Partner Content

Health musings and predictions as we close out 2021
Health musings and predictions as we close out 2021
MM+M Staff
December 20, 2021
11:24 am

Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year.

Are more vaccine options the answer for a pandemic-weary public?
Are more vaccine options the answer for a pandemic-weary public?
Mital Pandya, MPH, Ph.D.
December 16, 2021
11:11 am

For the vaccine hesitant who are still contemplating their first, second or booster doses — or are reluctant to vaccinate their children — perhaps more options would help spur them beyond their hesitations.

Using data signals to understand patient needs
Using data signals to understand patient needs
MM+M Staff
December 15, 2021
10:04 am

Patients’ needs extend beyond their condition — there are multidimensional people behind each diagnosis searching for answers about their interests, hobbies, emotions, lifestyle choices, and more. Now, more than ever, it’s important to find ways to understand consumers as a whole. We can better reach them — and support them — when we do.

COVID life and trust in 2022
COVID life and trust in 2022
Jane Sarasohn-Kahn, Health Populi blog and THINK-Health Member, Real Chemistry Advisory Board
December 14, 2021
2:25 pm

As we approach Year 3 living with COVID-19, we are getting used to the feeling that pandemics do not die…they might just eventually fade away.

The evolution of marketing to parents: Improving representation
The evolution of marketing to parents: Improving representation
Verywell
December 13, 2021
10:30 am

Today’s American family isn’t one-size-fits-all; neither should media strategies. Creating a more representative experience can result in positive consumer sentiment and encourage long-term loyalty, especially among non-traditionally represented parents.

Reach the prescribers you actually want to reach – not just a random group of providers – in the EHR they use every day
Reach the prescribers you actually want to reach – not just a random group of providers – in the EHR they use every day
Veradigm
December 13, 2021
8:00 am

Don’t rely upon vague assurances about reaching providers of interest. Hit the mark the first time, every time via a unique point-of-care communication channel used by tens of thousands of providers daily – Veradigm TouchPoint Media.

MM+M Places to Be 2021
MM+M Places to Be 2021
MM+M Staff
December 6, 2021
5:02 am

Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.

Spectrum Science: Evolving marketing communications following COVID-19
Spectrum Science: Evolving marketing communications following COVID-19
Spectrum Science
November 29, 2021
3:30 pm

The agency’s biopharma, biotech, health tech and consumer science experts weigh in on how the public’s heightened awareness of science affects stakeholders across the entire healthcare continuum.

The power of purpose
The power of purpose
Kristen Kantak
November 29, 2021
1:00 pm

How Biolumina’s focus on oncology connects the personal with scientific progress.

The emergence of Evolution Health Group
The emergence of Evolution Health Group
MM+M Staff
November 22, 2021
12:00 pm

Larry Dobrow discusses the evolution of EHG over the past few years with Dr. Leo Francis, COO of EHG, and how his role will focus on creating transformative changes for both employees and clients.

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