Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
Breaking down silos: Unifying HCP and DTC marketing for improved outcomes
Breaking down silos: Unifying HCP and DTC marketing for improved outcomes
Presented by Swoop

This TrendTalks session, sponsored by Swoop, highlighted new tactics for targeting DTC and HCP audiences.

Real Chemistry continues data and AI buying spree with doctor-focused ad-tech firm TI Health
Real Chemistry continues data and AI buying spree with doctor-focused ad-tech firm TI Health
Presented by Swoop

Real Chemistry said the new company will be integrated into Swoop and go to market under the Swoop brand.

Why data-driven linear is the last piece of the marketing puzzle
Why data-driven linear is the last piece of the marketing puzzle
Presented by Swoop

Reduce waste, optimize media and achieve cross-channel attribution by unifying television.

Video: Why privacy changes demand a better approach to targeting: Real world data
Video: Why privacy changes demand a better approach to targeting: Real world data
Presented by Swoop

Building custom audience segments can help marketers better reach consumers.

Google won’t go cookieless until 2024 — here’s why that doesn’t affect marketers who use real world data
Google won’t go cookieless until 2024 — here’s why that doesn’t affect marketers who use real world data
Presented by Swoop

Having originally slated the launch for this year and then pushing to 2023, the latest announcement gives the tech giant more time to address user, advertiser and publisher needs.

Why privacy changes demand a better approach to targeting: Real world data
Why privacy changes demand a better approach to targeting: Real world data
Presented by Swoop

Building custom audience segments can help marketers better reach consumers.

Video: The health data ‘dream state’
Video: The health data ‘dream state’
Presented by Swoop

How condition-specific audience segments can lift your brand beyond traditional targeting.

Why marketers must make the switch to privacy-safe real-world data for targeting
Why marketers must make the switch to privacy-safe real-world data for targeting
Presented by Swoop

Developing more precise and brand-exclusive patient segments with higher audience quality.

Swoop RESOURCES
A Roadmap to Better DTC Advertising

The time is now to shift to privacy-safe real world data for healthcare marketing, driving higher audience quality and script lift.

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

Optimize Targeting With Real World Data

Targeting solutions for healthcare marketing

The power of machine learning, artificial intelligence and real world data can help drive higher audience quality and script lift.