Partner Content

The health data ‘dream state’
The health data ‘dream state’
MM+M Staff
August 10, 2022
9:45 am

How condition-specific audience segments can lift your brand beyond traditional targeting.

Live at Pharma USA: EMD Serono’s Dr. Maria Rivas, chief medical officer, on the power of patient-directed care
Live at Pharma USA: EMD Serono’s Dr. Maria Rivas, chief medical officer, on the power of patient-directed care
MM+M Staff
August 5, 2022
10:42 am

MM+M’s Stephen Madden sits down with Dr. Maria Rivas, chief medical officer and SVP global patient safety/medical affairs & evidence & value development at EMD Serono, to talk about the drugmaker’s “patient-directed” approach to drug development and more.

Live at Pharma USA: GSK’s Michael Petroutsas and ViiV’s Frank Spinelli on building trust with patients
Live at Pharma USA: GSK’s Michael Petroutsas and ViiV’s Frank Spinelli on building trust with patients
MM+M Staff
August 5, 2022
10:30 am

MM+M’s Stephen Madden sits down with Michael Petroutsas, SVP, US oncology business unit at GSK, and Frank Spinelli, medical director, patient affairs U.S. at ViiV Healthcare.

Live at Pharma USA: Organon CCO Wendy Lund on going exactly where ‘she’ is
Live at Pharma USA: Organon CCO Wendy Lund on going exactly where ‘she’ is
MM+M Staff
August 4, 2022
4:05 pm

MM+M’s Stephen Madden sits down with Wendy Lund, chief communications officer for Organon, to talk about how she elevated the focus of women and health to a business imperative and more.

Live at Pharma USA: Kite CEO Christi Shaw on why cell therapy is a team sport
Live at Pharma USA: Kite CEO Christi Shaw on why cell therapy is a team sport
MM+M Staff
August 4, 2022
3:53 pm

MM+M’s Stephen Madden sits down with Christi Shaw, CEO of Kite, a Gilead Company, on the floor of the Pharma USA conference to talk about how the biotech company utilized teamwork to navigate supply and more.

Mapping the identity experience in digital health communications
Mapping the identity experience in digital health communications
MM+M Staff
August 4, 2022
11:47 am

How IX offers greater nuance in engaging with audiences.

The state of DE&I: Moving the needle from commitment to progress
The state of DE&I: Moving the needle from commitment to progress
Melissa Fleming
August 3, 2022
1:00 pm

Employees and consumers alike expect companies to take meaningful steps toward creating a more equitable and inclusive future. As shown by the findings from MM+M’s 2022 Diversity Survey, conducted in partnership with IPG Health, progress has been made but we still have a long way to go in the healthcare industry.

How to keep digital pharma marketing relevant in the times of global crises
How to keep digital pharma marketing relevant in the times of global crises
MM+M Staff
July 28, 2022
11:33 am

Nataliya Andreychuk, CEO of Viseven, discusses digital marketing trends and more during her chat with Marc Iskowitz, editor-at-large, MM+M. 

Why marketers must make the switch to privacy-safe real-world data for targeting
Why marketers must make the switch to privacy-safe real-world data for targeting
Melissa Fleming
July 27, 2022
4:30 am

Developing more precise and brand-exclusive patient segments with higher audience quality.

How to create authentic connections with today’s chronic condition patients
How to create authentic connections with today’s chronic condition patients
MM+M Staff
July 13, 2022
11:00 am

MyHealthTeam’s cofounder and CEO, Eric Peacock, shares key learnings from a decade of growing more than 40 social networks for people facing chronic diseases.

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