Rice Krispies Treats helps children with autism go back to school with ‘love notes’
Edelman developed the creative and earned media strategy for the campaign.
Campaigns
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There’s always a backstory.
Be part of the solution: Contribute to MM&M’s #InspireTheEnd — Gun Violence initiative
We’re issuing a call for work to help us fight a virulent disease in our midst — gun violence.
6 campaigns that bring imaginative thinking to healthcare marketing
Ross Thomson, chief creative officer at Greater Than One, highlights campaigns that bring the enthusiasm to the clients.
Foundation Medicine TV ad evokes emotion triggered by cancer diagnosis
The ad is part of the diagnostic firm’s educational campaign that seeks to raise awareness of the need for comprehensive genomic profiling.
Study: Reach of court-ordered anti-tobacco ads subpar
Researchers looked at the effectiveness of court-ordered anti-smoking campaigns paid for by the tobacco industry.
3 campaigns that wowed industry leaders
Here are three of the campaigns most frequently mentioned by agency CEOs, directors and presidents. In other words, the work the industry’s leaders are talking about.
Gout: Nyet!
Horizon describes the Gout Lies website and campaign as “a mix of provocative visuals, expert videos and clinical data.”
6 campaigns that appeal to a diverse range of consumers
Samantha Glasgow is associate creative director at Purohit Navigation.
6 Cannes winning campaigns turned lack of resources into raw creativity
Lucas Zaiden is creative director at Rapp NY.
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