The 2018 MM&M Awards: The Shortlist
Find out who made award-winning work this year.
Publicis Health acquires Payer Sciences
Payer Sciences is a health marketing agency that uses data and analytics to gather insights about payer behavior.
Study: Healthcare isn't as consumer centric as it wants to be
Prophet surveyed 240 healthcare organizations to find out where the industry is actually at on its shift to consumer centricity.
Huntsworth buys U.S. health shop Giant Creative Strategy for $72m
Huntsworth has continued its expansion by taking a majority stake in U.S. independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m.
Ketchum launches Vital Health, analytics-driven services for healthcare clients
Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.
2018 MM&M Agency 100: Welcome to the new agency world
Everything you need to know about the agency world in medical marketing and communications - including revenue performance and profiles for the top 100 agencies - as well as the trends shaping the industry in general.
Omnicom healthcare revenue up 4.8% in Q2
The holding company's overall revenue was up 1.8% in the period to $3.9 billion.
Five things for pharma marketers to know: Tuesday, July 17, 2018
J&J beats expectations on Q2 earnings; AbbVie, Mylan sign U.S. license deal for Humira; Roche's new flu drug meets endpoints.
SapientRazorfish lays off staff amid rumors the brand will be eliminated
The Publicis-owned agency has laid off around 100 people in the U.S. alone this week
Ogilvy CommonHealth names Samantha Dolin creative chief
Dolin is overseeing offices in New York, New Jersey, Connecticut, and Canada.
Five things for pharma marketers to know: Monday, July 16, 2018
MM&M Awards shortlist revealed; FDA approves first smallpox treatment; Another way Amazon could drive down healthcare costs.
Rockpointe launches medical education program on Amazon's Alexa
Alexa could make it easier for doctors to squeeze CME programs into their busy schedules.
MedStar Health selects Doner as AOR
Doner will lead a branding effort for the health system that will roll out in 2019.
Pfizer reorg came on heels of its walk-back on price hikes
Wednesday's reorg was designed to position the company for growth in the face of the imminent patent cliff for megablockbuster Lyrica.
McCann Health terminates global CCO following employee complaint
The agency said Jeremy Perrott violated the agency's code of conduct.
Five things for pharma marketers to know: Thursday, July 12, 2018
New report reveals large amount of opioids shipped to Missouri; Humana partners with Walgreens; Wyden requests details on Trump-Pfizer agreement
