The MM+M Podcast

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The MM+M Podcast is Medical Marketing + Media’s show about healthcare marketing writ large. Each week, hosts Marc Iskowitz and Larry Dobrow — senior editors at the publication — interview the executives commercializing brands, the agencies supporting launches, and other fascinating guests from in and around the industries of pharma, biotech, med-tech ad-tech and health media. 

Creating and selling work that reflects our diverse world

Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.

J&J and the end of the consumer era

At the moment, owning a consumer company is not in fashion anymore among big pharma. Hear Steven Robins, managing partner/principal at the New England Consulting Group — and a former J&J exec — on what J&J’s recent decision to spin off its consumer group signals about corporate diversification as a business strategy in healthcare.

Mental illness in the medical marketing world

Industry leader Jon Nelson joins MM+M’s Larry Dobrow to discuss “I Am a Medical Marketing Professional Who Suffers From Mental Illness,” a column penned by Nelson that MM+M published this morning.

Better insights with real-world patient data

Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company’s Healthcare Map is serving as a source for patient data.

The orphan drug launch, reconsidered

Charlie Gayer, chief commercial officer for BioCryst Pharmaceuticals, talks about how his company, which recently launched an oral medicine into a crowded category, used analytics to rethink the rare-disease drug launch.
Healthtech Podcast

The Healthtech Transformation is real

Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare’s hybrid opportunities and the patient’s journey in healthtech’s digital revolution.