Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
A look forward to 2024
A look forward to 2024
Presented by Swoop

What marketers forecast for next year’s priorities and leading trends.

Targeting in 2024: What brands need to know
Targeting in 2024: What brands need to know
Presented by Swoop

With 2024 planning underway, now is the time to get strategic about audiences.

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes
Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes
Presented by Swoop

Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery.

Podcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Podcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Presented by Swoop

Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success. 

Vodcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Vodcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Presented by Swoop

Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success. 

Podcast: Optimizing TV engagement with precise patient audiences
Podcast: Optimizing TV engagement with precise patient audiences
Presented by Swoop

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

Vodcast: Optimizing TV engagement with precise patient audiences
Vodcast: Optimizing TV engagement with precise patient audiences
Presented by Swoop

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

2024 healthcare marketing outlook: Priorities and opportunities
2024 healthcare marketing outlook: Priorities and opportunities
Presented by Swoop

Marketers take a more tactical approach to targeting audiences.