News

Teva takes aim at Huntington’s disease with ‘Honestly HD’ website

Honestly HD aims to provide patient resources and build a community around chorea — a debilitating symptom of Huntington’s disease.

Campaigns

SpringWorks creates rare disease campaign to boost profile of desmoid tumors

A direct tone and striking imagery are central to SpringWorks Therapeutics’ new desmoid tumors initiative.

News

GSK names first female CFO

Incoming CFO Julie Brown currently serves as COO and CFO at Burberry Group.

Video: Why privacy changes demand a better approach to targeting: Real world data

Building custom audience segments can help marketers better reach consumers.

Google won’t go cookieless until 2024 — here’s why that doesn’t affect marketers who use real world data

Having originally slated the launch for this year and then pushing to 2023, the latest announcement gives the tech giant more time to address user, advertiser and publisher needs.

Why privacy changes demand a better approach to targeting: Real world data

Building custom audience segments can help marketers better reach consumers.

Video: The health data ‘dream state’

How condition-specific audience segments can lift your brand beyond traditional targeting.

Partner Content

Fifth CIIE to bring strong Chinese market to global pharmaceutical enterprises

The Medical Equipment and Healthcare Products exhibition area at the CIIE has become an important platform for global pharmaceutical enterprises to explore the Chinese market and share development opportunities in China.

Partner Content

An all-in agency approach to challenging the status quo in oncology marketing

Differentiating science, technology, and brand innovation has never been more important across complex and crowded specialty markets.

Partner Content

Data strategy for achieving a patient-centric future

IQVIA lays out three key pillars and five critical success factors.

Partner Content

Data analytics 2022 — moving from castles to community

Three principles define how to build bridges that enable commercial and medical action, personalize engagement and improve patients’ outcomes.