Take a look at data points from two recent studies on the media habits of patients and doctors.
Pharma
Johnson & Johnson’s Ernie Knewitz named Americas comms lead for Janssen
It’s Knewitz’s second stint at Janssen.
Best of 2019: Top pharma stories
MM&M’s most popular pharma stories of the year spanned features on industry leaders, notable people moves and stories about drug pricing and requirements in DTC ads.
We’ve got your 2019 pharma marketing milestones right here
Marketers and consultants across biopharma, med-tech and agency recall the marketing milestones that defined the past year.
Cannes Lions Health jury presidents on choosing a Grand Prix, measuring creative work and leading a jury
FleishmanHillard’s Anne de Schweinitz and Havas Lynx Group’s Tom Richards on their recent appointments to lead 2020 Cannes juries.
The Escalator: FCB Health hires director of customer solutions
Plus people moves at PatientPoint, Evoke and Astellas.
Q&A: Didi Discar on her role at UCB
Discar joined UCB Pharma this year as head of U.S. marketing for dermatology.
Survey: Patients want more from pharma brand websites
Patients are looking for tools like doctor directories and the ability to book appointments on branded pharma websites.
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
