Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.
A new measure of success in 2023: Leveraging audience as currency
It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.
How marketers can personalize the patient care experience
Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.
Video: Gaining access and delivering pull-through in IDNs and key accounts
Keys to tailoring interactions for more effective, efficient engagement.
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