Marc Iskowitz MM+M - Medical Marketing and Media

Marc Iskowitz

Most recent articles by Marc Iskowitz

Pharma marketers unite to convince vaccination holdouts
Pharma marketers unite to convince vaccination holdouts
Marc Iskowitz
April 22, 2021
10:52 am

A team of healthcare execs has launched a digital campaign to solve a major challenge in getting the U.S. to herd immunity.

Health marketing’s cultural close-up
Health marketing’s cultural close-up
Marc Iskowitz
April 12, 2021
4:59 am

Multicultural is the new mainstream. Is health marketing ready to seize the moment?

Pharma insider spars with Biogen over access to ALS drug
Pharma insider spars with Biogen over access to ALS drug
Marc Iskowitz
March 26, 2021
10:44 am

Lisa Stockman-Mauriello’s desperate plea for compassionate access to an experimental ALS drug was rebuffed by Biogen this week.

Fingerpaint adds branding expert Leaderboard to the fold
Fingerpaint adds branding expert Leaderboard to the fold
Marc Iskowitz
March 23, 2021
11:54 am

The acquisition of Leaderboard Branding is Fingerpaint’s first since taking on an equity partner in December.

The pharmacist-to-consumer ad push is on
The pharmacist-to-consumer ad push is on
Marc Iskowitz
March 19, 2021
11:11 am

Three drug store giants pitched in on a PSA effort aimed at upping public confidence in COVID-19 vaccination.

As O.R.s reopen for elective surgery, will they welcome reps?
As O.R.s reopen for elective surgery, will they welcome reps?
Marc Iskowitz
March 16, 2021
3:11 pm

The pandemic recovery is underway, but med-tech commercial execs fear it won’t be business as usual.

PatientPoint and Outcome Health merge to form point-of-care behemoth
PatientPoint and Outcome Health merge to form point-of-care behemoth
Marc Iskowitz
March 9, 2021
11:29 am

The combined entity becomes one of the largest advertising networks in the POC space.

Yes, we’ve undersold the vaccine. Marketing can fix that
Yes, we’ve undersold the vaccine. Marketing can fix that
Marc Iskowitz
March 4, 2021
9:39 am

Marketing can improve on current public-health messaging, which undersells the shot and sows confusion.

Klick Health elevates Schaefer and Rice to co-president and launches intel unit
Klick Health elevates Schaefer and Rice to co-president and launches intel unit
Marc Iskowitz
February 24, 2021
11:36 am

Ari Schaefer and Greg Rice were formally announced at an internal town hall meeting in December.

‘Don’t clap. Just don’t make me treat you.’ McCann study reveals comparative shift in doctors’ emotional state
‘Don’t clap. Just don’t make me treat you.’ McCann study reveals comparative shift in doctors’ emotional state
Marc Iskowitz
February 23, 2021
5:07 pm

Data on physicians’ emotional state pre- versus post-pandemic reaffirm the need for ‘doctorness,’ but come with some baggage for the profession.

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