MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes to be released every Wednesday.
OptimizeRx’s Chris DiCostanzo and Rebecca Love explain the value of reaching patients and HCPs when it matters most.
ZocDoc founder and serial entrepreneur Cyrus Massoumi discusses his latest venture, online vaccine standby list Dr. B and where the COVID-19 vaccine rollout goes from here.
Talking Medicines’ Jo Halliday discussed how the pharmaceutical sector can better understand the voice of the patient.
Learn about Intouch Group’s journey to foster I+D so that its inclusive culture translates into inclusive healthcare marketing.
Cepheid’s Jared Tipton and Canale Communications’ Jason Spark recap the launch of Cepheid’s Sars-COV-2 test, and the crisis plan that helped them manage through the early days of the pandemic, in conversation with MM+M’s Marc Iskowitz.
Veradigm VP Damon Basch sits down to discuss strategy for point of care media in the age of Covid-19.
Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz to discuss how MAHF member agencies are progressing toward diversity, equity and inclusion.
Splice Agency’s Paul Hagopian and Joshua McCasland discuss leading by example in the era of COVID-19.
Barbara Salami, VP of digital for commercial at Moderna, speaks with Marc Iskowitz about designing digital experiences that will enable universal, equitable access to the biotech’s COVID-19 vaccine.
Healio’s Zach Gursky and Matt Holland sit down with MM+M’s Larry Dobrow to discuss the evolution of ad-tech amid COVID-19.
Surani Fernando joins MM+M’s Marc Iskowitz to summarize the main takeaways of The CoVax Files.
HealthLink president Amar Duggasani joins MM+M executive editor Larry Dobrow to discuss the results of the 2021 MM+M/HealthLink Healthcare Marketers Survey and offer his take on the state of the digital union.
FCB Health Network’s Dr. Sommer Bazuro, chief medical officer, joins Marc Iskowitz to discuss a pro bono initiative FCB recently launched to highlight the need for racial equality in clinical trials.
Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder and CEO of W2O talk about current vaccination run rates in the US and globally and bold predictions on what a return to normalcy looks like.
Patrick Bergstedt, SVP of commercial vaccines for Moderna, talks with Marc Iskowitz about commercializing Moderna’s COVID-19 shot, including its approach to vaccine hesitancy among communities of color and how it’s using Uber to help overcome patient access issues.
Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more.
MM+M is about to reveal a major website redesign. Stephen Madden, MM+M’s editor-in-chief and GM, along with Haymarket Media’s Jason Wesalo and Michael Moreau discuss the vision, research and strategy behind the revamp, and what users can expect.
Leon Henderson-MacLennan, M.D., of inThought Research, joins Marc Iskowitz, editor-at-large for MM+M, to explain why January was a pivotal month in neuroscience and why marketers should watch this space.
Cahill talks culture, clients and leadership succession amid a pandemic.
Matthew Crane, a second-year medical student at the Johns Hopkins University School of Medicine, joins Marc Iskowitz, editor-at-large for MM+M, to discuss his new research, which quantifies the phenomenon of “pandemic fatigue” and its implications for marketers.