Predictions for new trends are rooted in healthcare’s complicated history
We’ve got the usual predictions, plus backstories on a trio of pharma marketing practices.
Most recent articles by Marc Iskowitz
Payer-pharma collaboration through value-based contracts is set to accelerate
Collaboration among payers and pharma companies is making a comeback, spurred by a renewed appetite for value-based contracting on medicines. And with a wave of extraordinarily high-priced, curative therapies right around the corner, the pace is about to pick way up.
These agencies found their golden mean in a mix of fun and professionalism
Maintaining and upping their internal fun quotient can help healthcare agencies cultivate people who will carry on the great legacy of marketing firms as the quintessential partners.
Health’s #MeToo moment: How agencies are changing in the wake of a high-profile firing
In the wake of a high-profile firing over ‘offensive’ language, followed by a $25 million lawsuit claiming wrongful termination, we examined the behavioral climate among healthcare agencies.
McCann Health’s ex-CCO files $25M defamation suit, claims wrongful termination
Jeremy Perrott denied making statements to women that were attributed to him, and argued defendants failed to provide any evidence that he made such comments before dismissing him.
Havas hires Langland vet to helm latest trial recruiter, Faze
U.K.-based Havas Lynx Faze aims to take a decidedly people-focused approach to patient recruitment.
Publicis decision to divest pharma contract sales unit was not client-driven: source
After the network shared plans to shed its contract commercial organization, some speculated the move may have been client-specific. The network refutes that rationale.
An open letter to healthcare marketers about the MM&M Awards
As we introduce new categories, the standard for winning an MM&M Award remains. It’s why I’m calling on the entire community to submit better awards entries.
Why healthcare agencies must redefine their role in philanthropic work
Agencies that view philanthropy merely as pro-bono work shortchange their people and are missing a chance to bring private-sector creativity to public health needs.
Women’s salary slide should be a wake-up call
Shrinking the gender pay gap in life sci marketing will take a concerted effort.
