Why privacy changes demand a better approach to targeting: Real world data
Building custom audience segments can help marketers better reach consumers.
Video: The health data ‘dream state’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Why marketers must make the switch to privacy-safe real-world data for targeting
Developing more precise and brand-exclusive patient segments with higher audience quality.
Connecting brands with patients: The new standard for precision targeting
Tapping into higher quality audiences leads to greater script lift; here’s how to leverage custom segments and reach patients effectively.
eBook: Points of Care, Everywhere
A New Ecosystem of Patient Education
Learn more from our Ebook
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Events
MM+M unveils its 2022 Media Summit
The day-long event is scheduled for November 7 in New York City’s Rockefeller Plaza.
Features
Running (and caring) on fumes: Nurses remain under siege
Nurses have been on the frontlines since the start of the pandemic. It's wearing on them.
Podcasts
MM+M Podcast 8.16.22: What’s really keeping pharma from prioritizing the patient?
Hensley Evans of ZS Associates drops in to discuss her new book on patient-centricity, and why pharma is taking so long to put patients at the forefront.
Mapping the identity experience in digital health communications
How IX offers greater nuance in engaging with audiences.
Partner Content
The state of DE&I: Moving the needle from commitment to progress
Employees and consumers alike expect companies to take meaningful steps toward creating a more equitable and inclusive future. As shown by the findings from MM+M’s 2022 Diversity Survey, conducted in partnership with IPG Health, progress has been made but we still have a long way to go in the healthcare industry.
Partner Content
How to keep digital pharma marketing relevant in the times of global crises
Nataliya Andreychuk, CEO of Viseven, discusses digital marketing trends and more during her chat with Marc Iskowitz, editor-at-large, MM+M.
Partner Content
How to create authentic connections with today’s chronic condition patients
MyHealthTeam's cofounder and CEO, Eric Peacock, shares key learnings from a decade of growing more than 40 social networks for people facing chronic diseases.
