Submit creative for our rare disease awareness initiative; Register for the MM&M PitchSlam; Fill out the questionnaire for this year’s Agency 100 issue.
Massachusetts claims Juul bought ads on children and teen websites; Spike in coronavirus cases reflects redefined testing; Some U.S. virus test kits are not working.
Plus people moves at GuideWell and Americares.
Analysts say the drug’s road to megabrand status may depend on uptake in some rather obscure disease areas.
New cases of coronavirus slow in China; CVS Health reports higher than expected Q4 earnings; Bayer launches heart health education campaign.
The debut brand campaign is aimed at women who have been told to just deal with chronic pain.
Bayer is educating patients about heart attack risk through art and augmented reality in its heart health education campaign.
Healthcare made up 27% of IPG’s revenue from its top 100 clients.
Despite a pick-up in the pace of approvals the last few years, treatments are available for only 5% of the roughly 7,000 rare diseases.
There is some surprisingly rich healthcare activity on the platform — some of it very substantive, some of it simply very entertaining.