Montana looks to fast-track Medicaid access for older applicants
Medicaid, the joint federal-state health care program for low-income Americans, opens the door to services such as paying for help to prepare meals or shower safely.
News
Breast Cancer Awareness Month marketing is missing the point
Thrivers, survivors and “pinkwashing” dominate October campaigns. What’s missing is education about the disease, those being diagnosed and who should get screened, say women who have had breast cancer.
News
Older men’s connections often wither when they’re on their own
Slightly more than 1 in every 5 men ages 65 to 74 live alone, according to 2022 Census Bureau data.
5
Things
Health Marketers Need to Know Today
GIMME 5
MM+M Media Summit
MM+M’s third annual Media Summit will unite health media and pharma marketing luminaries for a day’s worth of candid, in-depth conversations about the channels and tactics that drive outcomes.
Advancing patient centricity through HCP and DTC marketing synchronization
Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.
Partner Content
Medlive ENGAGE — Transform your digital peer-to-peer HCP education
Discover how Medlive ENGAGE connects pharmaceutical and biotech brands with healthcare providers through tailored video content and advanced engagement tools. Drive impactful education, boost audience interaction and achieve measurable success in delivering peer-to-peer learning experiences that resonate with your target professionals.
Partner Content
10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing
Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.
Partner Content
Branding and awareness in a performance-driven landscape
In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM).
