, healthcare professional virtual engagement campaigns, adherence messaging, patient feedback solutions, nursing outreach, disease-state awareness, business intelligence, and analytic consulting.
Paul LeVine, Vice President, Analytic Services, TrialCard