Carolyn Magill offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA.
Vivo Agency’s Tom Dudnyk and Fingerpaint’s Anne Marie White describe which programs broke through the clutter.
MM&M’s Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world’s most successful and broadest-ranging careers.
Take a look at data points from two recent studies on the media habits of patients and doctors.
MM&M’s Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany’s.