Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
Podcast: Optimizing TV engagement with precise patient audiences
Podcast: Optimizing TV engagement with precise patient audiences
Presented by Swoop

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

Vodcast: Optimizing TV engagement with precise patient audiences
Vodcast: Optimizing TV engagement with precise patient audiences
Presented by Swoop

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

2024 healthcare marketing outlook: Priorities and opportunities
2024 healthcare marketing outlook: Priorities and opportunities
Presented by Swoop

Marketers take a more tactical approach to targeting audiences.

Video: Optimizing omnichannel engagement through a single audience
Video: Optimizing omnichannel engagement through a single audience
Presented by Swoop

How real world data can create a more effective media mix for DTC marketing.

Optimize prescriber engagement with synchronous HCP and DTC messaging
Optimize prescriber engagement with synchronous HCP and DTC messaging
Presented by Swoop

HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even disconnected — 63% experienced at least one manifestation of burnout during the winter of 2021-22, compared to 38% in 2020.

Privacy and data ethics — what healthcare marketers need to know
Privacy and data ethics — what healthcare marketers need to know
Presented by Swoop

As privacy and data ethics regulations continue to evolve, it can be a challenge for healthcare marketers to navigate compounding, nuanced restrictions.

The precision of digital marketing with the reach of addressable TV advertising
The precision of digital marketing with the reach of addressable TV advertising
Presented by Swoop

How to better connect with patients at critical moments and improve outcomes with reach at-scale.

Empowered engagement: How audience-centric strategies drive healthcare marketing success
Empowered engagement: How audience-centric strategies drive healthcare marketing success
Presented by Swoop

During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.

Swoop RESOURCES
A Roadmap to Better DTC Advertising

The time is now to shift to privacy-safe real world data for healthcare marketing, driving higher audience quality and script lift.

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

Optimize Targeting With Real World Data

Targeting solutions for healthcare marketing

The power of machine learning, artificial intelligence and real world data can help drive higher audience quality and script lift.