Be part of the solution: MM&M launches #ConvinceMeToVax contest
Submit your best creative to convince the public to get vaccinated.
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Watch: American Cancer Society reaches out to black consumers with star-studded ad
The push encourages people affected by cancer to take on a “boss” mentality when battling the disease. -
Soundbites: Snow Companies’ and MM&M’s roundtable on early and sustained patient engagement
From the April 16 roundtable discussion in Boston. -
HCB’s Nancy Beesley on why leadership is a genderless trait
Are we gaining enough of a foothold in executive positions? Five hard-won tips to help women proactively rise to the top. -
Has the rebate debate jumped the shark?
The argument about PBM rebates masks the real opportunity: to improve patients’ experience at the point of care.
LATEST NEWS
Unilever boss hints that outgoing Keith Weed will be directly replaced
FMCG giant’s CEO was talking during Q1 results call.
Five things for pharma marketers to know: Thursday, April 18, 2019
Feds charge doctors in multiple states with illegally handing out opioid prescriptions; Vitamin Shoppe to sell more CBD products; Healthcare stocks suffer amid “Medicare for all” speculation.
New research gives mixed grades to employee wellness programs
Do wellness programs actually work? Yes and no, according to new research.
Johnson & Johnson profit down 14% in Q1
The company spent more than $400 million on litigation in the first quarter.
Five things for pharma marketers to know: Wednesday, April 17, 2019
UnitedHealth CEO wades into ‘Medicare for All’ debate; J&J’s Q1 earnings; Tennessee law limits attorney ads for drug lawsuits.
Five things for pharma marketers to know: Tuesday, April 16, 2019
U.S. measles cases up 20% in early April; Financial advisory firms back Allergan; Lack of awareness for scams could indicate Alzheimer’s.
Having a heated debate about vaccines? Verywell’s new tool can help
Verywell wants to help people talk to others about vaccines without getting in a fight.
Survey: Patient influencers trust social media more than pharma websites
Wego Health also found that Facebook is influencers’ preferred network, despite privacy scandals.
Arthur Sadoun: Epsilon will not be another challenge like Sapient
‘We have learned a lot,’ Publicis Groupe chief executive insists.
Publicis Groupe acquires Epsilon in its biggest-ever deal; Q1 results revealed
$4.4bn purchase will also see Publicis enter strategic partnership with Epsilon’s current owner, Alliance Data.
