FDA’s workforce goals: tackling recruitment, retention and burnout
As the FDA transitions out of COVID-19 crisis mode, its chief of staff Julie Tierney says the agency is looking to ramp up its hiring and retention efforts.
Campaigns
Elton John calls on fans to let out #InnerElton to end LGBTQIA+, HIV stigma
Elton John announced the HIV awareness initiative on his Instagram page and followed it up with an interview on Good Morning America.
News
Moderna-Merck cancer jab blunts melanoma spread when dosed with Keytruda
The trial results from Moderna and Merck are set to be presented as an ASCO late-breaker.
5
Things
Health Marketers Need to Know Today
GIMME 5
Events
MM+M Women of Distinction
MM+M’s Women of Distinction and Women to Watch programs celebrate the individuals whose leadership, creativity and insight lift everyone they encounter.
A new measure of success in 2023: Leveraging audience as currency
It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.
Video: Optimizing omnichannel engagement through a single audience.
How real world data can create a more effective media mix for DTC marketing.
How using real world data across channels can better engage healthcare providers and patients
Building custom audience segments to create a more effective media mix.
How data-driven linear unifies TV planning, activation and measurement
Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.
eBook: Media: Tactics and Strategies Reimagined
Rethinking product launches, consumer engagement, and agency partnerships.
Learn more from our eBook
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Events
MM+M launches its 2023 Media Summit
The day-long event, scheduled for November 8 in New York City, will bring together the health media world’s most thoughtful and well-known content providers, technologists and personalities.
Features
5 fresh takes on first-person storytelling
Tank Worldwide’s Jasmine Papillon-Smith examines first-person storytelling that is head and shoulders above the fray.
Podcasts
MM+M Podcast 5.31.23: Richards says Bayer pharma brands have activated on addressable TV
Marc Iskowitz interviews Bayer’s Glenniss Richards about how the pharma unit is testing native and video ads, Lecia Bushak recaps a White House proposal aiming to increase transparency around Medicaid prescription drug costs, and more.
The Patient Issue
Physicians and health orgs have fallen woefully short for patients.