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News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names
The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names
Sabrina Sanchez
September 17, 2021
5:04 pm

Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.

Ogilvy launches CDC Under the Paper Gown campaign
Ogilvy launches CDC Under the Paper Gown campaign
Aleda Stam
September 17, 2021
1:54 pm

The campaign’s goal is empowering women to take an active role in their gynecological health.

Syneos study: Hybrid detailing efforts maintain momentum
Syneos study: Hybrid detailing efforts maintain momentum
Lecia Bushak
September 17, 2021
12:07 pm

While face-to-face detailing will never entirely disappear, the digital transformation spurred by COVID-19 has altered the promotional landscape.

Five things for health marketers to know: Friday, September 17, 2021
Five things for health marketers to know: Friday, September 17, 2021
Lecia Bushak
September 17, 2021
5:00 am

90% of United Airlines employees fully vaccinated; Amgen’s combination colon cancer treatment shows promising results; Emergent Biosciences makes a $90 million deal with Providence Therapeutics to develop mRNA vaccines.

13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Sabrina Sanchez
September 16, 2021
3:07 pm

Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.

The Pitfalls of Data-Driven Planning
The Pitfalls of Data-Driven Planning
MM+M Staff
September 16, 2021
2:44 pm

As many marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.

FCB Health adds global creative partner in Europe
FCB Health adds global creative partner in Europe
MM+M Staff
September 16, 2021
2:00 pm

Shaheed Peera is the founder of the Creative Floor Healthcare Awards.

Healio adds sales integration VP
Healio adds sales integration VP
MM+M Staff
September 16, 2021
11:17 am

Rachel Wish counts seven years at WebMD among her professional experience.

Five things for health marketers to know: Thursday, September 16, 2021
Five things for health marketers to know: Thursday, September 16, 2021
Lecia Bushak
September 16, 2021
5:00 am

FDA maintains neutrality on booster shots as decision nears; Moderate Democrats vote against drug pricing proposal in House committee; FDA to review experimental ALS treatment from Amylyx.

Sweating the details
Sweating the details
Lecia Bushak
September 15, 2021
5:48 pm

Even as companies speak out in favor of President Biden’s vaccine mandate, they remain unclear on how it will be implemented.

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