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IQVIA: Use of Digital Health Tools Surges amid COVID
IQVIA: Use of Digital Health Tools Surges amid COVID
Lecia Bushak
July 22, 2021
5:00 am

The report, from the company’s Institute for Human Data and Science, assessed digital biomarkers, digital therapeutics and more.

DeepIntent fine-tunes tech to optimize ad campaigns, boost script lift
DeepIntent fine-tunes tech to optimize ad campaigns, boost script lift
Lecia Bushak
July 19, 2021
3:54 pm

The company has been issued a patent for its Outcomes platform.

The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson
The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson
MM+M Staff
June 3, 2021
1:04 pm

Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.

Five things for health marketers to know: Thursday, June 3, 2021
Five things for health marketers to know: Thursday, June 3, 2021
Lecia Bushak
June 3, 2021
5:00 am

Biden administration launches community-based incentives to boost vaccinations; MorphoSys acquires Constellation Pharmaceuticals; Novartis releases promising Cosentyx results.

Five things for health marketers to know: Wednesday, June 2, 2021
Five things for health marketers to know: Wednesday, June 2, 2021
Lecia Bushak
June 2, 2021
5:00 am

FDA to decide on Biogen’s aducanumab June 7; JAMA editor Dr. Howard Bauchner steps down; Amgen pays $400 million for Kyowa Kirin’s atopic dermatitis drug.

Five things for health marketers to know: Tuesday June 1, 2021
Five things for health marketers to know: Tuesday June 1, 2021
Lecia Bushak
June 1, 2021
5:00 am

Africa will need 20 million COVID-19 doses for second shots; pandemic spurs increase in at-home care; BlueRock partners with Senti Bio on cell therapies.

MM+M Podcast with Phreesia Life Sciences
MM+M Podcast with Phreesia Life Sciences
MM+M Staff
May 27, 2021
9:51 am

The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism.

Five things for health marketers to know: Thursday, May 27, 2021
Five things for health marketers to know: Thursday, May 27, 2021
Lecia Bushak
May 27, 2021
5:00 am

Researchers launch Health Equity Tracker; NiKang Therapeutics brings in $200 million in Series C funding; Large anti-vaccination efforts across U.S. aided by NY law firm.

Five things for health marketers to know: Wednesday, May 26, 2021
Five things for health marketers to know: Wednesday, May 26, 2021
Lecia Bushak
May 26, 2021
5:00 am

Moderna COVID-19 vaccine safe for teens; CDC stops investigating mild cases among vaccinated Americans; Genentech reaches deal with Pieris for protein technology.

White House to launch ‘unprecedented’ vaccine comms push
White House to launch ‘unprecedented’ vaccine comms push
Lecia Bushak
March 18, 2021
5:00 am

The effort will target a range of vaccine-skeptical audiences with a range of tactics.

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