News

FDA’s workforce goals: tackling recruitment, retention and burnout

As the FDA transitions out of COVID-19 crisis mode, its chief of staff Julie Tierney says the agency is looking to ramp up its hiring and retention efforts.

Campaigns

Elton John calls on fans to let out #InnerElton to end LGBTQIA+, HIV stigma

Elton John announced the HIV awareness initiative on his Instagram page and followed it up with an interview on Good Morning America.

News

Moderna-Merck cancer jab blunts melanoma spread when dosed with Keytruda

The trial results from Moderna and Merck are set to be presented as an ASCO late-breaker.

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Partner Content

How marketers can personalize the patient care experience

Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.

Partner Content

Video: Gaining access and delivering pull-through in IDNs and key accounts

Keys to tailoring interactions for more effective, efficient engagement.

Partner Content

Podcast: Gaining access and delivering pull-through in IDNs and key accounts

Keys to tailoring interactions for more effective, efficient engagement.

Partner Content

Disruptive breakthrough in medication adherence: How Timely works

Currently reaching over 50 million patients and 220,000 providers, Timely's collective reach continues to grow rapidly.