FDA says The Real Cost campaign stopped nearly 600,000 from smoking
Its research suggests the push could also help turn the tide against vaping.
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The MM&M Podcast 8.21.2019: Intouch Group’s Justin Chase
Intouch Group’s EVP, innovation and media, Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma. -
Five things for pharma marketers to know: Wednesday, August 21, 2019
Study: FDA anti-smoking campaign worked with teens; Allergan, Endo agree to settlement in Ohio opioid lawsuit; Executives depart Apple health team. -
Be part of the solution: Contribute to MM&M’s #InspireTheEnd — Gun Violence initiative
We’re issuing a call for work to help us fight a virulent disease in our midst — gun violence. -
How graphic warnings on cigarette packages stack up around the world
Many countries have implemented rules to make tobacco packaging much less appealing.
LATEST NEWS
Five things for pharma marketers to know: Tuesday, August 20, 2019
Prescription drug prices up in 2019, but by slower pace; WW feels heat over kids’ app; CDC investigates if lung illnesses are related to vaping.
It’s high time for cannabis marketing to be recognized
For a glimpse at what big brands might look like in a weed-legal U.S.A., take a look at how Canopy Growth brands its products and itself.
Publicis Groupe acquires Rauxa
The agency has pushed into healthcare marketing this year.
Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
Five things for pharma marketers to know: Monday, August 19, 2019
Vaping group tries to delay FDA review of e-cigarettes; Roche genetic cancer treatment to cost less than competitor; Smile Direct Club files IPO.
Jeff Berg steps in as AbelsonTaylor president
Berg has been tapped to take Dale Taylor’s place in the role.
Five things for pharma marketers to know: Friday, August 16, 2019
FDA proposes graphic warnings on cigarette packages; New York attorney general subpoenas Sackler financial documents; Planned Parenthood to withdraw from Title X program.
The Escalator: Novartis names Bulto head of U.S. pharma
Plus: People moves at GSK; Ogilvy Health; and FCB Health Network.
Publicis Media’s Starcom wins Novartis’ global media review
Publicis’ recently acquired Epsilon played a key role in the pitch.
Rice Krispies Treats helps children with autism go back to school with ‘love notes’
Edelman developed the creative and earned media strategy for the campaign.
