7-Day Supply

With Roe upended, inside the pitched battle for the abortion pill

States aiming to ban or restrict access to medication for abortion face stiff resistance from virtual providers of the pills.

News

Infectious diseases expert says U.S. is ‘in flux’ amid monkeypox outbreak

David J. Cennimo, professor in the Division of Infectious Diseases at Rutgers New Jersey Medical School, said monkeypox cases are rising across the nation but still low.

Campaigns

Galderma appeals to LGBTQIA+ consumers with XpresYourself campaign

Using a Pride Fest activation and videos from influencers, Galderma explains how its Restylane portfolio can help you achieve natural beauty, with a little assist.

Why marketers must embrace privacy-safe real-world data

A brand-exclusive approach to targeting patient audiences.

Google’s Android announcement compels marketers to harness real world data

Real world health data is generated through offline events and completely de-identified, enabling a privacy-safe approach to activating an accurate patient audience using precision targeting.

Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data

Smart health marketers have known all along that precise, privacy safe, AI-generated digital audiences built using offline, condition-specific Real World Data has always been superior to the use of online data.

The time is now: Apple’s iOS update compels health marketers to adopt privacy safe, AI-generated digital audiences

Instead of using online behavior for targeting purposes, pharmaceutical marketers must embrace the use of privacy-safe real world health data, a more effective, safer way to reach patients that actually suffer from disease.

Partner Content

Guidemark Health

The specialty agency enters a new phase.

Partner Content

Fifth CIIE ties up global medical equipment and healthcare market

The China International Import Expo (CIIE) has been held for four consecutive years and is widely regarded as an international public good for economic globalization and multilateral trading system.

Partner Content

Brand experiences built for TV streaming with Roku

This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention.

Partner Content

Closing the gender gap in advertising

While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing.