News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Skyrizi notches top pharma, Rx brand spot for Q3 2024
Skyrizi notches top pharma, Rx brand spot for Q3 2024
Jack O'Brien
October 7, 2024
3:57 pm

Skyrizi had an estimated national TV ad spend of $93.7 million — the highest amount of any brand in the top 10 during this period.

Eversana expands European footprint by opening Berlin office
Eversana expands European footprint by opening Berlin office
Lecia Bushak
October 7, 2024
3:04 pm

Eversana said the move was meant to bolster its European operations, noting that Germany is the fourth-largest pharma market in the world.

How a VML creative director’s personal mastectomy experience inspired Ford’s SupportBelt
How a VML creative director’s personal mastectomy experience inspired Ford’s SupportBelt
Julia Walker
October 7, 2024
2:33 pm

Lynn Simoncini and executive creative director Susan Mersch sat down for a Q&A with PRWeek about the product and campaign around it.

Even political rivals agree that medical debt is an urgent issue
Even political rivals agree that medical debt is an urgent issue
Noam N. Levey, KFF Health News
October 7, 2024
2:05 pm

Democrats and Republicans in statehouses around the country have been quietly working together to tackle the nation’s medical debt crisis.

WWF and Uncommon highlight how nature can improve mental health
WWF and Uncommon highlight how nature can improve mental health
Charlotte Rawlings
October 7, 2024
1:08 pm

‘A prescription for nature’ features This Morning’s Dr Sara Kayat.

Inside Ryan Reynolds’ heartfelt Parkinson’s campaign
Inside Ryan Reynolds’ heartfelt Parkinson’s campaign
John Newton
October 7, 2024
1:02 pm

Ryan Reynolds and his mother open up about their experiences with Parkinson’s hallucinations in Acadia Pharmaceuticals’ More to Parkinson’s campaign.

Activist investor takes $1B stake in Pfizer, aims to turn around company 
Activist investor takes $1B stake in Pfizer, aims to turn around company 
Jack O'Brien
October 7, 2024
12:55 pm

Citing people familiar with the matter, The Journal reported that Starboard approached former Pfizer CEO Ian Read and CFO Frank D’Amelio to assist in its plans.

FDA’s promised rules on pulse oximeters unlikely to end decades of racial bias
FDA’s promised rules on pulse oximeters unlikely to end decades of racial bias
Arthur Allen, KFF Health News
October 7, 2024
9:39 am

State attorneys general and U.S. senators have pressed the FDA to take steps to eliminate pulse oximetry’s racial bias, which has caused delays in treatment and worse health outcomes.

Five things for pharma marketers to know for Monday morning
Five things for pharma marketers to know for Monday morning
Lecia Bushak
October 7, 2024
4:00 am

WHO authorizes Abbott Laboratories’ mpox diagnostic test; FDA approves Exact Sciences’ stool-based colon cancer screening test; Sanofi to sell rare autoimmune disease drug, Enjaymo, to Recordati.

Real Chemistry strikes partnership with Corval, aiming to tackle biggest challenges in pharma commercialization
Real Chemistry strikes partnership with Corval, aiming to tackle biggest challenges in pharma commercialization
Lecia Bushak
October 4, 2024
3:03 pm

The partnership will combine Real Chemistry’s consultative and strategic expertise with Corval’s commercialization planning platform.

  • From Our Partners