Here we go again: Monkeypox challenges echo the early days of COVID-19
Over the past two months, the country has experienced all-too-familiar issues around testing, vaccine distribution and communication.
News
How UPS is responding to workers demanding support amid heat wave
The shipper noted that employees’ health and safety is its highest priority.
5 Things Health Marketers Need to Know Today
Five things for pharma marketers to know: Friday, August 5, 2022
CDC to ease COVID restrictions for schools; Senate bill introduced to help people with disabilities access reproductive health care; monkeypox cases multiply in India.
5
Things
Health Marketers Need to Know Today
GIMME 5
Events
MM+M Awards 2022
The biggest night on the medical marketing industry's calendar is set for October 6 at Cipriani Wall Street.
Why marketers must make the switch to privacy-safe real-world data for targeting
Developing more precise and brand-exclusive patient segments with higher audience quality.
Connecting brands with patients: The new standard for precision targeting
Tapping into higher quality audiences leads to greater script lift; here’s how to leverage custom segments and reach patients effectively.
The health data ‘dream state’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Why marketers must embrace privacy-safe real-world data
A brand-exclusive approach to targeting patient audiences.
eBook: Points of Care, Everywhere
A New Ecosystem of Patient Education
Learn more from our Ebook
Featured Categories
Events
MM+M unveils its 2022 Media Summit
The day-long event is scheduled for November 7 in New York City’s Rockefeller Plaza.
Features
The big business of multicultural marketing: Inspiring initiatives and social impact
It’s the ‘right thing to do.’ It also leads to better outcomes — and boosts the bottom line.
Podcasts
MM+M Podcast 8.2.22: Could biopharma M&A ramp up in the second half?
Subin Baral, global life sciences deals leader at EY, shares his research-based predictions for where biopharma dealmaking could be headed in the second half.
The 2022 Agency 100
MM+M profiles its Top 100 North American medical marketing agencies.
Mapping the identity experience in digital health communications
How IX offers greater nuance in engaging with audiences.
Partner Content
The state of DE&I: Moving the needle from commitment to progress
Employees and consumers alike expect companies to take meaningful steps toward creating a more equitable and inclusive future. As shown by the findings from MM+M’s 2022 Diversity Survey, conducted in partnership with IPG Health, progress has been made but we still have a long way to go in the healthcare industry.
Partner Content
How to keep digital pharma marketing relevant in the times of global crises
Nataliya Andreychuk, CEO of Viseven, discusses digital marketing trends and more during her chat with Marc Iskowitz, editor-at-large, MM+M.
Partner Content
How to create authentic connections with today’s chronic condition patients
MyHealthTeam's cofounder and CEO, Eric Peacock, shares key learnings from a decade of growing more than 40 social networks for people facing chronic diseases.
