News

Snapshot: How reproductive health organizations and allies reacted to Roe v. Wade being overturned

The ruling, which comes just over a month after the leaked initial draft majority decision, will end the Constitutional right to abortion after nearly 50 years.

News

Amgen launches podcast series

The series includes two Amgen execs discussing the promise of AI and machine learning.

News

Supreme Court overturns Roe v. Wade, ends constitutional protections of abortion

The high court’s ruling is likely to result in abortion banned in more than 20 states.

Why marketers must embrace privacy-safe real-world data

A brand-exclusive approach to targeting patient audiences.

Google’s Android announcement compels marketers to harness real world data

Real world health data is generated through offline events and completely de-identified, enabling a privacy-safe approach to activating an accurate patient audience using precision targeting.

Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data

Smart health marketers have known all along that precise, privacy safe, AI-generated digital audiences built using offline, condition-specific Real World Data has always been superior to the use of online data.

The time is now: Apple’s iOS update compels health marketers to adopt privacy safe, AI-generated digital audiences

Instead of using online behavior for targeting purposes, pharmaceutical marketers must embrace the use of privacy-safe real world health data, a more effective, safer way to reach patients that actually suffer from disease.

Partner Content

Fifth CIIE ties up global medical equipment and healthcare market

The China International Import Expo (CIIE) has been held for four consecutive years and is widely regarded as an international public good for economic globalization and multilateral trading system.

Partner Content

Brand experiences built for TV streaming with Roku

This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention.

Partner Content

Closing the gender gap in advertising

While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing.

Events, Partner Content

Women to Watch: Creating an equitable future from the inside out

Lilian Galarraga, Kate Horvath and Heather Hoy sat down to discuss the challenges of being a mom as well as a business leader and starting every new program with your equity hat on.