Here’s who has a shot at Cannes Pharma Lions glory
The Pharma Lions shortlist includes work from Area 23 and McCann Health.
-
-
Genentech’s YouTube series is ‘Queer Eye’ for hemophilia patients
The series, Challenge Accepted, marries pharma and reality TV. -
Klick Health hires Dave Leitner to lead media
Leitner joins Klick from MDC Partners firm Media Allegory. -
The rarest Grand Prix of them all
Many pharma brands want to win the top prize at Cannes. It’s a very tall order.
LATEST NEWS
A HealthFront explainer
Set for mid-July in New York, the HealthFront is designed to elevate conversations about health media.
Five things for pharma marketers to know: Monday, June 17, 2019
Cisco, American Well develop telemedicine device for TVs; Democrats’ plan would require Medicare price negotiations on 250 drugs; Juul study finds secondhand vape emissions less toxic.
Biotech Alkermes rebuilds public affairs team
Jeff Winton, who joined Alkermes last year as SVP of public affairs, was tasked with building out the company’s communications function.
Five things for pharma marketers to know: Friday, June 14, 2019
House committee demands marketing documents from Juul; Jessica Biel criticized for opposing vaccine bill; FDA chooses IBM, Merck, Walmart for blockchain partnership.
Read the June 2019 Digital Edition
The June 2019 digital edition includes MM&M’s first diversity issue and Q&As with each of the 2019 Hall of Femme honorees.
Publicis unveils 3 key priorities as it returns to Cannes in a big way
The holding company is back with a new plan of attack after boycotting last year.
Five things for pharma marketers to know: Thursday, June 13, 2019
Catalyst sues FDA; Facebook alerts blood donors; How do you deal with trolls?
FDA clears the air around vape product marketing
The latest guidance on e-cigarettes is a culmination of the FDA’s and former commissioner Scott Gottlieb’s mission to regulate the industry.
Five things for pharma marketers to know: Wednesday, June 12, 2019
FDA releases guidance for e-cigarette makers; Private insurers to be required to cover preventive HIV drug; Juul sales bounce back after dip last year.
How Bayer is helping journalists ‘write the best damn stories they can write’
The Association of Foreign Correspondents is getting $50,000 from the pharma giant.
