The Syneos deal was first announced in May with the unanimous approval of the board of directors and received approval from shareholders in early August.
NFL, American Cancer Society team with Sleep Number for Crucial Catch push
To support Crucial Catch, Sleep Number has produced an online resource for NFL fans to learn about how they can reduce their cancer risk and locate local cancer screening centers.
News
FDA gives Merck priority review for blood vessel disorder therapy sotatercept
Merck acquired sotatercept for $11.5 billion from Acceleron Pharma in 2021 as part of a play to expand its cardiovascular pipeline.
News
Who polices hospitals merging across markets? States give different answers
For some 50 years, federal regulators have not stepped in to prevent hospitals from merging with systems in other markets, according to antitrust law experts.
5
Things
Health Marketers Need to Know Today
GIMME 5
The DPE Fix
Missed our daily DPE Newsletter? MM+M's coverage of Digital Pharma East 2023 lives here.
Empowered engagement: How audience-centric strategies drive healthcare marketing success
During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
A new measure of success in 2023: Leveraging audience as currency
It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.
Video: Optimizing omnichannel engagement through a single audience.
How real world data can create a more effective media mix for DTC marketing.
How using real world data across channels can better engage healthcare providers and patients
Building custom audience segments to create a more effective media mix.
MM+M Transform: The New Era of Connectivity
Examining the connections that fuel and facilitate engagement with healthcare
Learn more from our eBook
Featured Categories
Events
MM+M launches its 2023 Media Summit
The day-long event, scheduled for November 8 in New York City, will bring together the health media world’s most thoughtful and well-known content providers, technologists and personalities.
Features
Real-world data in a post-pandemic world
COVID-19 proved a galvanizing event for the use of real-world data. Has its momentum endured?
Podcasts
MM+M Podcast 9.27.23: How Anthony Farina solidified CSL’s brand purpose
Marc Iskowitz interviews Anthony Farina about his process for solidifying CSL’s brand purpose. Lecia Bushak reports on legislation to fund community health centers. And Bruce Willis’ struggle with dementia tops our Trends segment.
The Diversity Issue
Enabling the disabled: Medical marketers appeal to individuals with disabilities.
Thought leadership: The key to connecting with healthcare decision-makers
Organizations can partner with Advisory Board Sponsorship to create content and events that elevate their thought leadership.
Partner Content
Will pharma finally reach out to minorities before the government forces their hand?
Why must the pharma industry consistently be positioned as an opponent? The government should seek “win-win” situations rather than “victories over …” situations. We still have a long way to go.
Partner Content
3 reasons the point of care is key for improving medication adherence
To overcome adherence obstacles, support needs to begin the moment a prescription is written and continue throughout the patient journey.
Partner Content
Laser focus your strategy: Data-driven marketing for oncology and rare diseases
How to use audience data to take your targeting capabilities to the next level.