#YouAreNotAlone rare disease initiative: Grand Prize and staff picks
Find out which submissions were the most compelling.
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Coronavirus has caused the first drug shortage
The Food and Drug Administration announced the first shortage due to the coronavirus this week. -
CBD marketers should brace for FTC enforcement action this year: official
The agency is poised to issue injunctions against CBD advertisers for deceptive health claims, an official warned Thursday. -
Angela Bassett inspires patients to rethink diabetes in point-of-care campaign
The campaign is part of the Know Diabetes By Heart initiative from the American Heart Association and the American Diabetes Association. -
Watch: Women with advanced breast cancer speak out about stigma
The PSA from the ABC Global Alliance shows women with advanced breast cancer opening up about how others treat them.
LATEST NEWS
Five things for pharma marketers to know: Friday, February 28, 2020
Facebook bans ads with coronavirus claims; Mike Pence to lead U.S. coronavirus response; See the winner and staff picks from the #YouAreNotAlone rare disease initiative.
The Escalator: McCann Health brings on consumer creative Dov Zmood
Plus people moves at Spark Therapeutics and Eloxx Pharmaceuticals.
Michael Phelps named PRWeek’s 2020 Communicator of the Year
Phelps will accept his award at PRWeek’s gala ceremony in New York City on the evening of March 19.
Agency Q4 earnings roundup
WPP saw a decline in healthcare and pharma in 2019 due to assignment losses.
Five things for pharma marketers to know: Thursday, February 27, 2020
Officials confirm 59 U.S. cases of coronavirus; Senators threaten to subpoena Express Scripts; Sales of cannabis drug Epidiolex continue to grow.
FDA to study celebrity, influencer drug endorsements
The study will look at how celebrity, physician, patient and influencer endorsements affect reactions to the product.
Five things for pharma marketers to know: Wednesday, February 26, 2020
CDC warns of coronavirus risk in U.S.; States investigate Juul’s marketing practices; J&J teams up with Apple for heart health study.
Imre’s Ryan Jordan on starting fires, Baskin-Robbins and social media
Ryan Jordan is executive creative director at Imre.
Five things for pharma marketers to know: Tuesday, February 25, 2020
Trump administration to ask for emergency funding for coronavirus; Purdue launches ad campaign for lawsuit claims; Juul halts sales in Indonesia.
Using health influencers for clinical trial recruitment doubles reach
Leapcure released results from its health influencer pilot program, compared to traditional outreach for clinical trials.
