Ahead of Black History Month, Genentech focuses next installment of #MSVisibility on barriers to care for Black patients
Jennifer Kim, VP and head of neuroimmunology at Genentech Marketing, spoke with MM+M about the expectations for Breaking Barriers.
People Moves
Hinge Health names Deborah Conrad as first chief marketing officer
Conrad previously spent nearly 30 years at Intel, including her most recent role as chief marketing officer.
News
Haymarket Ventures makes strategic investment in content platform Playe
Playe enables brands to partner with creatives worldwide and works with McKinsey and Mr Yum among others.
5
Things
Health Marketers Need to Know Today
GIMME 5
Events
MM+M Pinnacle Awards 2023
MM+M is proud to announce the third annual Pinnacle Awards program, which celebrates the medical marketing industry's most venerable marketers, strategists and creators.
Video: Optimizing omnichannel engagement through a single audience.
How real world data can create a more effective media mix for DTC marketing.
How using real world data across channels can better engage healthcare providers and patients
Building custom audience segments to create a more effective media mix.
How data-driven linear unifies TV planning, activation and measurement
Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.
Why data-driven linear is the last piece of the marketing puzzle
Reduce waste, optimize media and achieve cross-channel attribution by unifying television.
eBook: The Pharma Media Toolkit
Technology enhancing the patient experience
Learn more from our Ebook
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Events
MM+M, Campaign US launch the Brand Entertainment Awards
The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.
Features
A changing climate: The healthcare industry looks at environmental practices
Health systems and pharmaceutical companies will increasingly be relied upon to push back against the effects of surging temperatures and extreme weather events. Are they up to the task?
Podcasts
MM+M Podcast 1.25.23: A prognosis for medtech, VA’s plan to reduce suicide, and anti-vaxxers get a taste of their own medicine
Marc Iskowitz finds out how Medtronic's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions.
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