News

How Did I Get Here?

A self-professed ‘science geek,’ Jennifer Gottlieb has spent her entire career as a healthcare marketer, the last 15 years of which she has led Real Chemistry through huge growth and a recent rebranding.

Why your multi-channel marketing mix should include EHR point-of-care marketing

How can biopharma companies and their marketing partners effectively reach HCPs with their approved brand awareness messaging without going into provider offices? The answer: through their EHRs.

6 campaigns that educate and inspire

Five things for health marketers to know: Friday, July 30, 2021

Biden administration to ask federal workers for proof of vaccination; CDC: 70% of U.S. counties should return to masking; Eli Lilly set to acquire Kumquat’s immuno-oncology franchise.

Leadership changes lead to attrition at the top of Ogilvy Health

Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.

Democrats to tackle health misinformation on social media platforms

A new bill, introduced by Sen. Klobuchar, proposes removing liability protections from platforms that spread inaccurate health information.

Comedy just may be the answer to healthcare’s “social problem”

A dramatic increase in social media coupled with a rise in humor as a means of expression opens the door for healthcare brands to engage.

Five things for health marketers to know: Thursday, July 29, 2021

Biden administration reverses Trump policy limiting penalties for nursing home safety violations; NYC to provide $100 incentive for vaccination; FDA halts trial for Oncopeptides’ Pepaxto.

ZS elevates Khedkar to CEO role

The company vet becomes the third CEO in the consultancy’s nearly four-decade history.

Patients underwhelmed by experience around elective procedures

A study from LaneTerralever and Convince & Convert suggests a need for more information, better expectation management.