The worst pharma launch of all time?
The worst pharma launch of all time?
Marc Iskowitz
October 22, 2021
9:45 am

It isn’t the first kick-off that went south, but Aduhelm is probably the most hyped drug to have tanked.

Eversana snaps up Intouch Group for a reported $950 million
Eversana snaps up Intouch Group for a reported $950 million
Marc Iskowitz
October 20, 2021
3:23 pm

The deal is set to close by year’s end.

No more hardcore tactics? Drugmakers recalibrate sales pitches
No more hardcore tactics? Drugmakers recalibrate sales pitches
Marc Iskowitz
October 13, 2021
5:00 am

COVID-19 has compounded physicians’ stress. Drugmakers are adjusting their promotion accordingly.

Purdue dissolves and Sacklers exit — but patients may get short shrift
Purdue dissolves and Sacklers exit — but patients may get short shrift
Marc Iskowitz
September 7, 2021
12:28 pm

A bankruptcy plan approved last week transforms the opioid maker into a trust to combat the ill effects of opioids, but denies patients their day in court.

Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
Marc Iskowitz
August 27, 2021
9:38 am

Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.

‘A good solid data point’: Reaction to the FDA’s COVID-19 vaccine approval
‘A good solid data point’: Reaction to the FDA’s COVID-19 vaccine approval
Marc Iskowitz
August 24, 2021
9:58 am

Monday’s full approval of the Pfizer/BioNTech COVID-19 vaccine should ease fears of a zombie apocalypse.

Bayer U.S. pharma to in-house digital media buying by mid-2022
Bayer U.S. pharma to in-house digital media buying by mid-2022
Marc Iskowitz
August 23, 2021
1:48 pm

Google’s decision to support cookies on Chrome for another year bought pharma extra time to create alternatives to third-party ad targeting.

Cookies and Crumbs
Cookies and Crumbs
Marc Iskowitz
August 20, 2021
2:54 pm

Truths, half-truths and the demise of the cookie: We fact-check healthcare’s path toward a cookie-less future.

Critics question presence of medical device reps in operating rooms
Critics question presence of medical device reps in operating rooms
Marc Iskowitz
August 18, 2021
5:17 pm

Ties between surgeons and the orthopedic industry are being questioned amid a wave of malpractice and product liability suits brought against device makers, a probe finds.

With $1.6M in donated media, industry pro-vax push goes to college
With $1.6M in donated media, industry pro-vax push goes to college
Marc Iskowitz
August 12, 2021
11:35 am

Five takeaways from the pharma marketing industry’s latest vaccination push.

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