Claire Gillis is international CEO of WPP’s health practice.
Marketers answer the question: How can AI, marketing tech, and sophisticated analytics be used to help find participants for clinical research?
Day three at the JP Morgan Healthcare Conference included insights from executives at Amarin and Pear Therapeutics.
Here are six principles to guide a progressive health tech communications strategy.
Havas Media Group hires Bret Leece to lead global data and innovation.
Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies
CMI/Compas’ COO gazes into the future to see how the evolution of programmatic technology is going to change marketing.