Partner Content Channel

Privacy Safe Advanced Technology and AI for Omnichannel Marketing

Find, Activate, Engage and Optimize Ideal DTC and HCP Audiences to Drive Rx Lift
How AI and first-party data is transforming pharma customer engagement
How AI and first-party data is transforming pharma customer engagement
Presented by Swoop

Using technology to improve audience segmentation, targeting and virtual interaction.

Leveraging real-time insights for a personalized customer experience
Leveraging real-time insights for a personalized customer experience
Presented by Swoop

How conversational AI enables brands to improve engagement and surface meaningful customer intelligence.

Forging a meaningful connection with customers on-demand
Forging a meaningful connection with customers on-demand
Presented by Swoop

Why pharma marketers need to budget for conversational AI.

The new brand.com experience
The new brand.com experience
Presented by Swoop

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers
Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers
Presented by Swoop

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along
Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along
Presented by Swoop

As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.

The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement
The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement
Presented by Swoop

To ensure a message resonates, pharma brands must connect with the right patients at key intervals of their treatment journey.

Introducing predictive AI, a new approach to targeting before health events occur
Introducing predictive AI, a new approach to targeting before health events occur
Presented by Swoop

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.

Swoop RESOURCES
A Roadmap to Better DTC Advertising

The time is now to shift to privacy-safe real world data for healthcare marketing, driving higher audience quality and script lift.

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

Optimize Targeting With Real World Data

Targeting solutions for healthcare marketing

The power of machine learning, artificial intelligence and real world data can help drive higher audience quality and script lift.