Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
Video: The health data ‘dream state’
Video: The health data ‘dream state’
Presented by Swoop

How condition-specific audience segments can lift your brand beyond traditional targeting.

Why marketers must make the switch to privacy-safe real-world data for targeting
Why marketers must make the switch to privacy-safe real-world data for targeting
Presented by Swoop

Developing more precise and brand-exclusive patient segments with higher audience quality.

Connecting brands with patients: The new standard for precision targeting
Connecting brands with patients: The new standard for precision targeting
Presented by Swoop

Tapping into higher quality audiences leads to greater script lift; here’s how to leverage custom segments and reach patients effectively.

The health data ‘dream state’
The health data ‘dream state’
Presented by Swoop

How condition-specific audience segments can lift your brand beyond traditional targeting.

Why marketers must embrace privacy-safe real-world data
Why marketers must embrace privacy-safe real-world data
Presented by Swoop

A brand-exclusive approach to targeting patient audiences.

Swoop’s Peter Kane: Privacy presents challenges — and opportunities for change
Swoop’s Peter Kane: Privacy presents challenges — and opportunities for change
Presented by Swoop

Kane also singles out the increased share of spend in the social media and paid digital realms, reinforcing that marketers need better ways to optimize these growth channels.

Google’s Android announcement compels marketers to harness real world data
Google’s Android announcement compels marketers to harness real world data
Presented by Swoop

Real world health data is generated through offline events and completely de-identified, enabling a privacy-safe approach to activating an accurate patient audience using precision targeting.

Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data
Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data
Presented by Swoop

Smart health marketers have known all along that precise, privacy safe, AI-generated digital audiences built using offline, condition-specific Real World Data has always been superior to the use of online data.