GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
-
-
McKesson names Bonnie Jacobs head of brand, marketing and comms
Jacobs previously worked at Anthem, Allergan and Johnson & Johnson. -
This patient group boosted women enrollees in health study as part of joint effort with Alphabet’s Verily
The American Heart Association leveraged its network to engage women. The case highlights the potential trust issues in study recruitment, as digital tools bring innovation. -
The MM&M Podcast 9.19.2019: Bayer’s Sebastian Guth
Sebastian Guth talks with MM&M’s Marc Iskowitz about his first year as president, Bayer Pharmaceuticals, Americas region, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. -
#InspireTheEnd submissions have a sad common theme: Frustration with status quo
Much of the art work is stunning, the copy compelling, the ideas for display ingenious. But all of the submitted work shows the frustration our community shares in common with much of the rest of America.
LATEST NEWS
Five things for pharma marketers to know: Friday, September 20, 2019
Walgreens tests drone delivery service; Cases of vaping-related lung illness rise to 530; U.S. awards research grants to study medical value of CBD.
The Escalator: Adamas names CEO
Plus: Top people moves from Alexion, Opiant and Xenon.
Five things for pharma marketers to know: Thursday, September 19, 2019
Lawmakers threaten to subpoena Juul; States may get less money from Purdue settlement than they bargained for; India bans e-cigarette sales.
Read the September 2019 digital edition
The September issue includes features on HCP engagement, data innovation, social determinants of health and more.
What 5 states have done on vaping in one week
In the week since the Trump administration proposed banning flavored e-cigarettes, five states have taken action of their own.
Five things for pharma marketers to know: Wednesday, September 18, 2019
Scott Gottlieb joins board of healthcare tech company; Seventh person dies from vaping-related lung illness; Oscar names Meghan Joyce COO.
Major social platforms join Pinterest in disrupting anti-vaxxer propaganda
Facebook and Instagram are rolling out a system to direct their users – more than 3 billion people worldwide – to expert information on vaccines.
More business than you’d think
It’s not all brainstorming. Ogilvy Health chief creative officer Sam Dolin explains why her job is much more strategic than most people think.
Five things for pharma marketers to know: Tuesday, September 17, 2019
California plans $20 million campaign about dangers of vaping; How Facebook, YouTube became illegal steroid sources; No new measles cases reported last week.
Hilton’s Danielle Foster joins Bayer in public affairs, sustainability role
She previously led global corporate responsibility at Hilton.
