Five Things Health Marketers Need to Know Today

Five things for pharma marketers to know: Thursday, February 9, 2023

WHO says risk of H5N1 spreading to humans is low, but urges precautions; Teva meets industry forecasts, 2023 outlook disappoints; Next phase of breast cancer vaccine research begins at the Cleveland Clinic.

News

Cigna says it won’t cover Amylyx’s ALS drug Relyvrio

The insurance giant considers Relyvrio to be “experimental, investigational or unproven” for any use.

News

The Pill Club reaches $18.3 million Medicaid fraud settlement with California

Attorney General Rob Bonta announced the agreement Tuesday, a day after a state court unsealed a whistleblower complaint against The Pill Club, which markets convenient reproductive health services to women nationwide.

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Partner Content

The future is Boundless

The rules of the past no longer apply after the seismic events of the past three years. To reflect that, HCB Health has become Boundless Life Sciences Group.

Partner Content

When educating providers to improve patient outcomes, brand experiences must be exceptional

Now is the time for healthcare brands to achieve true digital transformation.

Partner Content

The inclusive quotient: Creating inclusive experiences for customers and brands

IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro discuss how it all starts at the foundational strategy phase — with the very first creative brief.

Partner Content

Getting back to what matters at the Unagency

How a different kind of ad agency prioritizes relationships.