FDA turns attention to vapes in latest version of Real Cost anti-tobacco campaign
An estimated 10.7 million teens are vaping or thinking about it.
Campaigns
6 campaigns that break the status quo in healthcare marketing
Razorfish Health’s Josh Tumelty analyzes six campaigns that break the status quo in healthcare marketing.
How pharma fuses behavioral science and tech for brand marketing
Two campaigns tap tech and behavioral science techniques to encourage healthier behaviors
Punctuation marks contort into cancerous moles in Doner’s melanoma awareness effort
Melanoma Know More teamed up with Doner and POPSUGAR to raise awareness through that dot at the end of every sentence.
Study: FDA anti-tobacco campaign prevented 350,000 teens from smoking
The study estimated the FDA’s anti-smoking campaign, The Real Cost, saved $31 billion in smoking-related costs to society.
6 campaigns that drive change in behavior
Ashley Jones, group associate creative director at MicroMass Communications, says grabbing consumers’ attention is only half the battle.
DCI Donor Services takes the morbid out of organ donation
The organization worked with Finn Partners to create the #BeTheGift campaign.
Teva launches chronic disease patient website Life Effects
The website is part of Teva’s rebranding efforts, which began in March.
Harry Connick Jr. plays his part to stop colon cancer screening procrastination
His wife, Jill Connick, also played a role in The New 50 campaign.
How and why the #KeeptheCare initiative came to be
HealthyWomen’s CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.
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