News

AGs to Apple: Protect private reproductive health data on apps

In a letter penned to Apple CEO Tim Cook, the attorneys general say Apple hasn’t done enough to protect users’ reproductive health data.

News

Most patients say their healthcare provider’s digital tools are underwhelming, survey finds

Patients are struggling with their healthcare provider’s digital tools despite increased investment in the technology, according to a new Notable survey.

Campaigns

App ditches laughs for compassion, security around private parts

Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Why data-driven linear is the last piece of the marketing puzzle

Reduce waste, optimize media and achieve cross-channel attribution by unifying television.

Partner Content

Triple Threat Communications: Working with the Unagency

How a different kind of ad agency is putting clients first.

Partner Content

Point of connection: How social is changing the game in healthcare marketing

Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms.

Partner Content

HLTH 2022 focuses on consumer expectations, digital health capabilities

The conference also highlighted the growing importance of behavioral health and underscored trends accelerated by the COVID-19 pandemic.

Partner Content

Design thinking for healthcare’s greatest challenges: Innovate4Outcomes

Innovate4Outcomes, founded by OptimizeRx, exists to bring stakeholders together to ideate a better future, using the principles of design thinking to craft enduring solutions.