Announced at unBoxed 2024, an annual event hosted by Amazon Ads, the features aim to optimise media investments and drive campaign performance.
As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.
Using confidential computing technology, advertisers can now ensure complete data security and privacy.
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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