Tech lobbying groups file lawsuit against nation’s first digital advertising tax
Organizations representing tech titans like Google and Facebook claim the Maryland law represents “legislative overreach.”
Technology
Havas Health & You introduces new positioning and exec during “Future of Health” event
The company plans to focus on people and communities, with an emphasis on storytelling.
Five things for pharma marketers to know: Wednesday, January 20, 2021
Black Americans getting vaccinated at much lower rates; companies rush to develop new drugs to beat COVID-19 variants; remote care startup K Health raises $132 million.
Five things for pharma marketers to know: Tuesday, January 19, 2021
Biden proposes $1.9 trillion COVID-19 aid package; Eli Lilly boosts diversity pledge; tech companies work to create vaccination record system.
Meet Havas Mango: A Miami-based collective focused on the future of wellness experiences
The agency is “setting out to serve the demands of tomorrow versus today.”
Government, researchers and big tech team up for digital COVID-19 tools
Apple, Facebook and Verily are working on digital tools to help track infections and inform the public about the virus.
More doctors are adopting technology, and pharma marketers are changing tack to reach them
Physicians’ appetite for digital tools grew markedly the last three years, per new research. A separate study finds a similar dynamic playing out in marketing.
Tech firm using AI to find rare-disease treatments redefines patients’ role in research
A collaboration between a foundation and a health-tech company has yielded more than viable drug candidates. It has set a new standard for patients’ role in research.
Thinking pink: The case for femtech
If health systems are going to retain and attract new customers, femtech is a critical starting place.
