What would you do if you didn’t work in healthcare?

I would have a portfolio career — owning my own health-oriented business where I could counsel people on how to get and stay well in all areas of their professional and personal lives. When I’m not doing that, I would coach mid-career and junior executives on how to navigate the often-choppy waters of a professional marketing career and the art of “switching lanes” for long-term career success. I would do more philanthropic work consistent with what I do with United Way Northern New Jersey and advocating for ALICE (Asset Limited Income Constrained Employed) to afford healthcare, education and housing needs.

Can you give a shout-out to someone who helped you at a pivotal time in your career?

There are so many colleagues who have helped me at pivotal times in my career. It’s difficult to pick just one! However, I must mention the one who was critical in my now healthcare marketing career — Lisa Paley, then chief customer officer. She hired me to join Pfizer Consumer Healthcare to build the Shopper Marketing discipline there, albeit I was coming from Unilever after 25 years of CPG classical marketing in Food/Beauty/Health & Wellness. Because of Lisa, I learned about healthcare marketing from the customers’ perspective, critical in understanding how OTC works in the transition from CPG to OTC.

Share a moment when you left your comfort zone; what did you learn?

Joining Health Monitor Network was leaving my comfort zone. After being on the brand side and in major publicly owned companies for my entire career, it was an opportunity to switch lanes and join an amazing privately held organization that is a nationally recognized Targeted Healthcare Marketing Platform for the Pharma/OTC industry. Every day, our goal is to drive better patient outcomes along all points of care. As for learning, it’s been reinforced at Health Monitor that being passionate about the company’s mission, having a culture that fits your values and working with collaborative colleagues make for one of the best working environments.

What do you find frustrating about working in healthcare marketing?

It takes too long to get things done! CPG moves so much faster. With the necessary compliance and needed regulation, things just take a long time. I continue to hope that healthcare marketing can take more calculated risks and simply move faster especially in a world where digital transformation demands it.

What are you doing to send the career ladder back down?

I do this with my team on an ongoing basis. To set them up for future promotions and help enrich their career development, I’m always looking out for training opportunities, professional courses and events for them. To this day, I still mentor and coach many previous colleagues I no longer work with but are at pivotal points in their careers in new companies by being on “their board of advisors.” More formally, I belong to Chief, where I focus on participating in coaching sessions to help bring other women along to executive leadership.

What’s something your colleagues don’t know about you?

I am from an island, but I cannot swim!

What is one thing you would tell young women starting their careers in healthcare marketing?
Be open minded to all experiences. It takes width and depth to build a successful career. It’s not the title that matters. Ask yourself these questions: What are you going to learn from this experience? Will it help you grow? Even if you fail, it will help you better understand who you are and how to succeed next time. Read everything you can about the business so you can contribute well to your company. Don’t be afraid to take calculated risks. Health Monitor is on a digital innovation transformation journey and leading that change with colleagues takes partnership and guts. 

Recount an experience with the healthcare system, positive or negative, that inspires you.

Recently, my Mom had to navigate a frightening diagnosis that came out of nowhere. Suddenly we were dealing with neurologists and having to get second/third opinions for a serious surgery that needed to be done quickly. I will never forget the honesty shown by her first surgeon. We asked her, “What would you do for the major second surgery if it was your Mom?” Her first surgeon candidly recommended a few other doctors aside from herself, as the second surgery was tricky and complex. It was a great reminder to never be afraid to advocate for the best healthcare outcome.