Allergan alums on the culture shift powering their Botox rival’s debut
How Evolus, the medical aesthetics upstart, was built to beat Botox.
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Meanwhile, at the cannabis dispensary
A few days after writing that packaging was the best creative work being done in the cannabis space, I happened upon this brilliant bit of work from the Lowell Herb Company. -
Mucinex holds $1.7 million account pitch as it launches night time brand
The Reckitt Benckiser brand wants help rolling out NightShift, an overnight cold and flu medicine. -
Five things for pharma marketers to know: Thursday, August 22, 2019
Verdict on Oklahoma J&J trial set for Monday; Pfizer invests $500 million in North Carolina facility; Designer drugs drive overdose increase on West Coast. -
Be part of the solution: Contribute to MM&M’s #InspireTheEnd — Gun Violence initiative
We’re issuing a call for work to help us fight a virulent disease in our midst — gun violence.
LATEST NEWS
Five things for pharma marketers to know: Friday, August 23, 2019
Feds appeal overturned TV price-disclosure rule; Color Genomics picked to support federal genetic research initiative; Nonprofit tries to direct opioid settlements to hospitals.
FDA, brands caught in the middle of CBD legalization
CBD, or cannabidiol, is a non-psychoactive compound in cannabis. Some claim it has health benefits from easing pain to controlling anxiety, and many Americans are already using it.
The Escalator: Leslie Donato joins AmerisourceBergen leadership team
Plus: Appointments at Provention Bio, Millendo and Axsome.
Creative agency Terri & Sandy help fight opioid epidemic with pro-bono work
The shop has created a drive with the Partnership for Drug-Free Kids.
Vanda Pharmaceuticals hires BCW’s A.J. Jones to lead corporate affairs, comms
The company also hired Joakim Wijkstrom as CMO.
Five things for pharma marketers to know: Wednesday, August 21, 2019
Study: FDA anti-smoking campaign worked with teens; Allergan, Endo agree to settlement in Ohio opioid lawsuit; Executives depart Apple health team.
FDA says The Real Cost campaign stopped nearly 600,000 from smoking
Its research suggests the push could also help turn the tide against vaping.
Five things for pharma marketers to know: Tuesday, August 20, 2019
Prescription drug prices up in 2019, but by slower pace; WW feels heat over kids’ app; CDC investigates if lung illnesses are related to vaping.
It’s high time for cannabis marketing to be recognized
For a glimpse at what big brands might look like in a weed-legal U.S.A., take a look at how Canopy Growth brands its products and itself.
How graphic warnings on cigarette packages stack up around the world
Many countries have implemented rules to make tobacco packaging much less appealing.
