Report: Trump administration plans executive order on healthcare cost transparency
The executive order would require healthcare companies to make prices public.
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Cannes jurors on the most important part of a Lion-winning campaign
What jurors on this year’s Pharma and Health & Wellness Lions want to see. -
Cannes survival kit: Don’t leave home without these 8 items
We present our first Cannes Survival Kit, eight indispensable items to ensure you make the most of la belle vie. -
Condé Nast doubles down on health content, launches video network
The publisher also announced a pharma-focused production service, Script Studios. -
The Escalator: Health Union hires Ridgway for VP role
Plus: People moves at Teva, Liquidia and Xencor.
LATEST NEWS
Novartis gene therapy gets green light, and a price tag of $2.1 million
The FDA cleared Novartis gene therapy Zolgensma in infants with the genetic disease SMA. Its price tag, $2.1 million, can be paid out over five years and comes with a partial performance-based rebate.
Five things for pharma marketers to know: Friday, May 24, 2019
JP Morgan Chase cuts ties with Purdue Pharma; Amazon looks into health-tracking wearable; Proposed Senate package tackles surprise medical bills, pricing.
5 agency questions for Johnson & Johnson’s Michael Sneed
The chief communications officer discusses J&J’s agency relationships amid recent budget cuts.
Five things for pharma marketers to know: Thursday, May 23, 2019
The FDA under Sharpless; Lilly sells half-price version of insulin; Maine confirms measles case.
FDA after Gottlieb: Sharpless expected to push predecessor’s agenda during transition
The Senate may not take up a confirmation vote before the 2020 election, but one Beltway insider predicts the FDA will still be potent during the transition to a new commissioner.
Bayer rolls out STEM-focused Alexa skill
Science Studio will help the brand engage students — and help them with their homework.
Five things for pharma marketers to know: Wednesday, May 22, 2019
Verily partners with pharma companies on clinical trials; J&J loses another talc lawsuit; Vaccine alliance head calls for online misinformation to be deleted.
Healthcare giant acquires UK’s Incisive Health and US-based Putnam Associates
Incisive Health has been bought by the agency and clinical services giant UDG Healthcare for $17.7 million.
Entresto, nihilism and value-based contracting
A postmortem on the Entresto launch reveals some lessons in value-based contracting.
Huntsworth buys two healthcare shops: Kyne and CC
Healthcare communications group Huntsworth has announced the purchase of two healthcare research and communications businesses in a multi-million-dollar double swoop.
