Eversana ups data and AI power with acquisition of HVH Precision Analytics
HVH had been jointly owned by Havas Health & You and Perspecta
Data & Analytics
FDA partners with Aetion to gather real-world data on the coronavirus
The FDA continues its investment in real-world data with this partnership.
Infographic: A breakdown of the lack of ventilators
As the pandemic has escalated, the stark shortage of these typical ICU machines has forced plans to step up redistribution and manufacturing.
Eversana establishes data and analytics offering, appoints Brigham Hyde president
Hyde joined the company this month.
Pharma ad spend 2019: TV drug ad plateau
The data is in for 2019, and we break down the ad dollars being spent in different media and also look at the top brands.
Read the February 2020 digital edition
The digital edition includes features on big data, the Medical Advertising Hall of Fame class of 2020 and rare disease marketing.
Real-world patient data is revolutionizing clinical trials
The FDA granted Pfizer’s Ibrance a label indication based on real-world data from men using the drug off-label to treat their breast cancer.
Privacy panic: Are medical marketers doing enough to protect patients’ health data?
While big tech’s promise to analyze America’s health data has tantalized and terrorized medical marketers, recent developments have pushed many players into a privacy panic.
Trading data privacy for healthy habits
With apps that facilitate new year’s resolutions come a host of data and privacy trade-offs.
Infographic: Most seniors delay care after noticing symptoms
The Mesothelioma Center surveyed more than 1,000 seniors about seeking care.
