News

Congressman seeks to plug ‘shocking loophole’ exposed by KHN investigation

A U.S. lawmaker is taking action after a KHN investigation exposed weaknesses in the federal system meant to stop repeat Medicare and Medicaid fraud and abuse.

People Moves

Immuneering hires former Regeneron exec Harold ‘E.B.’ Brakewood as chief business officer

Brakewood joins Immuneering from Regeneron, where he most recently served as VP and business unit head for oncology and COVID-19.

News

Roivant’s Covant Therapeutics and BI join forces to explore covalent drug space

As part of the co-development deal with BI, Covant gets $10 million upfront and up to $471 million in potential milestones and tiered royalties.

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Partner Content

The three T’s of commercial acceleration

In this podcast, Rebound’s CEO, Meridith Rohrbaugh and Senior Partner, Bob Harrell, outline how managing the three T's of talent, transparency and team can change the trajectory of revenue and growth.

Partner Content

Beyond innovation at ViVE 2023: ESG, DEI expected to attract attention

Both environmental, social, and corporate governance as well as diversity, equity, and inclusion have gained traction in the business world over the past few years.

Partner Content

Video: Meeting the changing engagement needs of health care providers

How to create a more personalized experience.

Partner Content

Podcast: Meeting the changing engagement needs of health care providers

How to create a more personalized experience.