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Pharma

All articles by Pharma

In pricing debate, is pharma ‘just along for the ride’?
In pricing debate, is pharma ‘just along for the ride’?
Lecia Bushak
September 9, 2021
12:05 pm

As Congress inches toward the inclusion of drug pricing reform in the upcoming reconciliation bill, the industry has only so many cards left to play.

Bayer U.S. pharma to in-house digital media buying by mid-2022
Bayer U.S. pharma to in-house digital media buying by mid-2022
Marc Iskowitz
August 23, 2021
1:48 pm

Google’s decision to support cookies on Chrome for another year bought pharma extra time to create alternatives to third-party ad targeting.

With $1.6M in donated media, industry pro-vax push goes to college
With $1.6M in donated media, industry pro-vax push goes to college
Marc Iskowitz
August 12, 2021
11:35 am

Five takeaways from the pharma marketing industry’s latest vaccination push.

Drugmakers partner with Black colleges to diversify talent, clinical trials
Drugmakers partner with Black colleges to diversify talent, clinical trials
Marc Iskowitz
August 10, 2021
4:14 pm

The alliances are notable for their collaborative breadth.

Study: Medical marketers need to target NPs, PAs
Study: Medical marketers need to target NPs, PAs
Lecia Bushak
August 3, 2021
5:16 pm

As their roles continue to expand, NPs and PAs want more attention from companies who have traditionally focused their efforts on physicians.

Cristal Downing departs J&J to lead Merck comms, public affairs
Cristal Downing departs J&J to lead Merck comms, public affairs
Betsy Kim
August 2, 2021
9:00 am

Downing will report to CEO Rob Davis.

ZS elevates Khedkar to CEO role
ZS elevates Khedkar to CEO role
Larry Dobrow
July 28, 2021
5:26 pm

The company vet becomes the third CEO in the consultancy’s nearly four-decade history.

Brand (Team) Fails
Brand (Team) Fails
Sarah Mahoney
July 28, 2021
10:36 am

For all pharma’s efforts to diversify its in-house teams, the industry still finds itself short of where it wants — and needs — to be.

Pharma’s Generational Divide
Pharma’s Generational Divide
Lauren Vespoli
July 27, 2021
11:53 am

Marketers weigh in on campaigns that cross traditional age boundaries — and when such efforts are doomed to fail.

Five things for health marketers to know: Monday, June 21, 2021
Five things for health marketers to know: Monday, June 21, 2021
Larry Dobrow
June 21, 2021
5:00 am

J&J vaccine sputters; Athira Pharma places chief executive on temporary leave; WHO: Delta variant becoming globally dominant.

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