A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
Will the rise of AI search challenge Google’s dominance?
New AI-driven search engines are gaining ground and have the potential to change search behavior. But will it be enough to disrupt Google’s stronghold on search and search advertising?
One year of Threads: Where does X’s challenger stand among rivals?
With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.
Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of ‘green growth’ and ‘degrowth’ to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
What do chief AI officers do and does adland need them?
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
As Universal Music pulls 30% of the world’s music from TikTok over royalty and copyright concerns, Campaign explores how instrumental the use of music is to the success of the platform and for those who advertise on it.
