Huge market, huge opportunity: China’s journey to health transformation
As the country contends with the spread of the coronavirus, China’s next decade will see the evolution of health policy and regulation.
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Infographic: Most seniors delay care after noticing symptoms
The Mesothelioma Center surveyed more than 1,000 seniors about seeking care. -
Google burns the cookies (and what it means for healthcare marketing)
Here are five things you can do to prepare for the inevitable change ahead. -
DRG sale quantifies intel’s import
Consolidation among marketing research vendors in life sci shines a spotlight on the sector, but I wonder whether ‘quant’ work is getting its full due. -
2020 MM&M Awards are now open for submissions
Save the date for the event on October 8, 2020.
LATEST NEWS
Five things for pharma marketers to know: Friday, January 24, 2020
Blue Cross insurers invest in generic drug venture; 23andMe lays off 100 staff; Patient advocacy groups don’t always disclose pharma ties, study finds.
The Escalator: ThinkGen appoints Bart Weiner president
Plus people moves at Celgene and CardioFocus.
PatientPoint uses its point-of-care network to raise money for Australia
The platform is showing a PSA for Australia wildfire relief on its network of waiting room screens.
Five things for pharma marketers to know: Thursday, January 23, 2020
J&J reports Q4 earnings; Biolumina partners with AFFIRM to end gun violence; 2020 MM&M Awards now open.
Biolumina partners with AFFIRM on gun violence campaign
Biolumina gave its campaign created for MM&M’s gun violence initiative, #InspireTheEnd, a second life.
Pharma Q4 earnings roundup
Global sales in J&J’s consumer division dropped 11% last quarter.
Five things for pharma marketers to know: Wednesday, January 22, 2020
Supreme Court will not fast-track ACA lawsuit; Amazon trademarks Amazon Pharmacy internationally; Today is the deadline for MM&M Hall of Femme nominations.
Report: Health insurers should work to earn trust from neutral consumers
A report from Accenture looked at consumer trust in health insurers and its effect on loyalty and promotion.
Five things for pharma marketers to know: Tuesday, January 21, 2020
MM&M Hall of Femme deadline Jan. 22; Amarin launches heart health education campaign; Infographic: Younger generations and health insurance.
Five things for pharma marketers to know: Friday, January 17, 2020
The FDA is using less-stringent methods to get drugs approved faster, study finds; FTC member endorses Medicare drug negotiation; Planned Parenthood launches largest electoral effort.
