Leaders in the biopharma and healthcare industries came together in Washington, D.C. in May for Flipping the Script, an intimate roundtable event produced by MM&M with our sponsor AbelsonTaylor.
An unexpected tool is helping doctors diagnose and treat patients, and empowering pharma to drive engagement.
MM&M caught up with the cross-discipline Syneos Health Value & Access team at the company’s New York office for a discussion on the issues impacting product pricing and commercialization.
The trend toward consolidation means there are fewer opportunities for pharma brands to tell their story and demonstrate their product’s value. GSW’s Adrian Garcia and Wayne Fassett discuss how to navigate the changing managed market landscape with MM&M’s Kara Giannecchini.
Jason Kahner, president of Grey Group’s health and wellness practice, describes to MM&M’s Steve Madden the agency’s approach: cross-pollinating talent from across Grey’s global network to create “famously effective” campaigns and experiences.
Dennis Urbaniak and Robert Wainwright from Havas Health & You discuss building meaningful experiences for clients and patients with MM&M editor-in-chief Steve Madden.
VR and AR are game-changers for driving engagement between pharma brand sales reps and HCPs, and HCPs and their patients. Tune in as Tipping Point Media’s Will Garner discusses new advancements: VR escape rooms, AR “leave-behinds” and the company’s proprietary real-time tracking system.
The role of data, decisioning and health services in the drive for meaningful engagement.
Email remains king for reaching healthcare professionals. However, where those emails get read, as well as growing acceptance for programmatic outreach, means that healthcare marketers need to upgrade digital content and outreach now to increase awareness and engagement.
Can applying cognitive science to marketing messaging change medical decision-making? Brian Dunn, Concentric’s Chief Behavioral Officer, explains how the discipline is integrated into campaigns to improve outcomes.
Please login or register first to view this content.
