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The pitfalls of data-driven planning
The pitfalls of data-driven planning
MM+M Staff
September 16, 2021
2:44 pm

As many marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.

MM+M Podcast with Ashfield Health
MM+M Podcast with Ashfield Health
MM+M Staff
September 15, 2021
1:00 pm

When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.

How to target your marketing messages in a post-cookie world
How to target your marketing messages in a post-cookie world
Cheryl Reifsnyder, PhD
September 15, 2021
10:00 am

By late 2023, third-party cookies won’t work in most browsers. Electronic health record point-of-care digital marketing gives you an alternative way to target approved messaging to your desired audience.

The MM+M Podcast with Pleio
The MM+M Podcast with Pleio
MM+M Staff
September 14, 2021
12:00 pm

Pleio is the leader in human-centered patient support. By building rapport in a collaborative environment, using artfully scripted patient-focused conversations supported by digital outreach — patients feel motivated and empowered — leading to positive health choices.

How data informs the lifecycle of healthcare marketing
How data informs the lifecycle of healthcare marketing
Jason Scheller
August 26, 2021
10:00 am

Healthcare marketers can leverage AI and machine learning to overcome data-privacy concerns while forming deeper relationships with HCPs.

Game Changed: A New Era of Engaging Health Consumers
Game Changed: A New Era of Engaging Health Consumers
Jamie Dowd, North America Health Leader, Weber Shandwick
Cori McKeever, Global President of Healthcare, Golin
August 12, 2021
9:00 am

In a world where health literacy is up and verifiable information is a matter of life or death, marketers need to be agile and quickly and strategically shift their strategies.

Diverse viewpoints, cultural backgrounds and skill sets must drive our industry’s innovations
Diverse viewpoints, cultural backgrounds and skill sets must drive our industry’s innovations
Sanjiv Mody, CEO and founder, Pixacore
August 3, 2021
11:34 am

The recent societal demand for change inspired by Black Lives Matter should be a stirring reminder of how just enough attention to diversity is inadequate.

Why your multi-channel marketing mix should include EHR point-of-care marketing
Why your multi-channel marketing mix should include EHR point-of-care marketing
Amanda Cohen, MPH
July 30, 2021
9:56 am

How can biopharma companies and their marketing partners effectively reach HCPs with their approved brand awareness messaging without going into provider offices? The answer: through their EHRs.

Comedy just may be the answer to healthcare’s “social problem”
Comedy just may be the answer to healthcare’s “social problem”
Mike Rosich, General Manager, dna Communications
Holly Eardley, Senior Strategist, THAT LOT
July 29, 2021
9:00 am

A dramatic increase in social media coupled with a rise in humor as a means of expression opens the door for healthcare brands to engage.

Self-Health and Self-Help: At-home diagnostics are the future of healthcare and marketers need to treat it as such
Self-Health and Self-Help: At-home diagnostics are the future of healthcare and marketers need to treat it as such
Ankit Vahia, Ph.D., executive strategy director, health and wellness, Grey Group
July 22, 2021
5:00 am

The rise of the home care and testing market has had an irreversible impact on healthcare as a whole.

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