FDA adcomm recommends Alzheimer’s drug Leqembi for full approval
Looking forward, the FDA’s Prescription Drug User Fee Act date for Leqembi is July 6.
News
Dental therapists help patients in need of care avoid the brush-off
Dental therapists are licensed providers who offer basic care traditionally provided by dentists, including fillings and simple tooth extractions.
Agencies, The Wire
Crosby lands $1.9M contract to promote Telehealth.HHS.gov
As part of this renewed effort, Crosby will establish an integrated marketing campaign to boost engagement, awareness and visits to Telehealth.HHS.gov.
5
Things
Health Marketers Need to Know Today
GIMME 5
MM+M Agency 100
This year’s definitive guide to the world of medical marketing agencies will launch across MM+M’s digital channels on June 12.
A new measure of success in 2023: Leveraging audience as currency
It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.
Video: Optimizing omnichannel engagement through a single audience.
How real world data can create a more effective media mix for DTC marketing.
How using real world data across channels can better engage healthcare providers and patients
Building custom audience segments to create a more effective media mix.
How data-driven linear unifies TV planning, activation and measurement
Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.
eBook: Omnichannel Marketing
In pursuit of a seamless experience
Learn more from our eBook
Featured Categories
Events
MM+M launches its 2023 Media Summit
The day-long event, scheduled for November 8 in New York City, will bring together the health media world’s most thoughtful and well-known content providers, technologists and personalities.
Features
2023 Brand Entertainment Awards: Best Celebrity/Athlete/Influencer Partnership/Best NIL Deal
The winner and honorable mention from the 2023 Brand Entertainment Awards Celebrity/Athlete/Influencer Partnership/Best NIL Deal category.
Podcasts
MM+M Podcast 5.31.23: Richards says Bayer pharma brands have activated on addressable TV
Marc Iskowitz interviews Bayer’s Glenniss Richards about how the pharma unit is testing native and video ads, Lecia Bushak recaps a White House proposal aiming to increase transparency around Medicaid prescription drug costs, and more.
The Patient Issue
Physicians and health orgs have fallen woefully short for patients.
Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.
Partner Content
How marketers can personalize the patient care experience
Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.
Partner Content
Video: Gaining access and delivering pull-through in IDNs and key accounts
Keys to tailoring interactions for more effective, efficient engagement.
Partner Content
Podcast: Gaining access and delivering pull-through in IDNs and key accounts
Keys to tailoring interactions for more effective, efficient engagement.