The 2018 MM&M Awards: The Shortlist

Find out who made award-winning work this year.

Publicis Health acquires Payer Sciences

Payer Sciences is a health marketing agency that uses data and analytics to gather insights about payer behavior.

Study: Healthcare isn't as consumer centric as it wants to be

Prophet surveyed 240 healthcare organizations to find out where the industry is actually at on its shift to consumer centricity.

Huntsworth buys U.S. health shop Giant Creative Strategy for $72m

Huntsworth buys U.S. health shop Giant Creative Strategy for $72m

Huntsworth has continued its expansion by taking a majority stake in U.S. independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m.

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.

2018 MM&M Agency 100: Welcome to the new agency world

2018 MM&M Agency 100: Welcome to the new agency world

Everything you need to know about the agency world in medical marketing and communications - including revenue performance and profiles for the top 100 agencies - as well as the trends shaping the industry in general.

Omnicom healthcare revenue up 4.8% in Q2

Omnicom healthcare revenue up 4.8% in Q2

The holding company's overall revenue was up 1.8% in the period to $3.9 billion.

Five things for pharma marketers to know: Tuesday, July 17, 2018

Five things for pharma marketers to know: Tuesday, July 17, 2018

J&J beats expectations on Q2 earnings; AbbVie, Mylan sign U.S. license deal for Humira; Roche's new flu drug meets endpoints.

SapientRazorfish lays off staff amid rumors the brand will be eliminated

SapientRazorfish lays off staff amid rumors the brand will be eliminated

The Publicis-owned agency has laid off around 100 people in the U.S. alone this week

Ogilvy CommonHealth names Samantha Dolin creative chief

Ogilvy CommonHealth names Samantha Dolin creative chief

Dolin is overseeing offices in New York, New Jersey, Connecticut, and Canada.

Five things for pharma marketers to know: Monday, July 16, 2018

Five things for pharma marketers to know: Monday, July 16, 2018

MM&M Awards shortlist revealed; FDA approves first smallpox treatment; Another way Amazon could drive down healthcare costs.

Rockpointe launches medical education program on Amazon's Alexa

Rockpointe launches medical education program on Amazon's Alexa

Alexa could make it easier for doctors to squeeze CME programs into their busy schedules.

MedStar Health selects Doner as AOR

MedStar Health selects Doner as AOR

Doner will lead a branding effort for the health system that will roll out in 2019.

Pfizer reorg came on heels of its walk-back on price hikes

Pfizer reorg came on heels of its walk-back on price hikes

Wednesday's reorg was designed to position the company for growth in the face of the imminent patent cliff for megablockbuster Lyrica.

McCann Health terminates global CCO following employee complaint

McCann Health terminates global CCO following employee complaint

The agency said Jeremy Perrott violated the agency's code of conduct.

Five things for pharma marketers to know: Thursday, July 12, 2018

Five things for pharma marketers to know: Thursday, July 12, 2018

New report reveals large amount of opioids shipped to Missouri; Humana partners with Walgreens; Wyden requests details on Trump-Pfizer agreement