The agency’s people roamed the area around the Palais during Lions Health, popping up with solutions to a host of Cannes-related “maladies,” and creating positive brand awareness.
GSK campaign wins Pharma Grand Prix at Cannes; Klick’s Rich Levy on creativity, being willing to fail; Trump promises ‘phenomenal’ healthcare plan.
Luisa Ziravello Gomes and Alberto Tolomelli from Sudler Milan won the award for their Dancing Takes Balls campaign.
McCann Tel Aviv was the agency behind the campaign.
It was “not sensible” to keep such a “tight” lid on incentives in final years of Sorrell era.
In a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of the challenges they face and the dependence of success on creativity remain a constant.
The Pharma Lions shortlist includes work from Area 23 and McCann Health.
Set for mid-July in New York, the HealthFront is designed to elevate conversations about health media.
Cisco, American Well develop telemedicine device for TVs; Democrats’ plan would require Medicare price negotiations on 250 drugs; Juul study finds secondhand vape emissions less toxic.
Jeff Winton, who joined Alkermes last year as SVP of public affairs, was tasked with building out the company’s communications function.