Six degrees of medical marketing separation: Web of connections among four marketers
Do we have our first direct connection between an MM+M-world luminary and Kevin Bacon himself? Indeed we do.
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Wunderman Thompson launches push to communicate with late-stage breast cancer patients
The effort takes into account differences between these patients and oft-targeted early-stage ones. -
Philippe Krakowsky to succeed Michael Roth as IPG CEO
Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role. -
2020 Career and Salary Survey: Is COVID responsible for the 12% drop in average salary?
Respondents to the annual MM+M/AbelsonTaylor Career and Salary Survey report a 12% drop in average salary in 2020. Whether that’s attributable to COVID-19 or a sign of darker days to come is anybody’s guess. -
“Accountability matters:” A Q&A with Meredith research SVP Britta Cleveland
Three years after the venerable publisher debuted its Pharma Lift Guarantee, Cleveland discusses its impact and print’s continued appeal to pharma marketers.
LATEST NEWS
The Escalator: Patrice Harris named medical editor-in-chief at Everyday Health
Plus, people move at Fingerpaint, Centogene and more.
Five things for pharma marketers to know: Friday, October 23, 2020
Final stage for Moderna’s COVID vaccine trial is fully enrolled; 29 out of 40 drugs used to treat coronavirus are in short supply; MM+M Media Summit is Nov. 12.
Five things for pharma marketers to know: Thursday, October 22, 2020
Purdue Pharma pleads guilty; CDC: 300,000 more people died in the U.S. from January-October than recent years; Arthritis drug shows inconsistent results in treating COVID-19.
Coronavirus Briefing: Chasing the wave, celebrity COVID campaigns, masks and mass transportation
This week’s Haymarket Media Coronavirus Briefing is 1,135 words and will take you six minutes to read.
Five things for pharma marketers to know: Wednesday, October 21, 2020
CA, NY to review any federally approved COVID-19 vaccine; AstraZeneca coronavirus vaccine trial expected to resume soon; Lyra Health partners with meditation app Calm.
Golin loses appeal of $6m California anti-tobacco RFP
The state’s Department of Health confirmed Rally’s win of the account.
Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic
“Don’t Let Pain Gain on You” targets patients and caregivers alike.
Five things for pharma marketers to know: Tuesday, October 20, 2020
Only 58% of Americans say they are likely to get a COVID-19 vaccine; CDC mandate strongly recommends mask wearing when traveling; UNICEF is buying and distributing more than half a billion single-dose syringes to prep for eventual COVID-19 vaccine.
Figs pulls ad. How should the scrubs brand handle future marketing efforts?
The brand’s latest ad offended female healthcare pros.
IPG to keep pay reductions for top executives for rest of 2020
WPP and Publicis have ended COVID salary cuts.
