MM&M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes to be released every Wednesday.
The MM&M Podcast 1.22.2020: Aetion’s Carolyn Magill
Carolyn Magill offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA.
The MM&M Podcast 1.15.2020: Harrison & Star’s Tom Harrison
MM&M’s Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world’s most successful and broadest-ranging careers.
The MM&M Podcast 1.8.2020: GCI Health’s Wendy Lund
MM&M’s Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany’s.
The MM&M Podcast 12.20.2019: Bristol Myers-Squibb’s Lisa Flaiz
MM&M’s Marc Iskowitz chats with Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol Myers-Squibb, on the defining marketing trends of 2019.
The MM&M Podcast 12.12.2019: Ogilvy’s Ritesh Patel
MM&M’s Larry Dobrow and Marc Iskowitz chat with Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.”
The MM&M Podcast 12.5.2019: Life sciences leadership consultant Lynn LaPierre
LaPierre joins MM&M executive editor Marc Iskowitz to discuss how the route to the top has changed in biopharma, why pharma is shedding jobs now and where the hot jobs will be going forward.
The MM&M Podcast 11.13.2019: Spectrum Science’s Michelle Gross and Justin Rubin
MM&M’s Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science’s recently unveiled corporate rebranding, and what it’s like to turn the rebranding focus on yourself.
The MM&M Podcast: MM&M and PRWeek deconstruct the Health Influencer 50
Plus, vaccine advocate and MM&M Platinum Award winner Ethan Lindenberger recounts his unique path towards becoming a health influencer.
The MM&M Podcast: Takeouts from HLTH 2019
At this year’s HLTH event in Las Vegas, MM&M’s Marc Iskowitz sat down with seven industry experts.
The MM&M Podcast 10.24.2019: PatientPoint’s Mike Collette
Live from the Point of Care Communication Council industry summit, MM&M’s Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union.
