News

Accord taps Eversana for Camcevi support

The drug was approved by the FDA last year to treat advanced prostate cancer.

News

Buckle up: Even more wage inflation is coming for agencies

Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.

7-Day Supply

More attention for ‘Vax That Thang Up,’ not all of it positive

The award-winning rap reprise should be a lesson for all creatives 'in how you lean into stereotypes,' warns one senior Black creative.

Why marketers must embrace privacy-safe real-world data

A brand-exclusive approach to targeting patient audiences.

Google’s Android announcement compels marketers to harness real world data

Real world health data is generated through offline events and completely de-identified, enabling a privacy-safe approach to activating an accurate patient audience using precision targeting.

Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data

Smart health marketers have known all along that precise, privacy safe, AI-generated digital audiences built using offline, condition-specific Real World Data has always been superior to the use of online data.

The time is now: Apple’s iOS update compels health marketers to adopt privacy safe, AI-generated digital audiences

Instead of using online behavior for targeting purposes, pharmaceutical marketers must embrace the use of privacy-safe real world health data, a more effective, safer way to reach patients that actually suffer from disease.

Partner Content

Pulling at the threads of HCP marketing in an age of data privacy

Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.

Partner Content

Why success with HCP engagement tech requires a human touch

Making HCP engagement technology work for you goes beyond choosing the right software. It requires a great platform, the right people, and a great plan.

Partner Content

The health data ‘dream state’

How condition-specific audience segments can lift your brand beyond traditional targeting.

Partner Content

Redefining patient centricity at the point of care

How digital engagement is empowering patients to make better healthcare decisions.