News

From Bella Hadid to Kate Middleton: 10 top celebrities who influence diet and health trends

These celebrities are the most searched when people are seeking out new diets or healthy lifestyle advice.

People Moves

Nigel Downer appointed as head of Jack Health U.S.

Downer replaces Melinda Lindland, who was promoted to EVP and head of growth.

News

Crowe PR inks strategic partnership with Smarty Social Media

Smarty focuses on healthcare and medical device marketing.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Why data-driven linear is the last piece of the marketing puzzle

Reduce waste, optimize media and achieve cross-channel attribution by unifying television.

Partner Content

Getting back to what matters at the Unagency

How a different kind of ad agency prioritizes relationships.

Partner Content

Moving beyond patient engagement, toward patient empowerment

From patient engagement to patient empowerment, Outcomes is moving upstream to give patients control of their prescriptions.

Partner Content

Shining a light on health equity

Campaigns focused on diversity in clinical trials and addressing implicit bias.

Partner Content

Clinical trials and tech: Innovation starts with inclusion

How can technology facilitate inclusion and diversity in clinical trials?