Campaigns

Ahead of Black History Month, Genentech focuses next installment of #MSVisibility on barriers to care for Black patients

Jennifer Kim, VP and head of neuroimmunology at Genentech Marketing, spoke with MM+M about the expectations for Breaking Barriers.

People Moves

Hinge Health names Deborah Conrad as first chief marketing officer

Conrad previously spent nearly 30 years at Intel, including her most recent role as chief marketing officer.

News

Haymarket Ventures makes strategic investment in content platform Playe

Playe enables brands to partner with creatives worldwide and works with McKinsey and Mr Yum among others.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Why data-driven linear is the last piece of the marketing puzzle

Reduce waste, optimize media and achieve cross-channel attribution by unifying television.

Partner Content

Getting back to what matters at the Unagency

How a different kind of ad agency prioritizes relationships.

Partner Content

Moving beyond patient engagement, toward patient empowerment

From patient engagement to patient empowerment, Outcomes is moving upstream to give patients control of their prescriptions.

Partner Content

Shining a light on health equity

Campaigns focused on diversity in clinical trials and addressing implicit bias.

Partner Content

Clinical trials and tech: Innovation starts with inclusion

How can technology facilitate inclusion and diversity in clinical trials?