Want people to get their flu shots? Create campaigns that tap into altruism
The Grinch took over Honda’s Twitter page on Sunday and has since been mocking the automaker and its social media manager ever since.
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Brodeur Partners’ Lauren Levinson on transparency in healthcare proposals
With greater transparency of the cost and sale price of a drug must also come greater transparency of the inputs, ecosystem, and risk investment on which drug development relies.
Industry, government square off over list prices in DTC ads
The pharma industry is set for a battle as the Trump administration and trade group PhRMA offer competing solutions to putting drug prices in TV ads.
Five things for pharma marketers to know: Monday, November 19, 2018
Florida sues Walgreens, CVS over opioids; Results from experimental peanut allergy study; AstraZeneca plans ahead for next CEO.
Pfizer to resume price increases in January
The drugmaker will raise prices on 10% of its drug portfolio.
Five things for pharma marketers to know: Friday, November 16, 2018
Group of Takeda investors try to block Shire deal; FDA’s Gottlieb threatens to pull e-cigarettes completely; AstraZeneca’s immunotherapy fails late-stage lung cancer trial.
Five things for pharma marketers to know: Thursday, November 15, 2018
FDA imposes restrictions on e-cigarette sales; Pfizer launches biosimilar to treat anemia; J&J cleared of liability in one talc case.
Healthcare execs optimistic about AI, survey says
Healthcare leaders expect to spend an average of $32 million implementing artificial intelligence into their business.
Five things for pharma marketers to know: Wednesday, November 14, 2018
Juul suspends flavored vape sales in retail stores, quits social media; Google health unit to absorb DeepMind AI health division; Indegene launches digital agency.
Digital growth is killing creative quality, say most marketers
A new study suggests creative departments are struggling to keep up data-driven advertising.
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