By deploying relatable imagery of princesses pooping, Dulcolax has set out to challenge societal norms that teach girls to be ashamed of bodily functions.
Cologuard’s first Spanish-language TV spot builds on earlier outreach efforts to Hispanic consumers.
The branding campaign from Mira, a San Francisco-based femtech, raised awareness through a combination of research, human connection and hope.
The brand shared how its social media strategy has helped it expand its community in an Advertising Week panel.
ViiV Healthcare’s latest HIV prevention campaign coincided with one of the biggest weekends of the year at Alabama State University.
‘A prescription for nature’ features This Morning’s Dr Sara Kayat.
Ryan Reynolds and his mother open up about their experiences with Parkinson’s hallucinations in Acadia Pharmaceuticals’ More to Parkinson’s campaign.
The board is encouraging consumer creativity with its Meant to be Broken campaign.
She pitched the character herself, according to the brand.
The campaign was created by Bartle Bogle Hegarty Singapore.
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