6 campaigns that effectively tell a visual story
Joshua McCasland is cofounder and content director at Splice Agency.
Campaigns
GSK partnered with Pandora to integrate music and movement into arthritis treatment campaign
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
#CreateHealthEquity: Creative submissions calling for an end to inequities in healthcare
Final submission deadline is July 22.
Novartis debuts first Xiidra campaign after buying the drug from Takeda
The DTC campaign, Not Today, Dry Eye, kicked off this month with a new TV spot.
Teens with cystic fibrosis share social distancing tips in campaign from Area 23
The Social Distance Squad brings the social distance expertise from teens with cystic fibrosis to teenagers dealing with COVID-19 lockdown.
MyEndometriosisTeam and AbbVie educate patients on COVID-19 and chronic disease
AbbVie partnered with MyEndometriosisTeam to address concerns about endometriosis and coronavirus.
Viagra Connect “Love story” by VMLY&R
Viagra Connect aims to break taboos around erectile issues with a love story exploring modern masculinity and intimacy.
Novo Nordisk adapts Rybelsus launch to the coronavirus era
Novo Nordisk integrated COVID-19 education into its launch strategy for diabetes treatment Rybelsus.
Watch: EmpowHER demonstrates racial bias in healthcare with voice actor
The video shows how white and Black patients could receive different treatment because of unconscious bias.
Campaign: Bristol Myers Squibb shows life after cancer in video series
The series, Survivorship Today, features actor Sterling K. Brown interviewing cancer survivors.
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