GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
Group petitions FDA to ban music in drug ads; GSK, Sanofi under investigation over heartburn carcinogens; Eli Lilly begins COVID-19 study in nursing homes.
U.S. to pay $2.1 billion for Sanofi and GSK vaccines; COVID-19 clinical trials are not diverse; Merck to begin late-stage studies of its coronavirus treatment in September.
The pandemic has exposed fundamental flaws in how we deliver healthcare, and the inequities are no longer tolerable. We must be the agents of change.
Geer was previously SVP and group creative director at TBWA\WorldHealth.
The COVID-19 pandemic has brought out the best in the healthcare marketing industry. Here’s a roundup of what various companies are doing.
Young people and long-term COVID-19 symptoms; Juul files application to sell products; FDA: Vaccine can be approved if 50% effective.
Plus people moves at MiMedx and Micron Medical.
Pascale Communications’ Amy Houck and Vivvi Britton join MM&M’s Larry Dobrow to discuss LinkedIn’s evolution as an A-list vehicle for health marketers.
GSK begins trials of cancer drug found through 23andMe partnership; Roche arthritis drug fails COVID-19 trial; U.S. coronavirus deaths surpass 150,000.