Technology

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How the world’s first virtual influencer with Down syndrome was created
How the world’s first virtual influencer with Down syndrome was created
Matthew Keegan
May 20, 2022
2:00 pm

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

GSK, R/GA studio to target consumer health, tech startups
GSK, R/GA studio to target consumer health, tech startups
Jack O'Brien
May 20, 2022
9:53 am

The joint program is designed to scale early-stage businesses that address challenges across oral health, women’s health and wellness and mental resilience.

Community Disservice? Threats and opportunities in the metaverse
Community Disservice? Threats and opportunities in the metaverse
Sarah Mahoney
May 9, 2022
5:00 am

As the metaverse meteor heads toward online patient and disease communities, many longstanding posters worry it will disturb some of the safest places in cyberspace.

Movember shows it takes balls to launch the world’s first lifesaving NFT
Movember shows it takes balls to launch the world’s first lifesaving NFT
Shawn Paul Wood, Campaign
April 29, 2022
12:46 pm

The non-fungible testicle project encourages men to check themselves for testicular cancer regularly while supporting research on the disease.

Pampers partners with Rock the Bells on NFTs to benefit Black Mamas Matter Alliance
Pampers partners with Rock the Bells on NFTs to benefit Black Mamas Matter Alliance
Eric Berger
April 19, 2022
1:00 pm

The nonprofit works to improve Black maternal health.

What would a Twitter edit button mean for brand safety?
What would a Twitter edit button mean for brand safety?
Surekha Ragavan
April 8, 2022
11:03 am

Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.

Havas Creative launches Staybl, an app to steady tremors
Havas Creative launches Staybl, an app to steady tremors
Lecia Bushak
April 6, 2022
10:05 am

Staybl is designed to help individuals with Parkinson’s disease and other conditions more easily navigate the digital world.

Physicians accelerate their transformation into ‘digital humans’ at work
Physicians accelerate their transformation into ‘digital humans’ at work
Marc Iskowitz
March 31, 2022
3:57 pm

Much of doctors’ learning and meeting attendance went virtual last year. Much of the rest of their workdays has followed suit.

The second life of the QR code
The second life of the QR code
Phillip Pantuso
March 30, 2022
5:30 am

The pandemic brought the codes back from the marketing graveyard. Now healthcare organizations can’t get enough of them.

Healthcare marketers won’t be left behind in the metaverse
Healthcare marketers won’t be left behind in the metaverse
Sarah Mahoney
March 28, 2022
1:00 pm

Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.

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