Data & Analytics

All articles by Data & Analytics

Perversely patient-centric? How data brokers figure out you’re pregnant
Perversely patient-centric? How data brokers figure out you’re pregnant
Marc Iskowitz
August 8, 2022
10:42 am

Privacy experts say data aggregators should think twice about the predatory practices their data could enable.

Tealium unveils data platform for pharma brands
Tealium unveils data platform for pharma brands
Jack O'Brien
July 26, 2022
11:38 am

The Tealium for Pharma platform includes built-in vendor integrations.

Trinity Life Sciences beefs up analytics with D Cube acquisition
Trinity Life Sciences beefs up analytics with D Cube acquisition
Marc Iskowitz
July 20, 2022
11:24 am

By bolstering its data science offering, Trinity hopes to help clients accelerate their brand strategies.

Wunderman’s ‘smallpox simulator’ models outbreaks, to chilling effect
Wunderman’s ‘smallpox simulator’ models outbreaks, to chilling effect
Lecia Bushak
July 15, 2022
10:00 am

The tool, created for Meridian, maps how potential outbreaks might occur throughout the world.

Welcome back, Watson
Welcome back, Watson
Lecia Bushak
July 11, 2022
5:22 pm

The former IBM Watson’s AI and health data assets have been spun off by PE firm parent Francisco Partners into Merative.

The data dilemma, continued
The data dilemma, continued
Jack O'Brien
June 15, 2022
1:30 pm

The healthcare industry is awash in data, but marketers need to be careful about how they collect and use it in order to remain HIPAA-compliant.

3 practice-changing data readouts from ASCO
3 practice-changing data readouts from ASCO
Marc Iskowitz
June 10, 2022
10:30 am

These readouts have clinicians and analysts alike talking about a shakeup in cancer care.

IPG Health launches data-centric firm 90North
IPG Health launches data-centric firm 90North
Lecia Bushak
June 9, 2022
12:28 pm

The company hopes to make analysis and acting upon data ‘more fun and approachable.’

With ‘See My Skin,’ Vaseline seeks to bring equity to skin care
With ‘See My Skin,’ Vaseline seeks to bring equity to skin care
Jack O'Brien
April 21, 2022
10:15 am

The database is designed to facilitate treatment and expand representation of people of color.

Is there a coherent plan for public health data infrastructure?
Is there a coherent plan for public health data infrastructure?
Lecia Bushak
March 23, 2022
4:42 pm

More than two years into the pandemic, the long-needed data modernization push remains dormant.

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