SXSW preview: Health tech supersized
With more attendees, more content, and bigger and better-situated venues, SXSW’s health and medtech track has become one of the industry’s most highly anticipated events.
Technology
Marketers discuss how they use AI, marketing tech, and analytics to find participants for clinical research
Marketers answer the question: How can AI, marketing tech, and sophisticated analytics be used to help find participants for clinical research?
Heart meds, digital therapeutics highlight day three of JP Morgan ‘19
Day three at the JP Morgan Healthcare Conference included insights from executives at Amarin and Pear Therapeutics.
Can Silicon Valley break the data bottleneck?
Each player in health collects and weaves together data to some degree, but everyone’s doing it differently and for his or her own purposes.
WE Communications’ Stephanie Marchesi: ‘The healthcare industry is at a turning point’
Here are six principles to guide a progressive health tech communications strategy.
Havas Media Group hires Bret Leece to lead global data and innovation
Havas Media Group hires Bret Leece to lead global data and innovation.
Marketers on partnering with data-driven services and tech companies
Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies
How programmatic technology will change the way marketers do business
CMI/Compas’ COO gazes into the future to see how the evolution of programmatic technology is going to change marketing.
