The MM+M Podcast - MM+M - Medical Marketing and Media

The MM+M Podcast

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MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes to be released every Wednesday.

The MM+M Podcast 7.22.21: APCO’s Wayne Pines

The unprecedented nature of the FDA’s approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication. Wayne Pines, former FDA official and now president of healthcare at APCO, joins Marc Iskowitz to discuss the implications for the agency’s role in advising pharma companies.

The MM+M Podcast 7.8.21: Otsuka’s Elaine Gamble

As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury during last month’s virtual judging, as well as general trends she noticed in the entries.

MM+M Podcast with Triple Threat Communications

Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it “The Unagency.” So what’s that about, how is it performing, and why might the big network agencies be a bit nervous?”

The MM+M Podcast 6.24.21: ZS’s Jacob Braude

As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications.

MM+M Podcast with Verywell

As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy.

MM+M Podcast with GCI Health

The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams?

MM+M Podcast with Razorfish Health

Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the eBook, The Partnership Paradox.

MM+M podcast with Swoop

Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time.

The MM+M Podcast 5.6.21: Dr. Charlotte Jones-Burton

Dr. Charlotte Jones-Burton, WOCIP president and cofounder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data.
MMM Podcast - Deepintent-3

MM+M podcast with DeepIntent

Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.

The MM+M Podcast 4.28.21: Lisa and Bob Mauriello

Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped.