Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
Swoop’s Peter Kane: Privacy presents challenges — and opportunities for change
Swoop’s Peter Kane: Privacy presents challenges — and opportunities for change
Presented by Swoop

Kane also singles out the increased share of spend in the social media and paid digital realms, reinforcing that marketers need better ways to optimize these growth channels.

Is there life for health marketers after Facebook? Evolving from interest-based targeting to condition specific segments
Is there life for health marketers after Facebook? Evolving from interest-based targeting to condition specific segments
Presented by Swoop

Marketers who engage patients using privacy-safe real world health data achieve higher audience quality (AQ). High AQ patient segments are more likely to interact with a resonant message, resulting in a filled prescription.

Best practices for patient audience targeting and measurement
Best practices for patient audience targeting and measurement
Presented by Swoop

How AI and machine learning sharpen measurement.

Using ML/AI to target your true HCP influencers
Using ML/AI to target your true HCP influencers
Presented by Swoop

Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.

MM+M podcast with Swoop
MM+M podcast with Swoop
Presented by Swoop

Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time.