6 campaigns that blend user-experience, empathy and motivational messaging
Greg Dosman is group associate creative director of MicroMass Communications.
Campaigns
WATCH: Oura Ring unveils new brand spot
In it, the wearable brand encourages consumers to listen to their bodies.
FDA’s Center for Tobacco Products issues $900m Real Cost RFP
The government agency is looking for firms to continue work started in 2014 with several add-ons.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
The push was put on hold last month after HHS Secretary Alex Azar called for its review.
6 campaigns that influence behavior for our well-being
Deborah Ciauro is executive creative director of Ogilvy Health.
Weber Shandwick wins potential $50m CDC flu vaccine comms account
The work includes promotion of the influenza vaccine and some crisis work.
Wunderman Thompson launches push to communicate with late-stage breast cancer patients
The effort takes into account differences between these patients and oft-targeted early-stage ones.
Golin loses appeal of $6m California anti-tobacco RFP
The state’s Department of Health confirmed Rally’s win of the account.
Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic
“Don’t Let Pain Gain on You” targets patients and caregivers alike.
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