Partner Content

The future is Boundless
The future is Boundless
Kerry Hilton, CEO and founder, Boundless Life Sciences Group
February 8, 2023
10:42 am

The rules of the past no longer apply after the seismic events of the past three years. To reflect that, HCB Health has become Boundless Life Sciences Group.

When educating providers to improve patient outcomes, brand experiences must be exceptional
When educating providers to improve patient outcomes, brand experiences must be exceptional
Greg Field, head of platform, Lasso; and Frank Lin, VP and GM, IQVIA Digital Enablement Center of Excellence
February 7, 2023
9:19 am

Now is the time for healthcare brands to achieve true digital transformation.

The inclusive quotient: Creating inclusive experiences for customers and brands
The inclusive quotient: Creating inclusive experiences for customers and brands
IPG Health
February 6, 2023
10:00 am

IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro discuss how it all starts at the foundational strategy phase — with the very first creative brief.

A new measure of success in 2023: Leveraging audience as currency
A new measure of success in 2023: Leveraging audience as currency
Kurt Robinson, senior vice president, Swoop
January 31, 2023
10:00 am

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

Getting back to what matters at the Unagency
Getting back to what matters at the Unagency
Triple Threat Communications
January 24, 2023
10:00 am

How a different kind of ad agency prioritizes relationships.

Moving beyond patient engagement, toward patient empowerment
Moving beyond patient engagement, toward patient empowerment
Brent Stutz, SVP/GM, Outcomes
January 10, 2023
10:00 am

From patient engagement to patient empowerment, Outcomes is moving upstream to give patients control of their prescriptions.

Shining a light on health equity
Shining a light on health equity
Melissa Fleming
December 29, 2022
11:45 am

Campaigns focused on diversity in clinical trials and addressing implicit bias.

Clinical trials and tech: Innovation starts with inclusion
Clinical trials and tech: Innovation starts with inclusion
IPG Health
December 29, 2022
11:40 am

How can technology facilitate inclusion and diversity in clinical trials?

The truths behind disparities in clinical trials
The truths behind disparities in clinical trials
IPG Health
December 29, 2022
11:30 am

Why are people of color being denied innovative cancer therapies?

Advancing health equity
Advancing health equity
Ernst & Young
December 19, 2022
1:58 pm

Opportunities for pharma to address disparities in healthcare.

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