News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Fate Therapeutics adds chief commercial officer
Fate Therapeutics adds chief commercial officer
Marc Iskowitz
July 1, 2022
11:24 am

Brian Powl has been charged with helping the company prepare for the launch of its cell product franchises in hematologic malignancies and solid tumors.

Accord taps Eversana for Camcevi support
Accord taps Eversana for Camcevi support
Mackenzie Allen
July 1, 2022
11:14 am

The drug was approved by the FDA last year to treat advanced prostate cancer.

Buckle up: Even more wage inflation is coming for agencies
Buckle up: Even more wage inflation is coming for agencies
Chris Daniels
July 1, 2022
10:07 am

Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.

Kyruus hires first president
Kyruus hires first president
Marc Iskowitz
July 1, 2022
9:41 am

Paul Merrild will start at the digital care navigation company in early July.

More attention for ‘Vax That Thang Up,’ not all of it positive
More attention for ‘Vax That Thang Up,’ not all of it positive
Marc Iskowitz
July 1, 2022
9:28 am

The award-winning rap reprise should be a lesson for all creatives ‘in how you lean into stereotypes,’ warns one senior Black creative.

Five things for pharma marketers to know: Friday, July 1, 2022, Sponsored by GoodRx
Five things for pharma marketers to know: Friday, July 1, 2022, Sponsored by GoodRx
Mackenzie Allen
July 1, 2022
5:00 am

Walgreens reports declining demand for COVID tests and vaccines; FDA places hold on testing of Sanofi MS drug; Kentucky and Florida judges block near-total abortion bans.

Documents reveal McKinsey’s role in fueling opioid crisis extended beyond Purdue
Documents reveal McKinsey’s role in fueling opioid crisis extended beyond Purdue
Lecia Bushak
June 30, 2022
2:38 pm

The just-revealed documents show the breadth of the consulting firm’s work with Endo Pharmaceuticals, Johnson & Johnson and Mallinckrodt on opioid marketing over the course of 15 years.

Merck studio to invest in “digital science” startups
Merck studio to invest in “digital science” startups
Marc Iskowitz
June 30, 2022
1:36 pm

The drugmaker’s studio is envisioned as an on-ramp for orgs developing new approaches to drug discovery, development.

Pulling at the threads of HCP marketing in an age of data privacy
Pulling at the threads of HCP marketing in an age of data privacy
MM+M Staff
June 30, 2022
12:31 pm

Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.

HHS moves to maintain access for medication abortion
HHS moves to maintain access for medication abortion
Lecia Bushak
June 30, 2022
11:54 am

Agency Secretary Xavier Becerra characterized increasing access as “a national imperative.”

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