Technology

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Will the ad industry benefit from Big Tech’s layoffs?
Will the ad industry benefit from Big Tech’s layoffs?
Alison Weissbrot
Jessica Heygate
August 3, 2022
2:00 pm

Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.

GoodRx subsidiary FlipMD debuts physician recruiting platform
GoodRx subsidiary FlipMD debuts physician recruiting platform
Jack O'Brien
August 3, 2022
11:22 am

FlipMD Hire aims to bring the gig economy to the medical community.

Allison+Partners study: Storytellers ‘have a leading role’ in health tech adoption
Allison+Partners study: Storytellers ‘have a leading role’ in health tech adoption
Eric Berger
July 29, 2022
10:45 am

The firm found opportunities and challenges in the march to ‘Health 4.0.’

SurvivorNet to launch metaverse med ed
SurvivorNet to launch metaverse med ed
Lecia Bushak
July 27, 2022
2:18 pm

The company hopes to fill a need for non-Zoom virtual education options.

‘Pharma Bro’ Shkreli returns to biz, sort of
‘Pharma Bro’ Shkreli returns to biz, sort of
Jack O'Brien
July 26, 2022
9:43 am

Banned from the pharma industry for life, Shkreli characterizes his drug-discovery platform Druglike as a blockchain/Web3 software company.

Trinity Life Sciences beefs up analytics with D Cube acquisition
Trinity Life Sciences beefs up analytics with D Cube acquisition
Marc Iskowitz
July 20, 2022
11:24 am

By bolstering its data science offering, Trinity hopes to help clients accelerate their brand strategies.

Despite readings skewed by race, pulse oximeter makers stand by their devices
Despite readings skewed by race, pulse oximeter makers stand by their devices
Marc Iskowitz
July 13, 2022
9:56 am

New studies confirm that the fingertip devices treat patients with dark skin differently, although manufacturers continue to insist they’re accurate.

Welcome back, Watson
Welcome back, Watson
Lecia Bushak
July 11, 2022
5:22 pm

The former IBM Watson’s AI and health data assets have been spun off by PE firm parent Francisco Partners into Merative.

First Look: Meet Atlantis Health’s ‘digital human’
First Look: Meet Atlantis Health’s ‘digital human’
Jack O'Brien
July 7, 2022
2:36 pm

The AI-powered digital behavior coach is designed to lend an empathetic ear to patients while simultaneously supporting HCPs.

More than 80% of healthcare executives believe the ‘metaverse continuum’ will make positive change
More than 80% of healthcare executives believe the ‘metaverse continuum’ will make positive change
Lecia Bushak
June 23, 2022
2:10 pm

Most respondents said that leading companies will continue to push the metaverse’s boundaries.

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