Partner Content

Why data-driven linear is the last piece of the marketing puzzle

Kurt Robinson, senior vice president, Swoop

September 27, 2022

9:30 am

Reduce waste, optimize media and achieve cross-channel attribution by unifying television.

Fifth CIIE to bring strong Chinese market to global pharmaceutical enterprises

CIIE - China International Import Expo

September 26, 2022

10:00 am

The Medical Equipment and Healthcare Products exhibition area at the CIIE has become an important platform for global pharmaceutical enterprises to explore the Chinese market and share development opportunities in China.

Video: Why privacy changes demand a better approach to targeting: Real world data

MM+M Staff

September 21, 2022

1:30 pm

Building custom audience segments can help marketers better reach consumers.

An all-in agency approach to challenging the status quo in oncology marketing

GENICOS, powered by Syneos Health

September 14, 2022

2:47 pm

Differentiating science, technology, and brand innovation has never been more important across complex and crowded specialty markets.

Data strategy for achieving a patient-centric future

Chris Beggs, senior director of data strategy and privacy, IQVIA

September 12, 2022

10:30 am

IQVIA lays out three key pillars and five critical success factors.

Google won’t go cookieless until 2024 — here’s why that doesn’t affect marketers who use real world data

Katie Carr, senior vice president, Swoop

September 8, 2022

11:22 am

Having originally slated the launch for this year and then pushing to 2023, the latest announcement gives the tech giant more time to address user, advertiser and publisher needs.

Data analytics 2022 — moving from castles to community

Susan Abedi and Brian Poltonavage, 81qd

September 1, 2022

10:30 am

Three principles define how to build bridges that enable commercial and medical action, personalize engagement and improve patients’ outcomes.

Data are no longer off-the-rack assets: They’re haute couture, a podcast presented by Pixacore

Rico Cipriaso

August 30, 2022

10:44 am

Creating a path forward through creative and strategic data-based decisions.

Building a talent pool of the future, a podcast presented by IPG Health

MM+M Staff

August 22, 2022

10:00 am

Join IPG Health’s Lisa DuJat, chief talent officer, and Mariela Orochena, director of talent acquisition, as they discuss strategies for creating the talent pool of the future and how to invest in talent after the initial onboarding process.