More Californians are dying at home. Another COVID ‘New Normal’?
The recent upsurge in at-home deaths started in 2020, the first year of the pandemic, and the rate has continued to climb, outlasting the rigid lockdowns at hospitals and nursing homes that might help explain the initial shift.
News
‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
The report found that ad engagement on TikTok is quite high, with 56% of users saying they’ve bought products based on TikTok videos.
News
FDA yanks EUA for AstraZeneca’s Evusheld as COVID variants continue to evolve
AstraZeneca said it will continue to work with the FDA and other health authorities to “collect, assess and share relevant data” regarding Evusheld and COVID-19 variants.
5
Things
Health Marketers Need to Know Today
GIMME 5
Events
MM+M Pinnacle Awards 2023
MM+M is proud to announce the third annual Pinnacle Awards program, which celebrates the medical marketing industry's most venerable marketers, strategists and creators.
Video: Optimizing omnichannel engagement through a single audience.
How real world data can create a more effective media mix for DTC marketing.
How using real world data across channels can better engage healthcare providers and patients
Building custom audience segments to create a more effective media mix.
How data-driven linear unifies TV planning, activation and measurement
Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.
Why data-driven linear is the last piece of the marketing puzzle
Reduce waste, optimize media and achieve cross-channel attribution by unifying television.
eBook: The Pharma Media Toolkit
Technology enhancing the patient experience
Learn more from our Ebook
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Events
MM+M, Campaign US launch the Brand Entertainment Awards
The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.
Features
The post-pandemic policy prescription
Abortion access? Mental health coverage? Additional pricing regulations? Any number of legislative priorities are set to fill the COVID-19 void.
Podcasts
MM+M Podcast 1.25.23: A prognosis for medtech, VA’s plan to reduce suicide, and anti-vaxxers get a taste of their own medicine
Marc Iskowitz finds out how Medtronic's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions.
Best Places to Work
MM+M's top destinations strike the right balance between in-office and remote work