News

NFL, American Cancer Society team with Sleep Number for Crucial Catch push

To support Crucial Catch, Sleep Number has produced an online resource for NFL fans to learn about how they can reduce their cancer risk and locate local cancer screening centers.

News

FDA gives Merck priority review for blood vessel disorder therapy sotatercept

Merck acquired sotatercept for $11.5 billion from Acceleron Pharma in 2021 as part of a play to expand its cardiovascular pipeline.

News

Who polices hospitals merging across markets? States give different answers

For some 50 years, federal regulators have not stepped in to prevent hospitals from merging with systems in other markets, according to antitrust law experts.

Empowered engagement: How audience-centric strategies drive healthcare marketing success

During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

Partner Content

Thought leadership: The key to connecting with healthcare decision-makers

Organizations can partner with Advisory Board Sponsorship to create content and events that elevate their thought leadership.

Partner Content

Will pharma finally reach out to minorities before the government forces their hand?

Why must the pharma industry consistently be positioned as an opponent?  The government should seek “win-win” situations rather than “victories over …” situations. We still have a long way to go.

Partner Content

3 reasons the point of care is key for improving medication adherence

To overcome adherence obstacles, support needs to begin the moment a prescription is written and continue throughout the patient journey.

Partner Content

Laser focus your strategy: Data-driven marketing for oncology and rare diseases

How to use audience data to take your targeting capabilities to the next level.