MM&M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes to be released every Wednesday.
Carolyn Magill offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA.
MM&M’s Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world’s most successful and broadest-ranging careers.
MM&M’s Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany’s.
MM&M’s Marc Iskowitz chats with Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol Myers-Squibb, on the defining marketing trends of 2019.
MM&M’s Larry Dobrow and Marc Iskowitz chat with Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.”
LaPierre joins MM&M executive editor Marc Iskowitz to discuss how the route to the top has changed in biopharma, why pharma is shedding jobs now and where the hot jobs will be going forward.
MM&M’s Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science’s recently unveiled corporate rebranding, and what it’s like to turn the rebranding focus on yourself.
Plus, vaccine advocate and MM&M Platinum Award winner Ethan Lindenberger recounts his unique path towards becoming a health influencer.
At this year’s HLTH event in Las Vegas, MM&M’s Marc Iskowitz sat down with seven industry experts.
Live from the Point of Care Communication Council industry summit, MM&M’s Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union.