Partner Content Channel

Using ML/AI and Real World Data for Precision Healthcare Marketing

Exclusive, Privacy-Safe DTC and HCP Audiences that Drive Greater Rx Lift
Swoop’s Peter Kane: Privacy presents challenges — and opportunities for change
Swoop’s Peter Kane: Privacy presents challenges — and opportunities for change
Presented by Swoop

Kane also singles out the increased share of spend in the social media and paid digital realms, reinforcing that marketers need better ways to optimize these growth channels.

Google’s Android announcement compels marketers to harness real world data
Google’s Android announcement compels marketers to harness real world data
Presented by Swoop

Real world health data is generated through offline events and completely de-identified, enabling a privacy-safe approach to activating an accurate patient audience using precision targeting.

Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data
Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data
Presented by Swoop

Smart health marketers have known all along that precise, privacy safe, AI-generated digital audiences built using offline, condition-specific Real World Data has always been superior to the use of online data.

The time is now: Apple’s iOS update compels health marketers to adopt privacy safe, AI-generated digital audiences
The time is now: Apple’s iOS update compels health marketers to adopt privacy safe, AI-generated digital audiences
Presented by Swoop

Instead of using online behavior for targeting purposes, pharmaceutical marketers must embrace the use of privacy-safe real world health data, a more effective, safer way to reach patients that actually suffer from disease.

Is there life for health marketers after Facebook? Evolving from interest-based targeting to condition specific segments
Is there life for health marketers after Facebook? Evolving from interest-based targeting to condition specific segments
Presented by Swoop

Marketers who engage patients using privacy-safe real world health data achieve higher audience quality (AQ). High AQ patient segments are more likely to interact with a resonant message, resulting in a filled prescription.

Best practices for patient audience targeting and measurement
Best practices for patient audience targeting and measurement
Presented by Swoop

How AI and machine learning sharpen measurement.

Using ML/AI to target your true HCP influencers
Using ML/AI to target your true HCP influencers
Presented by Swoop

Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.

MM+M podcast with Swoop
MM+M podcast with Swoop
Presented by Swoop

Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time.

Swoop RESOURCES
A Roadmap to Better DTC Advertising

The time is now to shift to privacy-safe real world data for healthcare marketing, driving higher audience quality and script lift.

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

Optimize Targeting With Real World Data

Targeting solutions for healthcare marketing

The power of machine learning, artificial intelligence and real world data can help drive higher audience quality and script lift.