Ogilvy expands work for Pfizer
The WPP agency added a vaccine awaiting regulatory approval, Centrum and work in emerging markets to its responsibilities for the pharmaceutical company.
Pharma
MM&M Transforming Healthcare Conference connects marketers with emerging trends
The conference, May 8 in NYC, convenes one of the most diverse, forward-looking faculty for a single day spent exploring healthcare’s cutting edge.
The voices behind pharma DTC ads bring art to science
Big words and warnings. Not much time. The voices behind pharma ads bring art to science.
MM&M reveals Healthcare Transformers and Innovation Catalysts of 2019
The 50 inductees will be celebrated at an awards reception in New York City on the night of May 7.
Immersive health technology has its coming-out party at CES 2019
The Consumer Electronics Show has become an early-year trend barometer for health tech, and this year was no different as immersive tech took center stage at the annual Las Vegas event.
Expect legislative baby steps, not big leaps on drug prices
Even though both parties agree on lowering drug prices, experts predict changes will be incremental.
4 takeaways from Tuesday’s Senate drug pricing hearing
Seven pharma executives were grilled on drug prices on Capitol Hill on Tuesday.
Live blog: Pharma execs on the Hill
The latest from the Senate Finance Committee’s grilling of pharma executives on Capitol Hill.
Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
Amgen moves finance exec Judy Gawlik Brown to lead comms role
Brown replaced Ray Jordan in the position.
