News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

Spectrum Science acquires U.K. comms shop
Spectrum Science acquires U.K. comms shop
Jack O'Brien
August 11, 2022
6:00 am

Spectrum and Aurora Healthcare Communications will operate under the Global Health Marketing & Communications banner.

Five things for pharma marketers to know: Thursday, August 11, 2022
Five things for pharma marketers to know: Thursday, August 11, 2022
Mackenzie Allen
August 11, 2022
5:00 am

Court finds Walgreens liable for opioids in San Francisco; London children to be offered a polio booster; FDA will allow children to be vaccinated for monkeypox.

Abbott, WeightWatchers partner on diabetes program
Abbott, WeightWatchers partner on diabetes program
Jack O'Brien
August 10, 2022
3:32 pm

The initiative integrates WeightWatchers’ diabetes-specific weight management program with Abbott’s continuous glucose monitoring products.

Endo, under siege from opioid lawsuits, says bankruptcy filing ‘imminent’
Endo, under siege from opioid lawsuits, says bankruptcy filing ‘imminent’
Marc Iskowitz
August 10, 2022
1:33 pm

The drugmaker does not have an agreement in place to deal with the vast majority of opioid lawsuits it is facing.

DeepIntent names first COO
DeepIntent names first COO
Jack O'Brien
August 10, 2022
11:00 am

Chaturvedi joins the company following a stint at WarnerMedia.

How not to talk to kids about vaping, via the Ad Council and American Lung Association
How not to talk to kids about vaping, via the Ad Council and American Lung Association
Eric Berger
August 10, 2022
10:02 am

The #DoTheVapeTalk campaign comes amidst reports that the number of high-school students who vape has recently declined.

The health data ‘dream state’
The health data ‘dream state’
MM+M Staff
August 10, 2022
9:45 am

How condition-specific audience segments can lift your brand beyond traditional targeting.

Five things for pharma marketers to know: Wednesday, August 10, 2022
Five things for pharma marketers to know: Wednesday, August 10, 2022
Mackenzie Allen
August 10, 2022
5:00 am

Senate to vote again on insulin price cap; Texas challenges coverage for preventive care; FDA okays intradermal injection of monkeypox vax.

More ‘games’ in store? Drugmakers ponder response to Medicare price controls
More ‘games’ in store? Drugmakers ponder response to Medicare price controls
Marc Iskowitz
August 9, 2022
4:06 pm

Potential countermeasures could range from higher launch prices to authorized generics.

Nicorette, Berklee collaborate on music therapy for smokers
Nicorette, Berklee collaborate on music therapy for smokers
Mackenzie Allen
August 9, 2022
3:42 pm

SmokeLess Break Beats is engineered to mimic the brain response smokers experience during a cigarette break.

  • From Our Partners