Physicians’ appetite for digital tools grew markedly the last three years, per new research. A separate study finds a similar dynamic playing out in marketing.
A collaboration between a foundation and a health-tech company has yielded more than viable drug candidates. It has set a new standard for patients’ role in research.
If health systems are going to retain and attract new customers, femtech is a critical starting place.
Search giant eyes opportunity of ‘Made by Google’ wearables.
As private money flows into often buzzy, consumer-facing digital health startups, the firms getting bought or going public often make tools designed to be used behind the scenes.
Health tech has been touted as a cure-all, but it’s not living up to its promise for everyone.
Tech giants are diving into health, but the jury is out on whether they’re improving patients’ lives.
With more attendees, more content, and bigger and better-situated venues, SXSW’s health and medtech track has become one of the industry’s most highly anticipated events.
Marketers answer the question: How can AI, marketing tech, and sophisticated analytics be used to help find participants for clinical research?
