Five Things Health Marketers Need to Know Today

Five things for pharma marketers to know: Friday, January 27, 2023

Congress eyes PBMs; Abzena lays off 80; Concentra builds financial penalties into contract clauses to discourage workers from leaving.

News

More Californians are dying at home. Another COVID ‘New Normal’?

The recent upsurge in at-home deaths started in 2020, the first year of the pandemic, and the rate has continued to climb, outlasting the rigid lockdowns at hospitals and nursing homes that might help explain the initial shift.

News

‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want

The report found that ad engagement on TikTok is quite high, with 56% of users saying they’ve bought products based on TikTok videos.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Why data-driven linear is the last piece of the marketing puzzle

Reduce waste, optimize media and achieve cross-channel attribution by unifying television.

Partner Content

Getting back to what matters at the Unagency

How a different kind of ad agency prioritizes relationships.

Partner Content

Moving beyond patient engagement, toward patient empowerment

From patient engagement to patient empowerment, Outcomes is moving upstream to give patients control of their prescriptions.

Partner Content

Shining a light on health equity

Campaigns focused on diversity in clinical trials and addressing implicit bias.

Partner Content

Clinical trials and tech: Innovation starts with inclusion

How can technology facilitate inclusion and diversity in clinical trials?