Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement
The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement
Presented by Swoop

To ensure a message resonates, pharma brands must connect with the right patients at key intervals of their treatment journey.

Implementing conversational AI for always-on engagement on brand.com
Implementing conversational AI for always-on engagement on brand.com
Presented by Swoop

Conversational AI facilitates personalized, 24/7 interactions with patients and providers on brand.com, dramatically improving engagement, satisfaction and prescription behavior while providing rich insights and significantly elevating the ROI of marketing spend.

Conversational AI: Transforming engagement in pharma marketing
Conversational AI: Transforming engagement in pharma marketing
Presented by Swoop

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.

A look forward to 2024
A look forward to 2024
Presented by Swoop

What marketers forecast for next year’s priorities and leading trends.

Targeting in 2024: What brands need to know
Targeting in 2024: What brands need to know
Presented by Swoop

With 2024 planning underway, now is the time to get strategic about audiences.

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes
Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes
Presented by Swoop

Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery.

Podcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Podcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Presented by Swoop

Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success. 

Vodcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Vodcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Presented by Swoop

Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success. 

Swoop RESOURCES
A Roadmap to Better DTC Advertising

The time is now to shift to privacy-safe real world data for healthcare marketing, driving higher audience quality and script lift.

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

Optimize Targeting With Real World Data

Targeting solutions for healthcare marketing

The power of machine learning, artificial intelligence and real world data can help drive higher audience quality and script lift.