MM&M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes to be released every Wednesday.
The MM&M Podcast: 5.21.2020: Evoke KYNE’s Kate Callan
Evoke Kyne’s EVP, head of social media Kate Callan joins MM&M’s Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.
MM&M Marketers@Home Podcast 5.14.2020: Digital medicine’s post-COVID value proposition
Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus.
The MM&M Podcast 5.6.2020: Syneos Health’s Kathleen Starr
In this episode, Starr talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.
MM&M Marketers@Home Podcast 4.24.2020: Pharma brand management in the age of coronavirus
MM&M’s Marc Iskowitz spoke with Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, in the latest episode.
MM&M Marketers@Home Podcast 4.7.2020: Agency execs share insights for keeping culture intact during WFH
Hear from Create NYC’s Natalie McDonald, Arteric’s Hans Kaspersetz and CrowdPharm’s Mike Myers.
The MM&M Podcast 4.2.2020: Guidemark Health’s Michael Parisi and Jackie Singley
Guidemark Health’s Michael Parisi and Jackie Singley to discuss healthcare’s podcast revolution – and the coronavirus podcasts that have captured listeners’ attention during the current crisis.
The MM&M Podcast 3.26.2020: Outcome Health’s Matt McNally
Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint – and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time.
The MM&M Podcast: 3.19.2020: Larry Dobrow and Marc Iskowitz
MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who’d been unwittingly exposed to the coronavirus.
The MM&M Podcast 3.13.2020: CMI/Compas’ Justin Freid
Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M’s Larry Dobrow for a preview of the conference’s health track. Even in the wake of the cancellation, Freid’s commentary on health-tech and the evolution of industry-specific events still resonates.
The MM&M Podcast 3.11.2020: ZS’ Pratap Khedkar
ZS managing principal Pratap Khedkar, who leads the company’s global pharmaceuticals practice, joins MM&M’s Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of customer-centricity in healthcare.
