The MM&M Podcast: Teaser
In this teaser, MM&M editors Marc Iskowitz and Larry Dobrow introduce themselves and tell listeners what they can expect to hear in this biweekly look at the world of healthcare marketing.
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Kaiser Permanente launches united Permanente Medicine brand
The branding change unifies the eight regional physician groups of the Permanente Medical Group. -
GCI Health to open Singapore office, its first in Asia
It’s the first step in a planned regional expansion for GCI. -
MM&M starts 2019 search for Healthcare Transformers, Innovation Catalysts
Honorees will be profiled in the May issue and honored at an event that month in New York.
LATEST NEWS
Five things for pharma marketers to know: Thursday, January 17, 2019
Patients, medical groups launch campaign in opposition to Trump’s pricing proposal; Diabetes pill considered for FDA approval; The MM&M Podcast teaser.
Five things for pharma marketers to know: Wednesday, January 16, 2019
Court documents detail aggressive marketing of OxyContin; Walgreens partners with Microsoft on research; Allergan wants High Court to take up Restasis patent lawsuit.
Five things for pharma marketers to know: Tuesday, January 15, 2019
Walmart pharmacies set to leave CVS network; Edwards Lifesciences settles patent dispute with Boston Scientific; Pfizer to cut 150 R&D jobs.
The marketing numbers behind the BMS-Celgene deal
With Bristol-Myers Squibb’s acquisition of Celgene set to close in Q3, the two companies have some marketing shops in common.
Five things for pharma marketers to know: Monday, January 14, 2019
Hospitals required to post prices; Judge halts new rules on ACA birth control mandate; New global pharma association rules ban gifts to doctors.
7 things to know from Dartmouth’s medical marketing study
Researchers found that spending on medical advertising reached nearly $30 billion in 2016, a $12 billion increase from 1997.
Five things for pharma marketers to know: Friday, January 11, 2019
Louisiana adopts ‘Netflix model’ to pay for hepatitis C drug; J&J raises prices; Drug pricing advocacy group launches ad campaign supporting Trump proposals.
Lester Wunderman passes away aged 98
“Father of direct marketing” created a trillion-dollar industry.
How startup threat lit fire under J&J
The CMO laid bare how the brand has been forced to quickly evolve.
Five things for pharma marketers to know: Thursday, January 10, 2019
Day three at JP Morgan Healthcare Conference; Sanders-Cummings drug-pricing bill introduced; First patient treated under Right to Try Law.
