The MM+M Podcast is Medical Marketing + Media’s show about healthcare marketing writ large. Each week, hosts Marc Iskowitz and Larry Dobrow — senior editors at the publication — interview the executives commercializing brands, the agencies supporting launches, and other fascinating guests from in and around the industries of pharma, biotech, med-tech ad-tech and health media.
Allegra launches a GPS for clean-air routes at SXSW
Jordana Barish, senior director of Sanofi’s allergy portfolio, discusses the recent launch of the Allegra Airways tool at South by Southwest. Plus, policy updates and our Trends segment.
Why Xeomin is courting Demi Lovato’s fanbase
Merz Aesthetics’ Roberto Casas Rudbeck, VP of U.S. marketing aesthetics, explains why Xeomin chose Demi Lovato as its latest brand partner, plus policy updates and our Trends segment.
Will generative AI eliminate humans from pharma ads?
Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the life sciences and medical marketing industries as gen AI sets a practical foothold in the zeitgeist.
Me and My Heart: Raising awareness
Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts’ thoughts about the future of patient care.
Dermavant’s Todd Zavodnick is moving derm into the digital world
Immuno-dermatology needs to move to the digital era, Dermavant CEO Todd Zavodnick tells Jack O’Brien. Plus, policy updates and our Trends segment.
Me and My Heart: How do I live with this?
Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life.
MM+M 40 Under 40 2024 preview: From watching the sky to behavioral sci
MM+M 40 Under 40 honoree Jazmin Correa recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck.
Me and My Heart: I have what now?
Bill Fitzpatrick recalls the frantic hospital scene when doctors and nurses inserted a stent into his artery and stabilized him.
Sanofi’s AI-assisted pipeline strategy, unpacked by R&D lead
Sanofi’s global head of R&D portfolio strategy, Helen Merianos, explains how AI is helping make better pipeline decisions, plus policy updates and our Trends segment.
Me and My Heart: What the hell was that?
Bill Fitzpatrick is a 42-year-old married father of three and award-winning podcast producer. However, following a series of cardiac episodes that escalate in severity, he is diagnosed with a 90% blockage in his artery, becoming one of the millions of Americans living with heart disease.
Elanco’s Jeff Simmons talks launch planning
Elanco president/CEO Jeff Simmons says the animal health firm will ramp up advertising as it enters a “historic” launch phase, plus our policy and Trends segments.
Dissecting Walmart’s healthcare strategy with Dr. Wig
Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart’s Chief Medical Officer, about the company’s lofty healthcare ambitions, plus policy updates and our Trends segment.
AI to headline Davos discussion, says Hackensack Meridian CEO
Health discussions in Davos this week will center on AI, says Hackensack Meridian CEO Robert Garrett. Plus, updates on the 2024 presidential race and our Trends segment.
JPM 2024: Pharma CEOs face a crossroads
The 2024 J.P. Morgan Healthcare Conference is underway and Marc Iskowitz provides an update from on the ground in San Francisco and Jack O’Brien talks with Insilico Medicine’s chief business officer Michelle Chen.
‘Dude, you’re Dr. Disney?’ A physician creator explains his appeal
Lecia Bushak interviews pediatrician Dr. Peter Rezkalla, TikTok’s “Dr. Disney,” plus policy updates and our Trends segment.
MM+M’s top 5 conversations of 2023
This best-of episode includes a health policy wrap-up by Lecia Bushak and a countdown of the top five conversations of 2023.
Kathy Delaney calls for creative ‘sea change’ to find, fix inequities
Jack O’Brien interviews Saatchi & Saatchi Wellness global CCO Kathy Delaney about the creative “sea change” needed to find and fix health inequities, plus policy updates and our Trends segment.
Sportscaster Cameron Black and the basketball app for the blind
Jack O’Brien interviews Cameron Black, the first blind basketball commentator on TV; we also share policy updates and our Trends segment.
HLTH 2023 Takeouts: Kalderos’ Micah Litow
Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos.
HLTH 2023 Takeouts: Crisis Text Line’s Dr. Shairi Turner
Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line.