Roundup

Five things for pharma marketers to know for Tuesday morning

Kenvue’s stock jumps on Starboard Value stake news; Lilly continues to sue copycat weight-loss drug distributors; J&J’s ketamine-derived drug takes off.

Campaigns

Sanofi’s Dulcolax flushes away taboos in Pooping Princesses campaign

By deploying relatable imagery of princesses pooping, Dulcolax has set out to challenge societal norms that teach girls to be ashamed of bodily functions.

Agencies, News

IPG unites agencies and clients under all-in-one data platform ‘Interact’

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Transforming DTC and HCP data into strategic insights with AI innovation

How to enhance audience engagement and the user experience.

Privacy matters: Marketing compliance in practice

How healthcare marketers approach patient privacy concerns.

Revolutionizing pharma customer engagement

How AI and first-party data can help differentiate the user experience with enhanced segmentation, targeting and virtual interaction.

Optimizing the use of AI in customer engagement

The impact of technology on the customer experience and virtual interactions.

Partner Content

Advancing patient centricity through HCP and DTC marketing synchronization

Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.

Partner Content

Medlive ENGAGE — Transform your digital peer-to-peer HCP education

Discover how Medlive ENGAGE connects pharmaceutical and biotech brands with healthcare providers through tailored video content and advanced engagement tools. Drive impactful education, boost audience interaction and achieve measurable success in delivering peer-to-peer learning experiences that resonate with your target professionals.

Partner Content

10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing

Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.

Partner Content

Branding and awareness in a performance-driven landscape

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM).