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Breaking conventions to get men to discuss hard-to-talk-about conditions

Throughout Men’s Health Month, pharma and healthcare organizations have been using earned, shared and paid media to spur men to break their stereotypical reluctance to talk about health conditions.
MM&M to gate its 2019 Agency 100 issue

Register for the site now to access the issue on July 9.
Parsley Health: Healthcare disruptor or wellness boutique for the well?

No matter where Parsley ends up, healthcare companies should watch carefully.
The MM&M Podcast 6.26.2019: Otsuka’s April Mitchell

Following the close of Monday’s live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsuka, for a debrief.
AbbVie to buy Allergan as it prepares for a post-Humira world

Allergan comes with a $63 billion price tag.

LATEST NEWS

Five things for pharma marketers to know: Wednesday, June 26, 2019

AbbVie to buy Allergan; Judge blocks generics of Novartis’ Gilenya; Illinois becomes 11th state to legalize recreational marijuana.

Leadership changes as Havas Lynx chief heads for the US

David Hunt, chief executive of Havas Lynx in the U.K., has left the agency following his promotion to a role within Havas in the U.S.

Apple poaches Publicis Groupe creative chief Nick Law

Law joined French holding company in April 2018 after 17 years at Interpublic’s R/GA.

Five things for pharma marketers to know: Tuesday, June 25, 2019

Trump signs transparency executive order; BMS-Celgene deal to close later than expected; CDC turns to Mutombo to block ebola.

National Comprehensive Cancer Network goes deep on POC

You’ve heard from the point-of-care networks. Here, a content provider weighs in.

Five things for pharma marketers to know: Monday, June 24, 2019

Gottlieb: Juul in a ‘tough spot’ for FDA approval; Trump expected to issue healthcare transparency executive order; Second female libido drug awaits approval.

Area 23, Wavio win Innovation Grand Prix for AI-powered product for the deaf

The See Sound device is able to identify common household sounds and send notifications to a deaf user’s phone when they occur.

‘Is it the yellow box?’ How Cannes jurors knew they had a Pharma Grand Prix

As the memory of this year’s Lions begins to fade, just remember: It’s all about getting back to the yellow box.

Cannes slammed for placing Philip Morris on ‘Good Track’ while it runs cigarette campaigns in Indonesia

Philip Morris International’s involvement in Cannes Lions’ ‘Good Track’ has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.

Golin hires Pfizer vet Rachel Hooper as healthcare media relations lead

Hooper spent six years with the pharma giant.