News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

FDA adcomm recommends Alzheimer’s drug Leqembi for full approval
FDA adcomm recommends Alzheimer’s drug Leqembi for full approval
Jack O'Brien
June 9, 2023
4:26 pm

Looking forward, the FDA’s Prescription Drug User Fee Act date for Leqembi is July 6.

Dental therapists help patients in need of care avoid the brush-off
Dental therapists help patients in need of care avoid the brush-off
Christina Saint Louis, KFF Health News
June 9, 2023
11:00 am

Dental therapists are licensed providers who offer basic care traditionally provided by dentists, including fillings and simple tooth extractions.

Crosby lands $1.9M contract to promote Telehealth.HHS.gov
Crosby lands $1.9M contract to promote Telehealth.HHS.gov
Jack O'Brien
June 9, 2023
10:40 am

As part of this renewed effort, Crosby will establish an integrated marketing campaign to boost engagement, awareness and visits to Telehealth.HHS.gov.

Herceptin shows biosimilar markets can work. To what extent is the question.
Herceptin shows biosimilar markets can work. To what extent is the question.
Marc Iskowitz
June 9, 2023
10:11 am

Copycat versions of branded cancer drug Herceptin led to lower biologic prices, yet the real test for biosimilars lies ahead.

Five things for pharma marketers to know: Friday, June 9, 2023
Five things for pharma marketers to know: Friday, June 9, 2023
Jack O'Brien
June 9, 2023
5:00 am

Upstream Bio raises another $200 million to get through Phase II studies; Samsung Biologics signs $411 million deal with Pfizer to manufacture the drugmaker’s biosimilars portfolio; Pope Francis is in “good general condition” following a three-hour abdominal surgery.

Merck fires opening legal salvo in Medicare drug pricing negotiations
Merck fires opening legal salvo in Medicare drug pricing negotiations
Lecia Bushak
June 8, 2023
4:45 pm

The company is suing the federal government over drug pricing regulation included in the Inflation Reduction Act, arguing that the provision is “tantamount to extortion.”

Massage therapists ease the pain of hospice patients — but aren’t easy to find
Massage therapists ease the pain of hospice patients — but aren’t easy to find
Kate Ruder, KFF Health News
June 8, 2023
3:00 pm

Massage therapists who specialize in working with people who are dying or have an advanced form of cancer or other illness, are rare.

Health risks of wildfire smoke in NYC: Expert advice on protecting yourself
Health risks of wildfire smoke in NYC: Expert advice on protecting yourself
Jack O'Brien
June 8, 2023
2:56 pm

Since Tuesday, New York City has been dealing with deteriorating air quality due to the wildfire smoke blowing in from Canada.

How the mixed messaging of vaccine skeptics sows seeds of doubt
How the mixed messaging of vaccine skeptics sows seeds of doubt
Darius Tahir, KFF Health News
June 8, 2023
2:15 pm

Some Republican members, who have been investigating for months various pandemic-related matters, are keen to say they’re supportive of vaccines — just not many of the policies surrounding COVID vaccines.

Patients value access to care, but feel let down: survey
Patients value access to care, but feel let down: survey
Lecia Bushak
June 8, 2023
12:12 pm

The EY Global Consumer Health Survey polled patients on issues like ease of using healthcare services and access to care.

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