Campaign: Health, tech and nonprofits urge COVID-19 survivors to donate blood plasma
The Fight Is In Us campaign helps connect recovered COVID-19 patients with donor centers to donate blood plasma.
Campaigns
New animated Northwell Health ad shows a badass little girl uniting NY amid pandemic
“New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them that we will persevere.”
Campaign: Artists draw hearts to encourage U.K. residents to be organ donors
The project, called Heart at Home, is raising awareness as the U.K. changes its organ donation system to an opt-out policy.
Agency entries for New York governor’s mask PSA
Andrew Cuomo announced a free-to-enter contest to produce work around why residents should wear a mask amid the pandemic.
‘Big Tobacco’ using COVID-19 messaging and influencers to market products
An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.
Ad Council effort tells young people to be there for each other, even from afar
Droga5 created this phase of the national suicide prevention campaign Seize the Awkward.
6 campaigns that use potty humor
Jeremy Black is SVP, creative director at Concentric Health Experience.
Blue Shield of California and DoSomething.org support teen mental health during COVID-19
The insurer and nonprofit created a platform where teenagers can share stress and anxiety tips during the pandemic.
How Midol is turning a canceled night out with the media into a Girls Night In
The brand is showing off its redesigned packaging at the Thursday event on Zoom.
How global pandemic is pushing Aflac to evolve past talking duck
The insurance firm launches new campaign focused on how it can help consumers in distress at this time and beyond.
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