Partner Content Channel

Privacy Safe Advanced Technology and AI for Omnichannel Marketing

Find, Activate, Engage and Optimize Ideal DTC and HCP Audiences to Drive Rx Lift
Targeting in 2024: What brands need to know
Targeting in 2024: What brands need to know
Presented by Swoop

With 2024 planning underway, now is the time to get strategic about audiences.

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes
Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes
Presented by Swoop

Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery.

Podcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Podcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Presented by Swoop

Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success. 

Vodcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Vodcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI
Presented by Swoop

Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success. 

Podcast: Optimizing TV engagement with precise patient audiences
Podcast: Optimizing TV engagement with precise patient audiences
Presented by Swoop

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

Vodcast: Optimizing TV engagement with precise patient audiences
Vodcast: Optimizing TV engagement with precise patient audiences
Presented by Swoop

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

2024 healthcare marketing outlook: Priorities and opportunities
2024 healthcare marketing outlook: Priorities and opportunities
Presented by Swoop

Marketers take a more tactical approach to targeting audiences.

Video: Optimizing omnichannel engagement through a single audience
Video: Optimizing omnichannel engagement through a single audience
Presented by Swoop

How real world data can create a more effective media mix for DTC marketing.

Swoop RESOURCES
A Roadmap to Better DTC Advertising

The time is now to shift to privacy-safe real world data for healthcare marketing, driving higher audience quality and script lift.

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

Optimize Targeting With Real World Data

Targeting solutions for healthcare marketing

The power of machine learning, artificial intelligence and real world data can help drive higher audience quality and script lift.