Technology

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Syneos Health: These are the 5 top health trends to look out for 2023
Syneos Health: These are the 5 top health trends to look out for 2023
Lecia Bushak
December 2, 2022
3:25 pm

Syneos Health identified several trends that will emerge in 2023, including a focus on improving retention in healthcare.

Apple showcases creativity and leadership of people with disabilities
Apple showcases creativity and leadership of people with disabilities
Gurjit Degun
December 2, 2022
11:50 am

The work has been created by Apple’s in-house team.

4 takeaways from the 2022 MM+M Media Summit
4 takeaways from the 2022 MM+M Media Summit
Jack O'Brien
November 7, 2022
3:05 pm

Speakers weighed in on the pandemic’s impact on healthcare marketing and trends affecting the business model for media buyers.

How will Apple’s medication tracking impact the patient journey?
How will Apple’s medication tracking impact the patient journey?
Jack O'Brien
September 30, 2022
4:08 pm

With the tech giant making significant strides in the healthcare space, it’s worth wondering how its efforts will disrupt the industry.

Check out the health features in Apple Watch Ultra
Check out the health features in Apple Watch Ultra
Jack O'Brien
September 8, 2022
2:29 pm

The updated device comes with designated heart rate zones for workouts and temperature-sensing functionality.

Stream On: How medical marketers can capitalize on the connected TV boom
Stream On: How medical marketers can capitalize on the connected TV boom
Lauren Vespoli
September 7, 2022
12:00 pm

With a significant shift in the streaming-TV market underway, tracking tech presents an opportunity to get a clearer picture of what consumers care about and how to optimize campaigns targeting them.

Why your chatbot sucks — and what you can do about it
Why your chatbot sucks — and what you can do about it
Leece Norman
September 6, 2022
12:00 pm

But even as today’s bots struggle with accuracy and communication, the industry continues to believe in their potential.

Amazon Care shutting down is a sign of ‘Big Tech evolving’
Amazon Care shutting down is a sign of ‘Big Tech evolving’
Lecia Bushak
August 25, 2022
4:25 pm

The shutdown is a signal that Amazon may be pivoting towards more in-person care in addition to telehealth.

How much of a threat does Google’s latest update pose to PR?
How much of a threat does Google’s latest update pose to PR?
Evie Barrett
August 25, 2022
12:00 pm

Google’s recently announced ‘helpful content update’ will prioritize search results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

Google calls out Apple on messaging standards
Google calls out Apple on messaging standards
Natasha Bach
August 22, 2022
4:01 pm

A new campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.

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