Campaigns

Overcoming vaccine hesitancy among Latinos
Overcoming vaccine hesitancy among Latinos
John Newton
October 19, 2021
5:00 am

The American Heart Association’s multilingual “Stay Fuerte for All” campaign addresses vaccine misinformation using straightforward language.

6 campaigns with stellar storytelling and animation
6 campaigns with stellar storytelling and animation
Johnny Dantonio, executive creative director, Moon Rabbit
October 18, 2021
3:50 pm

Moon Rabbit’s Johnny Dantonio selects six entertaining and impactful animated ad campaigns.

Sugar’s tricky ways exposed in rap video
Sugar’s tricky ways exposed in rap video
John Newton
October 12, 2021
3:33 pm

A collaboration uses music to reach young people with a public nutrition message.

Fighting two types of T-cell lymphoma on two fronts
Fighting two types of T-cell lymphoma on two fronts
John Newton
October 5, 2021
5:00 am

Kyowa Kirin’s “Treat the Blood, Treat the Skin” campaign attempts a simultaneous appeal to physicians and patients.

It’s in the (therapeutic) game
It’s in the (therapeutic) game
John Newton
September 28, 2021
5:00 am

Akili Interactive placed emotional warmth and authenticity at the center of its “Made for the Mind You Love” push for ADHD video game EndeavorRx.

Organon debuts first major PSA campaign
Organon debuts first major PSA campaign
John Newton
September 21, 2021
5:00 am

The Merck spinoff hopes to generate better dialogue around unintended pregnancies.

Ogilvy launches CDC Under the Paper Gown campaign
Ogilvy launches CDC Under the Paper Gown campaign
Aleda Stam
September 17, 2021
1:54 pm

The campaign’s goal is empowering women to take an active role in their gynecological health.

Whimsical campaign, serious message
Whimsical campaign, serious message
John Newton
September 14, 2021
5:00 am

GlaxoSmithKline uses a bright palette and lively animation to raise awareness about the prevalence of whooping cough in adults.

Driving COPD Awareness
Driving COPD Awareness
John Newton
September 7, 2021
4:10 pm

As part of AstraZeneca’s partnership with NASCAR, a new spot allowed a fan to meet star driver Austin Dillon.

6 campaigns that unapologetically break tradition and taboo
6 campaigns that unapologetically break tradition and taboo
Marisa Ruglio, Creative director, copy, Y'all
Michael Foster, Creative director, art, Y'all
September 2, 2021
3:45 pm

We salute the spirit of these six in-your-face campaigns that shatter limiting mindsets and longstanding taboos.

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