Novo Nordisk adapts Rybelsus launch to the coronavirus era
Novo Nordisk integrated COVID-19 education into its launch strategy for diabetes treatment Rybelsus.
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AbelsonTaylor/Veeva report: Physicians are adjusting to COVID-era uncertainty, but want support from pharma
For “Managing Uncertainty: Helping Physicians Survive in the Short-Term and Thrive in the Long-Term,” the companies surveyed 550 doctors. -
#CreateHealthEquity: An initiative advocating for equal outcomes in healthcare
MM&M is calling on the industry to submit creative campaigns that convince the world that access to quality healthcare is a fundamental human right. -
Cover contest: Create an inspirational design for our MM&M Hall of Femme issue
Designs are due by Friday, July 31.
LATEST NEWS
JD Cassidy headlines trio of senior-level Syneos hires
The former Saatchi & Saatchi Wellness head is one of three industry vets tapped to round out the senior team of Syneos’ first-year leader Tim Pantello.
Five things for pharma marketers to know: Friday, July 10, 2020
Drug prices continue to rise; CDC won’t change school reopening guidelines; WHO says indoor airborne transmission of COVID-19 can’t be ruled out.
Five things for pharma marketers to know: Thursday, July 9, 2020
Coronavirus cases in U.S. pass 3 million; Walgreens partners with VillageMD; Biogen submits Alzheimer’s drug for FDA approval.
Coronavirus Briefing: Schools plan for the fall, beachgoer shaming, and a patient-confidence rebound
This week’s Haymarket Media Coronavirus Briefing is 1,261 words and will take you seven minutes to read.
Five things for pharma marketers to know: Wednesday, July 8, 2020
Novavax receives $1.6b for COVID-19 vaccine; Trump begins process of withdrawal from WHO; PPE shortages return as cases spike.
Watch: EmpowHER demonstrates racial bias in healthcare with voice actor
The video shows how white and Black patients could receive different treatment because of unconscious bias.
Five things for pharma marketers to know: Tuesday, July 7, 2020
Doctors urge WHO to acknowledge airborne transmission of COVID-19; FDA approves Becton Dickinson’s rapid antigen test; Webcast: Leverage machine learning, AI to improve trial recruitment.
Excerpt: Health media in the COVID-19 era
Dr. Judith Simmons talks social media follows, voices from the frontlines and coverage blind spots.
Arthur Sadoun warns of ‘very tough days’ ahead as Publicis fights to return to growth
He delivered last Sunday message to Publicis staff.
Campaign: Bristol Myers Squibb shows life after cancer in video series
The series, Survivorship Today, features actor Sterling K. Brown interviewing cancer survivors.
