News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Syneos Health: These are the 5 top health trends to look out for 2023
Syneos Health: These are the 5 top health trends to look out for 2023
Lecia Bushak
December 2, 2022
3:25 pm

Syneos Health identified several trends that will emerge in 2023, including a focus on improving retention in healthcare.

Horizon Therapeutics is up for grabs; Sanofi and Amgen are ready to use cash for bids.
Horizon Therapeutics is up for grabs; Sanofi and Amgen are ready to use cash for bids.
Jack O'Brien
December 2, 2022
2:36 pm

Horizon benefits from an illustrious reputation in the industry, especially among patients.

HHS calls on U.S. men’s soccer squad to give COVID boosters a leg up
HHS calls on U.S. men’s soccer squad to give COVID boosters a leg up
Marc Iskowitz
December 2, 2022
12:33 pm

Walker Zimmerman, a defender on the national team, plays the front man in a new PSA encouraging people to get the updated COVID shot.

Apple showcases creativity and leadership of people with disabilities
Apple showcases creativity and leadership of people with disabilities
Gurjit Degun
December 2, 2022
11:50 am

The work has been created by Apple’s in-house team.

U.K. regulator chided Pfizer CEO for ‘misleading’ COVID comments
U.K. regulator chided Pfizer CEO for ‘misleading’ COVID comments
Marc Iskowitz
December 2, 2022
10:07 am

The reprimand from the UK’s pharma marketing watchdog came in response to a complaint about vaccine-related remarks that Dr. Albert Bourla made during an interview with the BBC.

Five things for pharma marketers to know: Friday, December 2, 2022
Five things for pharma marketers to know: Friday, December 2, 2022
Jack O'Brien
December 2, 2022
5:30 am

Elon Musk says Neuralink aims to implant chips in humans within six months; U.S. sees surge in respiratory viruses for children under five; Pfizer invests more than $1.2 billion in Ireland.

Poll: Nearly half of physicians say they don’t know enough about PrEP to discuss with patients
Poll: Nearly half of physicians say they don’t know enough about PrEP to discuss with patients
Jack O'Brien
December 1, 2022
4:25 pm

Physicians pointed out that cost is often a key consideration when discussing PrEP.

HH&Y partners with Evermed to expand HCP content solutions
HH&Y partners with Evermed to expand HCP content solutions
Jack O'Brien
December 1, 2022
3:02 pm

The 2022 MM+M Agency 100 honoree will also seek to integrate this content into a platform where doctors and other HCPs can access the material and personalize it.

Lecanemab impresses, despite overhang from safety, coverage questions
Lecanemab impresses, despite overhang from safety, coverage questions
Marc Iskowitz
December 1, 2022
1:52 pm

Data appear supportive of the Biogen/Eisai Alzheimer’s med. Whether it may have played a role in two recent patient deaths will continue to be debated.

WPP goes ‘Beyond the Rainbow’ to better understand queer audiences
WPP goes ‘Beyond the Rainbow’ to better understand queer audiences
Nikita Mishra
December 1, 2022
1:35 pm

Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.

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