Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
Video: Why privacy changes demand a better approach to targeting: Real world data
Video: Why privacy changes demand a better approach to targeting: Real world data
Presented by Swoop

Building custom audience segments can help marketers better reach consumers.

Google won’t go cookieless until 2024 — here’s why that doesn’t affect marketers who use real world data
Google won’t go cookieless until 2024 — here’s why that doesn’t affect marketers who use real world data
Presented by Swoop

Having originally slated the launch for this year and then pushing to 2023, the latest announcement gives the tech giant more time to address user, advertiser and publisher needs.

Why privacy changes demand a better approach to targeting: Real world data
Why privacy changes demand a better approach to targeting: Real world data
Presented by Swoop

Building custom audience segments can help marketers better reach consumers.

Video: The health data ‘dream state’
Video: The health data ‘dream state’
Presented by Swoop

How condition-specific audience segments can lift your brand beyond traditional targeting.

Why marketers must make the switch to privacy-safe real-world data for targeting
Why marketers must make the switch to privacy-safe real-world data for targeting
Presented by Swoop

Developing more precise and brand-exclusive patient segments with higher audience quality.

Connecting brands with patients: The new standard for precision targeting
Connecting brands with patients: The new standard for precision targeting
Presented by Swoop

Tapping into higher quality audiences leads to greater script lift; here’s how to leverage custom segments and reach patients effectively.

The health data ‘dream state’
The health data ‘dream state’
Presented by Swoop

How condition-specific audience segments can lift your brand beyond traditional targeting.

Why marketers must embrace privacy-safe real-world data
Why marketers must embrace privacy-safe real-world data
Presented by Swoop

A brand-exclusive approach to targeting patient audiences.