From public campaigns featuring Cyndi Lauper to ads with dinosaurs, MM+M compiles the best public marketing campaigns from the biotech/pharma industry.
News
He frantically called 911 to revive his infant son. Now he could face 12 years in prison.
Exonerations and new science continue to raise questions about shaken baby syndrome, a diagnosis that lives on under a different name: “abusive head trauma.”
Agencies
Inclusive makeup brand Live Tinted selects Powers PR as PR AOR
The agency started working with the beauty brand in November.
5
Things
Health Marketers Need to Know Today
GIMME 5
MM+M Transform: Keeping Pace With Transformation
Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress.
Transforming DTC and HCP data into strategic insights with AI innovation
AI is a game changer for HCPs, patients and healthcare marketers alike. This session highlights the continuing improvements the technology brings to healthcare marketers in everything from insights to audience engagement to the user experience.
Privacy matters: Marketing compliance in practice
How healthcare marketers approach patient privacy concerns.
Revolutionizing pharma customer engagement
How AI and first-party data can help differentiate the user experience with enhanced segmentation, targeting and virtual interaction.
The ideal customer experience across the healthcare journey
AI helps pharma marketers drive engagement.
The Debut of AI Deciphered
Check out the new microsite capturing this event
View the microsite
Featured Categories
Events
MM+M unveils Transform 2025: Keeping Pace With Transformation
Taking place April 3 in New York, the annual event will explore how marketers can not only stay on top of trends, but also get ahead of them.
Features
MM+M's 2024 Best Places to Work winners
These 9 organizations (and 1 honorable mention) are standouts for the variety of programs and perks that enrich the professional lives of their teams through strong mentorship and plentiful opportunities for growth.
Podcasts
Inside McKesson’s ‘gritty’ ad campaign
Jared French of Holden Ellis explains why his latest campaign for wholesaler McKesson spotlights the “grit and determination” of healthcare workers.
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.
Partner Content
Turning nudges into big wins in point-of-care marketing
How artificial intelligence can deliver more meaningful business outcomes for marketers.
Partner Content
For pharma brands, streaming is critical for awareness
By leveling up their streaming campaigns, advertisers can achieve big lifts in awareness and sales of their medications among all demographics.
Partner Content
HCG: Accelerating the impact of your science
In a world where healthcare is moving fast, HCG is moving faster. Always ahead of the curve, HCG is spearheading the charge to turn scientific potential into real-world impact.
