Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and right time. But what do HCPs want and need now that will create an opportunity to receive your brand’s marketing message?
Cannes Lions is presenting LIONS Live, a curated digital experience for everyone, everywhere who believes in creative possibility.
How can the healthcare marketing emerge stronger from the COVID-19 pandemic? According to 2e CEO Ross Toohey, we can start by bucking entrenched perceptions about how business should be conducted and exploring new engagement tools and tactics.
On May 20, Hearst Magazines will share the learnings of its vanguard study, as part of its inaugural Health & Wellness Summit, a free, hour-long virtual event for marketing and advertising professionals looking to reach and engage today’s health consumer.
Marketers from W2O, CMI/Compas, 2e, Ogilvy Health and Ashfield Patient Solutions address the issue.
Podcasts have the potential to be the foundation of the new patient engagement model. Guidemark Health delves into two of the best in the business.
First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.
In a recent ZOOM interview with Dr. Robin Peace, a Family Medicine specialist from Lumberton, NC, we discussed the COVID19 pandemic and the impact it’s had on the way healthcare providers are managing their practices.
Pharmaceutical marketers have been late adopters of digital and social media. But overnight, the need to explore the best digital channels for reaching HCPs has become the new priority.
According to a study published in The Permanente Journal, medication non-adherence is one of the most prevalent problems among people with chronic illnesses and just one of the few “missed opportunities” that plague pharmaceutical companies.
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