News

Bristol Myers Squibb tops Q2 earnings expectations with $12.2B in revenue

Bristol Myers Squibb’s Q2 earnings report showed its revenue grew 9% year-over-year.

Conference + Event Coverage, News

4 takeaways from the Fibroid Fighters’ A Night in Full Bloom event

A Night in Full Bloom featured panel discussions and speeches from doctors to bring the community together in an emotionally impactful way.

News

Health, wellness brands go big on the Summer Olympics in Paris

Eli Lilly, Sanofi and Figs are among the health and wellness brands advertising during the 2024 Summer Olympics in Paris.

Privacy first — what healthcare marketers need to know in a fractured, evolving environment

Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current landscape and more.

The new brand.com experience

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along

As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.

Partner Content

How AI and first-party data is transforming pharma customer engagement

Using technology to improve audience segmentation, targeting and virtual interaction.

Partner Content

The importance of female representation in health

How to effect change and close the gender gap in healthcare.

Partner Content

The A100 Playbook Podcast | Real Chemistry: Visualizing the future: Art, science and AI innovation

Listen to Jack O’Brien of MM+M and Brandon Pletsch, president of scientific visualization at Real Chemistry, as they delve into the dynamic intersection of art, science and AI innovation in the field of scientific visualization.

Partner Content

Garbage in, garbage out — How health marketers can ensure the right information reaches patients and HCPs

This session with Justin Freid, chief marketing and innovation officer of CMI Media Group, and Daniel Nadler, founder of Open Evidence, will enlighten health brands to the possibilities of AI.