MM&M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes to be released every Wednesday.
The MM+M Podcast 10.26.2020: Deloitte’s David Betts and Chris Zant
Deloitte’s David Betts and Chris Zant join MM+M’s Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.
The MM+M Podcast 10.14.2020: FDA’s Bakul Patel
In this episode, Bakul Patel speaks about the agency’s new Digital Health Center of Excellence.
The MM+M Podcast 10.8.2020: Level Ex’s Genevieve Paquette
In this episode, Genevieve Paquette, Level Ex, discusses the state of the union for gamification efforts and the company’s new COVID-specific levels to its cardiology games.
The MM+M Podcast 9.30.2020: MedArrive’s Dan Trigub
Dan Trigub, former head of Uber Health who left on Sept. 8 to start his own healthcare company, returns to The MM+M Podcast to discuss his new firm, MedArrive.
The MM+M Podcast 9.9.2020: Alexion Pharmaceuticals’ Tamar Thompson
Tamar Thompson, VP of government affairs and policy at Alexion Pharmaceuticals, speaks about how the biotech company has evolved on the D&I front.
Marketers@Home Podcast 9.2.2020: Antares Pharma’s Salvatore Paolozza
Salvatore Paolozza, senior director, sales ops, Antares Pharma, speaks about ways he’s leveraged technology to ensure Antares’ reps maintain contact with doctors.
The MM&M Podcast 8.25.2020: Meredith’s John Kenyon
John Kenyon, head of Meredith’s Targeted Media Health unit, discusses the launch of People en Español Salud and the company’s huge investment in the point-of-care space.
The MM&M Podcast 8.17.2020: Vaccine advocate Ethan Lindenberger
Ethan Lindenberger talks about how COVID-19 has led to a surge in vaccine misinformation online, social media’s efforts to quell its spread and more.
The MM&M Podcast 8.12.2020: SK Life Science’s Sebby Borriello
Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company’s experience launching Xcopri, an epilepsy drug, during the COVID-19 crisis.
The MM&M Podcast 8.5.2020: PatientPoint’s Linda Ruschau
PatientPoint’s Linda Ruschau shares her thoughts on the recent evolution of the point-of-care space.
The MM&M Podcast 7.29.2020: Pascale Communications’ Amy Houck and Vivvi Britton
Pascale Communications’ Amy Houck and Vivvi Britton join MM&M’s Larry Dobrow to discuss LinkedIn’s evolution as an A-list vehicle for health marketers.
The MM&M Podcast 7.22.2020: Phreesia’s David Linetsky
Phreesia’s David Linetsky reveals how the point-of-care space adapted its offerings for the coronavirus era in this week’s episode of The MM&M Podcast.
The MM&M Podcast 7.15.2020: WebMD’s Dr. John Whyte
WebMD’s Dr. John Whyte returns to The MM&M Podcast to discuss his company’s ongoing coverage of the COVID-19 pandemic.
The MM&M Podcast 6.24.2020: TBWA\WorldHealth’s #BlackHealthNow team
TBWA\WorldHealth’s #BlackHealthNow team speaks with Marc Iskowitz about why they started a conversation about black health, the philosophy behind their unique programming, and what it’s like to be driving this important effort amid the COVID-19 pandemic and as our nation grapples with racism.
Marketers@Home Podcast 6.18.2020: Siemen Healthineers’ Deepak Nath
Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns about its immunity-determining potential.
The MM&M Podcast 6.16.2020: Bayer’s Sebastian Guth
Bayer’s president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic.
The MM&M Podcast 6.9.2020: Fingerpaint’s Bo Goliber
Fingerpaint head of philanthropy Bo Goliber joins MM&M’s Larry Dobrow to discuss her company’s virtual internship program and how the virtualization of agency life during COVID-19 has profound implications for the future of work.
The MM&M Podcast 6.3.2020: 2020 Agency 100 Preview
MM&M’s Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year’s Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead at a potential post-COVID landscape.
The MM&M Podcast: 5.21.2020: Evoke KYNE’s Kate Callan
Evoke Kyne’s EVP, head of social media Kate Callan joins MM&M’s Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.
MM&M Marketers@Home Podcast 5.14.2020: Digital medicine’s post-COVID value proposition
Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus.
