Sam Burne James

Most recent articles by Sam Burne James

Cannes Lions revenues up 7% in 2017 despite delegate decline
Cannes Lions revenues up 7% in 2017 despite delegate decline
Sam Burne James
July 25, 2017
2:30 pm

The 2017 Cannes Lions festival earned revenues of about $820 million for its owner Ascential, despite “slightly reduced” award entry and delegate numbers, the company’s half-year results say.

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health
Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health
Sam Burne James
July 10, 2017
2:25 pm

The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.

Huntsworth buys health group TCEG for $28 million and signals U.S. ambition
Huntsworth buys health group TCEG for $28 million and signals U.S. ambition
Sam Burne James
July 6, 2017
1:49 pm

TCG generated revenues of $29.6 million in 2016.

Astellas reprimanded by U.K. drug regulator
Astellas reprimanded by U.K. drug regulator
Sam Burne James
June 9, 2017
6:45 pm

The drugmaker has been handed a “public reprimand” by the U.K.’s Prescription Medicines Code of Practice Authority after the creative director of an unnamed agency used the company’s patient support materials on its website.

P&G exec who led Always #LikeAGirl campaign moves to comms leadership role at Novartis
P&G exec who led Always #LikeAGirl campaign moves to comms leadership role at Novartis
Sam Burne James
March 27, 2017
2:26 pm

P&G’s Mark Chakravarty has joined pharma giant Novartis in a senior role.

Marvel creates superheroes suffering from bowel disease for Takeda campaign
Marvel creates superheroes suffering from bowel disease for Takeda campaign
Sam Burne James
October 31, 2016
3:00 pm

Takeda launched four new superheroes whose lives have been touched by inflammatory bowel disease (IBD), with the help of PR agency Ketchum.

Which drugmakers have the healthiest presence on social media?
Which drugmakers have the healthiest presence on social media?
Sam Burne James
September 28, 2016
1:25 pm

A study of the social media activity of pharmaceutical firms finds that Lilly is the most active, but Novo Nordisk and Boehringer Ingelheim have better engagement.

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