From Bella Hadid to Kate Middleton: 10 top celebrities who influence diet and health trends
These celebrities are the most searched when people are seeking out new diets or healthy lifestyle advice.
People Moves
Nigel Downer appointed as head of Jack Health U.S.
Downer replaces Melinda Lindland, who was promoted to EVP and head of growth.
News
Crowe PR inks strategic partnership with Smarty Social Media
Smarty focuses on healthcare and medical device marketing.
5
Things
Health Marketers Need to Know Today
GIMME 5
Events
MM+M Pinnacle Awards 2023
MM+M is proud to announce the third annual Pinnacle Awards program, which celebrates the medical marketing industry's most venerable marketers, strategists and creators.
Video: Optimizing omnichannel engagement through a single audience.
How real world data can create a more effective media mix for DTC marketing.
How using real world data across channels can better engage healthcare providers and patients
Building custom audience segments to create a more effective media mix.
How data-driven linear unifies TV planning, activation and measurement
Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.
Why data-driven linear is the last piece of the marketing puzzle
Reduce waste, optimize media and achieve cross-channel attribution by unifying television.
eBook: The Pharma Media Toolkit
Technology enhancing the patient experience
Learn more from our Ebook
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Events
MM+M, Campaign US launch the Brand Entertainment Awards
The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.
Features
An unsettled debate: COVID vaccination remains polarizing in the U.S.
The results of a recent survey varied wildly by ethnicity, household income, mother’s education level and, perhaps least surprisingly, uptake of flu vaccines.
Podcasts
MM+M Podcast 1.25.23: A prognosis for medtech, VA’s plan to reduce suicide, and anti-vaxxers get a taste of their own medicine
Marc Iskowitz finds out how Medtronic's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions.
Best Places to Work
MM+M's top destinations strike the right balance between in-office and remote work