Swoop

Most recent articles by Swoop

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

Swoop

April 15, 2024

1:38 pm

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

Introducing predictive AI, a new approach to targeting before health events occur

Swoop

January 31, 2024

3:00 pm

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.

Conversational AI: Transforming engagement in pharma marketing

Swoop

January 30, 2024

4:30 pm

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.

A look forward to 2024

Swoop

December 18, 2023

11:07 am

What marketers forecast for next year’s priorities and leading trends.

Targeting in 2024: What brands need to know

Swoop

December 4, 2023

10:00 am

With 2024 planning underway, now is the time to get strategic about audiences.

Podcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI

Swoop

November 28, 2023

2:15 pm

Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success.

Vodcast: Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI

Swoop

November 28, 2023

2:10 pm

Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success.

Podcast: Optimizing TV engagement with precise patient audiences

Swoop

November 28, 2023

2:05 pm

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

Vodcast: Optimizing TV engagement with precise patient audiences

Swoop

November 28, 2023

2:00 pm

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.