Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.
Diverse-owned media companies flex data-driven insights to prove their worth
In a challenging year for DE&I, networks owned by and targeting marginalized groups pitched advertisers at the 2024 NewFronts on new tools and authentic connections with a growing audience.
As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.
4As unveils white paper on healthcare data privacy
A majority of consumers track some form of health, wellness or fitness activity via their smart devices. More and more are thinking about the security of the data they accumulate.
AI Deciphered: Discovering the Potential for Marketers and Communicators