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Whimsical campaign, serious message

GlaxoSmithKline uses a bright palette and lively animation to raise awareness about the prevalence of whooping cough in adults.

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MM+M Podcast 09.13.21: Calcium founder and CEO Steven Michaelson

Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way.

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Purdue dissolves and Sacklers exit — but patients may get short shrift

A bankruptcy plan approved last week transforms the opioid maker into a trust to combat the ill effects of opioids, but denies patients their day in court.

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In pricing debate, is pharma ‘just along for the ride’?

As Congress inches toward the inclusion of drug pricing reform in the upcoming reconciliation bill, the industry has only so many cards left to play.

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MM+M DE+I Deciphered
Our industry has been touched by the national reckoning with racism and is taking a much greater interest in DE&I.
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The Diversity Issue
The medical marketing biz confronts its DE&I shortcomings.
Read the July/August Issue

From Our Partners

The Pitfalls of Data-Driven Planning
Partner Content
The Pitfalls of Data-Driven Planning

As many marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.

MM+M Podcast with Ashfield Health
Partner Content
MM+M Podcast with Ashfield Health

When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.

How to target your marketing messages in a post-cookie world
Partner Content
How to target your marketing messages in a post-cookie world

By late 2023, third-party cookies won’t work in most browsers. Electronic health record point-of-care digital marketing gives you an alternative way to target approved messaging to your desired audience.

The MM+M Podcast with Pleio
Partner Content
The MM+M Podcast with Pleio

Pleio is the leader in human-centered patient support. By building rapport in a collaborative environment, using artfully scripted patient-focused conversations supported by digital outreach — patients feel motivated and empowered — leading to positive health choices.