The MM+M Podcast - MM+M - Medical Marketing and Media

The MM+M Podcast

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MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes to be released every Wednesday.

MM+M Podcast with Verywell

As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy.

MM+M Podcast with GCI Health

The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams?

MM+M Podcast with Razorfish Health

Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the eBook, The Partnership Paradox.

MM+M podcast with Swoop

Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time.

The MM+M Podcast 5.6.21: Dr. Charlotte Jones-Burton

Dr. Charlotte Jones-Burton, WOCIP president and cofounder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data.
MMM Podcast - Deepintent-3

MM+M podcast with DeepIntent

Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.

The MM+M Podcast 4.28.21: Lisa and Bob Mauriello

Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped.