A majority of consumers track some form of health, wellness or fitness activity via their smart devices. More and more are thinking about the security of the data they accumulate.
With a significant shift in the streaming-TV market underway, tracking tech presents an opportunity to get a clearer picture of what consumers care about and how to optimize campaigns targeting them.
IBM’s AI-fueled health push failed to live up to the hype. What does the downsizing of its ambition say about the future of big data and AI in healthcare?
