What Does Success Look Like in Patient Affordability?
Live Date: Thursday,March 18
Today's dynamic healthcare landscape requires non-traditional approaches to maximize the impact of your access and affordability programs. While access and affordability programs like co-pay cards are staples of biopharma marketing budgets, determining whether they are successful or not is often more complicated than it appears. In this webinar, we explore ways of evaluating patient affordability programs and share examples of how non-traditional interventions - such as real-world evidence and share-of-voice outreach programs - can amplify their effect.
Speaker:Paul LeVine, , Vice President, Analytic Services, TrialCard
Paul is the Vice President of Analytic Services for TrialCard. He focuses on the delivery of consulting solutions that help clients build greater value for their brands. Additionally, he is responsible for developing analytic products that leverage the company's data assets.
Paul was tapped to develop the company's Analytics group in 2013. He has a passion for helping clients understand and deconstruct their data and information so they can best strategize for their business challenges. Not one to get caught up in the "data for data's sake" mentality, Paul believes that his team's job is to answer business questions with data, not to swim happily in it.
Prior to TrialCard, he headed Analytics for InfoMedics (now a part of Physicians Interactive Group), where he built their practice and focused on creating analytic solutions designed to maximize return on investment for pharmaceutical marketing tactics. In addition to his work in the pharmaceuticals' vertical, his 25 years of healthcare experience also includes the managed care and government sectors. Paul is an experienced pharmaceutical market researcher, accomplished writer, and recognized industry expert. A dynamic speaker, Paul frequently presents at pharmaceutical summits and conferences on topics including technology, communications, and analytics.
Paul holds a Master's Degree in Health Policy and Management from Harvard University and a Bachelor's Degree in English and Psychology from Oberlin College.