Campaigns

SpringWorks creates rare disease campaign to boost profile of desmoid tumors
SpringWorks creates rare disease campaign to boost profile of desmoid tumors
John Newton
September 26, 2022
2:01 pm

A direct tone and striking imagery are central to SpringWorks Therapeutics’ new desmoid tumors initiative.

Genentech unveils DTC campaign for MS in English and Spanish languages
Genentech unveils DTC campaign for MS in English and Spanish languages
Jack O'Brien
September 22, 2022
12:15 pm

Reaching vulnerable audiences with a message about early treatment and appropriate care is a critical aspect to Genentech’s effort to combat a prevalent condition.

Currax’s ‘One Size Does Not Fit All’ campaign challenges weight loss conventions
Currax’s ‘One Size Does Not Fit All’ campaign challenges weight loss conventions
John Newton
September 19, 2022
3:12 pm

The campaign for Contrave highlights the importance of individualized solutions to dieting and weight loss.

Jeff Bridges leads AZ’s ‘Up the Antibodies’ push
Jeff Bridges leads AZ’s ‘Up the Antibodies’ push
John Newton
September 15, 2022
2:36 pm

Bridges opens up about his COVID and cancer experiences, alongside Emily V. Gordon and Kumail Nanjiani.

EmblemHealth recruits NYC artists
EmblemHealth recruits NYC artists
John Newton
September 14, 2022
11:12 am

The health system’s most recent campaign uses evocative artwork to encourage healthcare visits and screenings.

Allergan reveals ‘See Yourself’ Botox campaign cast members
Allergan reveals ‘See Yourself’ Botox campaign cast members
Jack O'Brien
September 13, 2022
1:22 pm

The campaign coincides with the 20th anniversary of the Food and Drug Administration’s approval of Botox.

New Yorkers take center stage in NewYork-Presbyterian’s follow-up to ‘Stay Amazing’
New Yorkers take center stage in NewYork-Presbyterian’s follow-up to ‘Stay Amazing’
John Newton
September 12, 2022
3:14 pm

Building on its well-received predecessor campaign, NYP’s latest effort shines a light on patient stories.

Pinterest targets doomscrolling, mental health with ‘Don’t Don’t Yourself’
Pinterest targets doomscrolling, mental health with ‘Don’t Don’t Yourself’
Jack O'Brien
September 12, 2022
12:45 pm

This is the company’s latest effort to combat the negative effects of social media on users’ mental health.

CeraVe global TikTok Live event leads to increase in sales
CeraVe global TikTok Live event leads to increase in sales
Eric Berger
September 7, 2022
1:26 pm

The brand enlisted dermatologists and the skin influencers to give fans skincare advice.

Children’s Healthcare of Atlanta, Chemistry collab for a moving kids campaign
Children’s Healthcare of Atlanta, Chemistry collab for a moving kids campaign
John Newton
September 6, 2022
11:41 am

Creative storytelling combines authenticity, vulnerability and moments of joy to convey the not-for-profit’s work, and appeal to donors.

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