Partner Content

Supercharging HCP messaging using Data
Supercharging HCP messaging using Data
Doceree
June 8, 2023
10:00 am

Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP’s preferences and content requirements.

A new measure of success in 2023: Leveraging audience as currency
A new measure of success in 2023: Leveraging audience as currency
Kurt Robinson, senior vice president, Swoop
June 6, 2023
8:00 am

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

How marketers can personalize the patient care experience
How marketers can personalize the patient care experience
Viant
June 5, 2023
12:00 pm

Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.

Video: Gaining access and delivering pull-through in IDNs and key accounts
Video: Gaining access and delivering pull-through in IDNs and key accounts
GSW
May 31, 2023
12:00 pm

Keys to tailoring interactions for more effective, efficient engagement.

Podcast: Gaining access and delivering pull-through in IDNs and key accounts
Podcast: Gaining access and delivering pull-through in IDNs and key accounts
GSW
May 31, 2023
12:00 pm

Keys to tailoring interactions for more effective, efficient engagement.

Disruptive breakthrough in medication adherence: How Timely works
Disruptive breakthrough in medication adherence: How Timely works
DrFirst
May 23, 2023
10:00 am

Currently reaching over 50 million patients and 220,000 providers, Timely’s collective reach continues to grow rapidly.

DTC Dialogues: Paul Theisen, CEO, Populus Media
DTC Dialogues: Paul Theisen, CEO, Populus Media
Populus Media
May 18, 2023
2:00 pm

MM+M’s Stephen Madden speaks with Paul Theisen, CEO, Populus Media, about how the pandemic provided the “mother of all use cases” for point-of-care media in telehealth and more.

Insight unlocks a new world of content in the human journey
Insight unlocks a new world of content in the human journey
Verywell
May 15, 2023
10:00 am

Relevancy, trust, ease and empathy are critical content traits when engaging individuals managing a condition.

Future-proofing your ad strategy with CTV
Future-proofing your ad strategy with CTV
Samsung Ads
May 9, 2023
10:00 am

If you’re only leveraging CTV for incremental reach against linear TV, it might be time to rethink your streaming strategy.

Leading company-wide omnichannel evolution from the brand and becoming a change champion
Leading company-wide omnichannel evolution from the brand and becoming a change champion
Klick Health
April 27, 2023
10:00 am

How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers?

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