Campaigns

How not to talk to kids about vaping, via the Ad Council and American Lung Association
How not to talk to kids about vaping, via the Ad Council and American Lung Association
Eric Berger
August 10, 2022
10:02 am

The #DoTheVapeTalk campaign comes amidst reports that the number of high-school students who vape has recently declined.

SHST gets real with campaign for safe injection site
SHST gets real with campaign for safe injection site
John Newton
August 9, 2022
11:07 am

The campaign attempted to appeal to fence-sitters, rather than ‘determined naysayers.’

TikTokers @ashxlevi, @paulasojoro go back to school for Buoy Hydration
TikTokers @ashxlevi, @paulasojoro go back to school for Buoy Hydration
John Newton
August 1, 2022
2:10 pm

A short film, also featuring @avgdiabetic and @beautifullybroken_rw, encourages people with chronic illnesses #ToBeSeen.

5 campaigns that use music to heal
5 campaigns that use music to heal
Mindy Telmer, EVP, executive creative director, Greater Than One
August 1, 2022
10:57 am

Greater Than One’s Mindy Telmer breaks down campaigns that use the power of music.

First Look: Neve Campbell gets bloody for the American Red Cross
First Look: Neve Campbell gets bloody for the American Red Cross
MM+M Staff
July 27, 2022
4:41 pm

To highlight the need for donations, ‘A Bloody Nightmare’ runs through a host of horror-film tropes.

‘Biggest Loser’ trainer partners with AZ on CPR, defibrillator training
‘Biggest Loser’ trainer partners with AZ on CPR, defibrillator training
John Newton
July 25, 2022
3:32 pm

The effort marks the latest manifestation of the longstanding partnership between the pharma giant and TV trainer Bob Harper, a heart attack survivor himself.

Olympian Gail Devers, NBA mom Wanda Durant lead Horizon’s Graves’ disease push
Olympian Gail Devers, NBA mom Wanda Durant lead Horizon’s Graves’ disease push
John Newton
July 18, 2022
12:57 pm

The month-long effort will be bolstered by social and audio components.

Queer Eye’s Karamo Brown lends voice to PrEP campaign
Queer Eye’s Karamo Brown lends voice to PrEP campaign
John Newton
July 11, 2022
1:17 pm

As HIV prophylaxis celebrates its 10th anniversary, ViiV Healthcare has partnered with the Queer Eye star and activist to raise awareness and eliminate stigma.

#RelieveYourFeed and change your social media life
#RelieveYourFeed and change your social media life
John Newton
July 5, 2022
1:22 pm

An interactive tool from Biohaven offers a novel way to take back control over migraine triggers in social media feeds.

Galderma appeals to LGBTQIA+ consumers with XpresYourself campaign
Galderma appeals to LGBTQIA+ consumers with XpresYourself campaign
John Newton
June 27, 2022
2:10 pm

Using a Pride Fest activation and videos from influencers, Galderma explains how its Restylane portfolio can help you achieve natural beauty, with a little assist.

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