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Diverse viewpoints, cultural backgrounds and skill sets must drive our industry’s innovations
Diverse viewpoints, cultural backgrounds and skill sets must drive our industry’s innovations
Sanjiv Mody, CEO and founder, Pixacore
August 3, 2021
11:34 am

The recent societal demand for change inspired by Black Lives Matter should be a stirring reminder of how just enough attention to diversity is inadequate.

Why your multi-channel marketing mix should include EHR point-of-care marketing
Why your multi-channel marketing mix should include EHR point-of-care marketing
Amanda Cohen, MPH
July 30, 2021
9:56 am

How can biopharma companies and their marketing partners effectively reach HCPs with their approved brand awareness messaging without going into provider offices? The answer: through their EHRs.

Comedy just may be the answer to healthcare’s “social problem”
Comedy just may be the answer to healthcare’s “social problem”
Mike Rosich, General Manager, dna Communications
Holly Eardley, Senior Strategist, THAT LOT
July 29, 2021
9:00 am

A dramatic increase in social media coupled with a rise in humor as a means of expression opens the door for healthcare brands to engage.

Self-Health and Self-Help: At-home diagnostics are the future of healthcare and marketers need to treat it as such
Self-Health and Self-Help: At-home diagnostics are the future of healthcare and marketers need to treat it as such
Ankit Vahia, Ph.D., executive strategy director, health and wellness, Grey Group
July 22, 2021
5:00 am

The rise of the home care and testing market has had an irreversible impact on healthcare as a whole.

A killer instinct for healthcare: Spectrum Science gives talent free rein to push boundaries
A killer instinct for healthcare: Spectrum Science gives talent free rein to push boundaries
Spectrum Science
July 12, 2021
10:31 am

Answering MM+M’s call for an original movie poster representing their agency, the science-loving specialists at independent agency Spectrum Science embraced their killer instinct. We’re pulling back the [shower] curtain for a look into the process and people.

Addressing inequity: A reckoning for the healthcare industry
Addressing inequity: A reckoning for the healthcare industry
Pam Jenkins, Chair of Powell Tate
Amy Colton, North America President of Current Global
Jacelyn Seng, North America Healthcare for Current Global
July 8, 2021
9:55 am

Two huge cultural changes happened this past year, and the intersection between them spells both peril and opportunity for health brands.

MM+M Places to Be: Phreesia Life Sciences
MM+M Places to Be: Phreesia Life Sciences
MM+M Staff
July 1, 2021
3:36 pm

Find out more about Phreesia’s professional development opportunities, flexibility, work/life culture and more.

How can improved medication adherence promote value-based care?
How can improved medication adherence promote value-based care?
Veradigm
June 30, 2021
12:00 pm

High prescription drug prices and slower time-to-therapy can create barriers to medication adherence. Improving medication adherence by breaking down these barriers can drive value-based care.

MM+M Podcast with Triple Threat Communications
MM+M Podcast with Triple Threat Communications
MM+M Staff
June 29, 2021
10:00 am

Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it “The Unagency.” So what’s that about, how is it performing, and why might the big network agencies be a bit nervous?”

The future of health must be equitable
The future of health must be equitable
MM+M Staff
June 24, 2021
4:19 pm

Weber Shandwick’s Peter Matheson Gay and United Minds’ Tai Wingfield discuss the role organizations can play in driving progress to close health equity gaps.

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