Khloe Kardashian opens up about migraine in Nurtec ODT campaign
The partnership with Khloe Kardashian led to Nurtec ODT’s highest web traffic to date.
News
Five things for pharma marketers to know: Friday, August 7, 2020
President Trump orders government to buy drugs from U.S. factories; Health insurers report high earnings during pandemic; AbbVie settles Humira lawsuit for $24 million.
The Escalator: Intouch names Susan Perlbachs chief creative officer
Plus people moves at Melinta Therapeutics and Aslan Pharmaceuticals.
6 campaigns that effectively tell a visual story
Joshua McCasland is cofounder and content director at Splice Agency.
Five things for pharma marketers to know: Thursday, August 6, 2020
Teladoc buys Livongo for $18.5b; U.S. has worst COVID-19 outbreak globally; Coronavirus testing decreases.
Coronavirus Briefing: Support for mask mandates, the pandemic versus the U.S. and flourishing misinformation
This week’s Haymarket Media Coronavirus Briefing is 1,131 words and will take you six minutes to read.
Pandemic or no, pharma needs to push drug pricing dialogue
Although the world is still months away from a COVID-19 vaccine, it’s imperative that pharma companies have the conversation right now about the cost of innoculation.
Five things for pharma marketers to know: Wednesday, August 5, 2020
Attorneys general calls on government to lower price of remdesivir; FDA finalizing CBD guidelines; Apple and UCLA begin depression and anxiety study.
GSK partnered with Pandora to integrate music and movement into arthritis treatment campaign
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
HR, diversity leader Melissa Boone joins Haymarket Media board
Boone will advise Haymarket’s executives and HR leaders on the company’s diversity, equity and inclusion agenda.
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