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News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Google’s Verily hires former deputy FDA commissioner
Google’s Verily hires former deputy FDA commissioner
Lecia Bushak
June 11, 2021
1:00 pm

Amy Abernethy joins Google’s life sciences company.

Greater Than One Group adds SVP
Greater Than One Group adds SVP
Larry Dobrow
June 11, 2021
9:00 am

Chris Mycek joins in a strategy and growth role.

Five things for health marketers to know: Friday, June 11, 2021
Five things for health marketers to know: Friday, June 11, 2021
Lecia Bushak
June 11, 2021
5:00 am

Biogen’s Aduhelm may cost Medicare billions of dollars a year; Macron announces support for vaccine patent waiver; BMS’s Breyanzi shows promise in Phase III trial.

Ad of the week: CDC’s ‘Bums and the Bees’
Ad of the week: CDC’s ‘Bums and the Bees’
Mariah Cooper
June 10, 2021
1:04 pm

The PSA, created by Ogilvy DC, puts a spin on the “birds and the bees” talk to raise awareness for colorectal cancer.

Carisma Therapeutics appoints CFO
Carisma Therapeutics appoints CFO
Larry Dobrow
June 10, 2021
1:00 pm

Biotech veteran Richard Morris joins the company from Passage Bio.

MM+M Podcast with Verywell
MM+M Podcast with Verywell
MM+M Staff
June 10, 2021
11:18 am

As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy.

Aspiring to broader reach, U.K.’s Lucid Group buys DiD Agency
Aspiring to broader reach, U.K.’s Lucid Group buys DiD Agency
Marc Iskowitz
June 10, 2021
9:49 am

DiD beefs up the Group’s scientific storytelling, media buying and data analytics, as well as its U.S. presence.

McCann Health promotes Silver to lead NY office
McCann Health promotes Silver to lead NY office
Larry Dobrow
June 10, 2021
9:00 am

The former NY general manager will be charged with managing the firm’s recent growth spurt as well as its return to the “new normal.”

Hospitals and health systems can thrive in the “no normal”
Hospitals and health systems can thrive in the “no normal”
Lynne Field, Strategy Director, FutureBrand
Chris Bevolo, EVP, Systems Practice Lead at ReviveHealth
June 10, 2021
9:00 am

Everyone has been waiting for the “new normal” to begin. But, for hospitals and health systems, huge opportunities to define their unique role in the ecosystem have emerged. The time to act is now—in the “no normal.”

Golin hires Cori McKeever as global president of healthcare
Golin hires Cori McKeever as global president of healthcare
Aleda Stam
June 10, 2021
5:01 am

McKeever will continue growth for both Golin and Virgo Health brands.

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