Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
Leveraging real-time insights for a personalized customer experience
Leveraging real-time insights for a personalized customer experience
Presented by Swoop

How conversational AI enables brands to improve engagement and surface meaningful customer intelligence.

Forging a meaningful connection with customers on-demand
Forging a meaningful connection with customers on-demand
Presented by Swoop

Why pharma marketers need to budget for conversational AI.

The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement
The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement
Presented by Swoop

To ensure a message resonates, pharma brands must connect with the right patients at key intervals of their treatment journey.

Introducing predictive AI, a new approach to targeting before health events occur
Introducing predictive AI, a new approach to targeting before health events occur
Presented by Swoop

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.

Implementing conversational AI for always-on engagement on brand.com
Implementing conversational AI for always-on engagement on brand.com
Presented by Swoop

Conversational AI facilitates personalized, 24/7 interactions with patients and providers on brand.com, dramatically improving engagement, satisfaction and prescription behavior while providing rich insights and significantly elevating the ROI of marketing spend.

Conversational AI: Transforming engagement in pharma marketing
Conversational AI: Transforming engagement in pharma marketing
Presented by Swoop

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.

A look forward to 2024
A look forward to 2024
Presented by Swoop

What marketers forecast for next year’s priorities and leading trends.

Targeting in 2024: What brands need to know
Targeting in 2024: What brands need to know
Presented by Swoop

With 2024 planning underway, now is the time to get strategic about audiences.