AstraZeneca launches campaign to educate COPD patients
The new effort is designed to spur better conversations between patients and providers.
Campaigns
First Look: FCB debuts The Trial for #ClinicalEquality
Pro bono effort highlights the need for racial equality in clinical trials.
6 campaigns that use empathy to drive brand storytelling
Amy Fortunato is the VP, creative director at The Bloc.
6 campaigns that blend user-experience, empathy and motivational messaging
Greg Dosman is group associate creative director of MicroMass Communications.
WATCH: Oura Ring unveils new brand spot
In it, the wearable brand encourages consumers to listen to their bodies.
FDA’s Center for Tobacco Products issues $900m Real Cost RFP
The government agency is looking for firms to continue work started in 2014 with several add-ons.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
The push was put on hold last month after HHS Secretary Alex Azar called for its review.
6 campaigns that influence behavior for our well-being
Deborah Ciauro is executive creative director of Ogilvy Health.
Weber Shandwick wins potential $50m CDC flu vaccine comms account
The work includes promotion of the influenza vaccine and some crisis work.
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