Partner Content Channel

Privacy Safe Advanced Technology and AI for Omnichannel Marketing

Find, Activate, Engage and Optimize Ideal DTC and HCP Audiences to Drive Rx Lift
The ideal customer experience across the healthcare journey
The ideal customer experience across the healthcare journey
Presented by Swoop

AI helps pharma marketers drive engagement.

Future-proofing healthcare marketing strategies for proactive engagement
Future-proofing healthcare marketing strategies for proactive engagement
Presented by Swoop

How predictive AI enables brands to connect with patients at critical stages of their health journey.

How AI and first-party data is transforming pharma customer engagement
How AI and first-party data is transforming pharma customer engagement
Presented by Swoop

Using technology to improve audience segmentation, targeting and virtual interaction.

Leveraging real-time insights for a personalized customer experience
Leveraging real-time insights for a personalized customer experience
Presented by Swoop

How conversational AI enables brands to improve engagement and surface meaningful customer intelligence.

Privacy first — what healthcare marketers need to know in a fractured, evolving environment
Privacy first — what healthcare marketers need to know in a fractured, evolving environment
Presented by Swoop

Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current landscape and more.

Forging a meaningful connection with customers on-demand
Forging a meaningful connection with customers on-demand
Presented by Swoop

Why pharma marketers need to budget for conversational AI.

The new brand.com experience
The new brand.com experience
Presented by Swoop

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers
Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers
Presented by Swoop

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

Swoop RESOURCES
A Roadmap to Better DTC Advertising

The time is now to shift to privacy-safe real world data for healthcare marketing, driving higher audience quality and script lift.

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

Optimize Targeting With Real World Data

Targeting solutions for healthcare marketing

The power of machine learning, artificial intelligence and real world data can help drive higher audience quality and script lift.