People Moves

Leaderboard Branding adds Hermann Spicker as managing director

Spicker previously led Brand Institute’s Boston and Northeast offices.

7-Day Supply

Inside pharma’s push to amend new drug-pricing law

Novartis CEO and incoming PhRMA board chair Vas Narasimhan says nullifying the Inflation Reduction Act's nine-year timeline for small molecules tops his agenda.

News

How to get patients into cancer trials without bankrupting them

By acknowledging the effects of “financial toxicity,” pharma companies can take the necessary steps to mitigate fiscal challenges affecting their patients.

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

Video: Optimizing omnichannel engagement through a single audience.

How real world data can create a more effective media mix for DTC marketing.

How using real world data across channels can better engage healthcare providers and patients

Building custom audience segments to create a more effective media mix.

How data-driven linear unifies TV planning, activation and measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's what that means for your budget and campaign effectiveness.

Partner Content

Getting back to what matters at the Unagency

How a different kind of ad agency prioritizes relationships.

Partner Content

Moving beyond patient engagement, toward patient empowerment

From patient engagement to patient empowerment, Outcomes is moving upstream to give patients control of their prescriptions.

Partner Content

Shining a light on health equity

Campaigns focused on diversity in clinical trials and addressing implicit bias.

Partner Content

Clinical trials and tech: Innovation starts with inclusion

How can technology facilitate inclusion and diversity in clinical trials?