Technology

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GoodRx ups the ante on its health content
GoodRx ups the ante on its health content
Larry Dobrow
September 27, 2021
5:00 am

The new offering, GoodRx Health, is designed to provide clearer, more authoritative information across a range of topics.

Where Watson went wrong
Where Watson went wrong
Lauren Vespoli
September 8, 2021
12:15 pm

IBM’s AI-fueled health push failed to live up to the hype. What does the downsizing of its ambition say about the future of big data and AI in healthcare?

App Time
App Time
Larry Luxner
September 7, 2021
11:00 am

Data-capturing apps that monitor sleep, stress and fitness activities achieved must-have status during the pandemic. They’re here to stay.

‘This genie is out of the bottle’: Why virtual care is here to stay
‘This genie is out of the bottle’: Why virtual care is here to stay
Lecia Bushak
September 1, 2021
10:22 am

At a conference examining the future for virtual care, experts said more flexible care models will persist beyond the crisis conditions that drove their use.

Cookies and Crumbs
Cookies and Crumbs
Marc Iskowitz
August 20, 2021
2:54 pm

Truths, half-truths and the demise of the cookie: We fact-check healthcare’s path toward a cookie-less future.

LifeScan, Fitbit team on diabetes monitoring
LifeScan, Fitbit team on diabetes monitoring
MM+M Staff
August 10, 2021
9:00 am

The companies hope to offer people with diabetes a more comprehensive view of how various lifestyle factors impact blood glucose levels.

Real Chemistry pushes to enroll trials for rare disease drugs
Real Chemistry pushes to enroll trials for rare disease drugs
Allison Rhee
August 9, 2021
1:41 pm

The company’s AI-based recruitment system aims to address a problem that has long vexed drugmakers.

IQVIA: Use of Digital Health Tools Surges amid COVID
IQVIA: Use of Digital Health Tools Surges amid COVID
Lecia Bushak
July 22, 2021
5:00 am

The report, from the company’s Institute for Human Data and Science, assessed digital biomarkers, digital therapeutics and more.

DeepIntent fine-tunes tech to optimize ad campaigns, boost script lift
DeepIntent fine-tunes tech to optimize ad campaigns, boost script lift
Lecia Bushak
July 19, 2021
3:54 pm

The company has been issued a patent for its Outcomes platform.

The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson
The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson
MM+M Staff
June 3, 2021
1:04 pm

Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.

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