The MM+M Podcast

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The MM+M Podcast is Medical Marketing + Media’s show about healthcare marketing writ large. Each week, hosts Marc Iskowitz and Larry Dobrow — senior editors at the publication — interview the executives commercializing brands, the agencies supporting launches, and other fascinating guests from in and around the industries of pharma, biotech, med-tech ad-tech and health media. 

Better insights with real-world patient data

Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company’s Healthcare Map is serving as a source for patient data.

The orphan drug launch, reconsidered

Charlie Gayer, chief commercial officer for BioCryst Pharmaceuticals, talks about how his company, which recently launched an oral medicine into a crowded category, used analytics to rethink the rare-disease drug launch.
Healthtech Podcast

The Healthtech Transformation is real

Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare’s hybrid opportunities and the patient’s journey in healthtech’s digital revolution.