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Heller associate creative director and copy ace Brian McCoy is a big believer in paying it forward: He and colleague Brian Mann led a free pharma copywriting workshop earlier this year for budding scribes. Here, McCoy talks pandemic takeaways, risk-taking and heavy metal.
Sari Kaganoff, head of consulting for Rock Health, unpacks the numbers and interprets the directional signs behind last year’s frenzied funding environment for digital health, including how life science companies are partnering with digital health players.