News

The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.

How can pharma boost lung-cancer screening rates? Awareness is just the first step
How can pharma boost lung-cancer screening rates? Awareness is just the first step
Phreesia
May 23, 2022
4:57 pm

High-risk patients don’t know about screening options, survey shows — and many of those who do aren’t using them.

How marketers can navigate changing consumer expectations for healthcare
How marketers can navigate changing consumer expectations for healthcare
Jack O'Brien
May 23, 2022
3:13 pm

Data-driven strategies that focus on patient needs will provide pharma companies with more opportunity to reach increasingly elusive consumers.

Scan-tastic: The American Lung Association animates for new effort
Scan-tastic: The American Lung Association animates for new effort
John Newton
May 23, 2022
2:52 pm

The latest installment in the organization’s ‘Saved by the Scan’ campaign uses animation to reach current and former smokers.

WeWork US members get month of free therapy through BetterHelp
WeWork US members get month of free therapy through BetterHelp
Ewan Larkin
May 23, 2022
1:29 pm

The initiative launches amid Mental Health Awareness month.

Pfizer-BioNTech’s three-dose COVID vaccine effective in kids under 5
Pfizer-BioNTech’s three-dose COVID vaccine effective in kids under 5
Jack O'Brien
May 23, 2022
9:50 am

The companies are preparing to submit the appropriate documents to the Food and Drug Administration and the European Medical Authority for emergency use authorizations later this week.

Spanish language mental health services on the decline
Spanish language mental health services on the decline
Lecia Bushak
May 23, 2022
9:33 am

A recent study found that between 2014 and 2019, mental health services provided in Spanish to Latino communities dropped by 18%.

Five things for pharma marketers to know: Monday, May 23, 2022
Five things for pharma marketers to know: Monday, May 23, 2022
Lecia Bushak
May 23, 2022
5:00 am

WHO calls emergency meeting to discuss growing Monkeypox outbreak; Telehealth abortion groups seek to bolster privacy defenses; Bayer pulls out of $670 million CAR-T partnership with Atara following patient death.

FDA greenlights Dupixent for eosinophilic esophagitis treatment
FDA greenlights Dupixent for eosinophilic esophagitis treatment
Jack O'Brien
May 20, 2022
4:05 pm

Dupixent has been a boon for the bottom lines of both Regeneron and Sanofi.

How the world’s first virtual influencer with Down syndrome was created
How the world’s first virtual influencer with Down syndrome was created
Matthew Keegan
May 20, 2022
2:00 pm

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

Rite Aid, Bartell Drugs have COVID boosters available for kids between 5 and 11
Rite Aid, Bartell Drugs have COVID boosters available for kids between 5 and 11
Jack O'Brien
May 20, 2022
1:28 pm

The announcement came after the Centers for Disease Control and Prevention’s advisory committee voted to approve COVID vaccine boosters for kids in that age range.

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