News

FDA adcomm recommends Alzheimer’s drug Leqembi for full approval

Looking forward, the FDA’s Prescription Drug User Fee Act date for Leqembi is July 6.

News

Dental therapists help patients in need of care avoid the brush-off

Dental therapists are licensed providers who offer basic care traditionally provided by dentists, including fillings and simple tooth extractions.

Agencies, The Wire

Crosby lands $1.9M contract to promote Telehealth.HHS.gov

As part of this renewed effort, Crosby will establish an integrated marketing campaign to boost engagement, awareness and visits to Telehealth.HHS.gov.

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Partner Content

Supercharging HCP messaging using Data

Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.

Partner Content

How marketers can personalize the patient care experience

Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.

Partner Content

Video: Gaining access and delivering pull-through in IDNs and key accounts

Keys to tailoring interactions for more effective, efficient engagement.

Partner Content

Podcast: Gaining access and delivering pull-through in IDNs and key accounts

Keys to tailoring interactions for more effective, efficient engagement.