What would you do if you didn’t work in healthcare?
I love working in healthcare and the opportunity to make an impact on our clients’ business and the patients they serve. Knowing the work we do here at Evoke is making a positive impact on the health industry is so fulfilling. One other thing I enjoy most about my role is relationship building, getting to know so many different people on both a personal and professional level and helping people advance their career paths. That said, if I had to work outside of healthcare, I would look at recruiting or executive coaching with the hope of continuing to build connections and help grow others in their careers as much as possible.
Can you give a shout-out to someone who helped you at a pivotal time in your career?
This one is easy: Carol Disanto (former president of CDM group). I learned so much from her over the years. One moment I always held onto was when I was returning from maternity leave with my second child. I was worried about how I could manage it all. I remember talking to Carol, and she said to me, “Remember you can have it all as a working mom, just not every day.” Her point was we are our harshest critics and need to be forgiving and give ourselves grace when things get out of balance — know that it’s OK and it doesn’t mean you aren’t doing a good job. You’re doing the best you can, and all will be OK; just take it one day at a time.
How has the pandemic reset the rules on your work-life balance?
At Evoke we offer a flexible working policy, Work Where You Work Best. This policy allows our employees to do just that — work wherever is best for them and their personal situations, allowing Evoke employees to achieve the work-life balance that best supports them and their goals. I appreciate the added flexibility, and I know the Agency does as well. Some days when we work from home, we can lose track of time and the days can turn longer than normal. I like to set reminders for myself and my team to reset boundaries and ensure everyone gets the personal and downtime they need.
What do you find frustrating about working in healthcare marketing?
OK, I can bang on about cost pressures, fighting for talent, wanting to see bolder work for brands across healthcare, but I am honestly more excited about the positive things happening in healthcare marketing and what it means for the future! Healthcare marketing has come a long way over the years. The expansion of new disciplines and experts at the table pushes us to heights we haven’t seen before. We have developed truly cutting-edge science that has allowed us to advance our ability to navigate unprecedented health pandemics. We are seeing a greater focus on building a more connected, diverse community within healthcare — and yes, there is a lot more to do here still. So, for me, I’m genuinely excited and proud to work in healthcare marketing.
What are you doing to send the career ladder back down?
I am very proud of the breadth of the female leadership team at Evoke, and I am very fortunate to have built a great network of current and former colleagues. We regularly have open conversations about career challenges and opportunities, sharing advice and best practices. I strongly believe in the power of mentorship and real authentic conversations, which then lead to deliberate action and ultimately can have a ripple effect within the extended network. Additionally, I am a member of the HBA 2022 Mentor class, and I’m super excited to connect with even more leaders across healthcare.
What is one thing you would tell young women starting their careers in healthcare marketing?
Be confident, give yourself grace and don’t give up. This industry can sometimes demand a lot. Work hard early on to clarify where you want to take your career and establish clear boundaries for yourself, or someone will create them for you.
Recount an experience with the healthcare system, positive or negative, that inspires you.
A year ago, my mother was in the hospital during the pandemic for back surgery. She was discharged and doing a virtual follow-up with her physician as she was experiencing some troubling complications. Her physician made the call to admit her back into hospital as he feared she had a blood clot following her surgery, which she in fact, did. My family was so incredibly thankful for this physician’s attention to her symptoms. It also left me feeling equally inspired by health professionals around the world who are having to rapidly navigate new ways of interacting with their patients during the pandemic. I saw firsthand the power of a physician who truly cares and could have dismissed/missed these symptoms especially, during virtual health follow-up.
Favorite TV show/movie/song/book?
I will have to answer this in two ways. With my kids, my favorite movie is Secret Life of Pets. Once the kids are in bed, I love a good Ted Lasso binge session!