Prescription drug prices up in 2019, but by slower pace; WW feels heat over kids’ app; CDC investigates if lung illnesses are related to vaping.
For a glimpse at what big brands might look like in a weed-legal U.S.A., take a look at how Canopy Growth brands its products and itself.
The agency has pushed into healthcare marketing this year.
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
Vaping group tries to delay FDA review of e-cigarettes; Roche genetic cancer treatment to cost less than competitor; Smile Direct Club files IPO.
Berg has been tapped to take Dale Taylor’s place in the role.
FDA proposes graphic warnings on cigarette packages; New York attorney general subpoenas Sackler financial documents; Planned Parenthood to withdraw from Title X program.
Plus: People moves at GSK; Ogilvy Health; and FCB Health Network.
Publicis’ recently acquired Epsilon played a key role in the pitch.
Edelman developed the creative and earned media strategy for the campaign.