Campaigns

Boston Medical Center’s bold move: Rewriting Healthcare advertising norms
Boston Medical Center’s bold move: Rewriting Healthcare advertising norms
Jack O'Brien
May 25, 2023
12:10 pm

The Rewriting Healthcare effort aims to highlight Boston Medical Center’s “world-class offerings” and “excellence in equitable medical care.”

Novo marks a century in business with corporate campaign launch
Novo marks a century in business with corporate campaign launch
Jack O'Brien
May 24, 2023
4:36 pm

Novo Nordisk’s The Greats campaign comes days after the company paused its ad campaigns for Wegovy amid widespread demand.

When it comes to IBD, Celltrion Healthcare asks Where’s CC?
When it comes to IBD, Celltrion Healthcare asks Where’s CC?
Lecia Bushak
May 23, 2023
3:11 pm

The IBD campaign involves searching for characters in an online game, where they are often hidden in large crowds similar to “Where’s Waldo” pictures.

Andy Cohen recreates a famous nude photo to raise skin cancer awareness
Andy Cohen recreates a famous nude photo to raise skin cancer awareness
Eric Berger
May 23, 2023
12:00 pm

EltaMD hired Cohen to again put on his birthday suit — this time with sunscreen — for the campaign.

How Dogs Without Borders is changing lives, one sniff at a time
How Dogs Without Borders is changing lives, one sniff at a time
John Newton
May 22, 2023
12:26 pm

Dogs Without Borders, supported by VMLY&R Health and Institut Curie in Paris, shows promise for changing how patients receive diagnostic care.

Frida launches satirical fertility campaign to debut new line of products
Frida launches satirical fertility campaign to debut new line of products
Sabrina Sanchez
May 18, 2023
12:00 pm

Mom and baby brand’s new fertility products aim to support and educate parents hoping to conceive.

St. Jude campaign says you can Have More in Memphis
St. Jude campaign says you can Have More in Memphis
Jack O'Brien
May 17, 2023
12:30 pm

The pediatric healthcare organization recently unveiled its promotional campaign highlighting Memphis and the surrounding metropolitan area.

How Bayer is making the color red less scary
How Bayer is making the color red less scary
Eric Berger
May 16, 2023
1:00 pm

The Seeing Red campaign shows women embracing the color, which can also be associated with heavy menstrual bleeding.

No mask, no hose, just laughs: Inspire’s funny approach to sleep apnea
No mask, no hose, just laughs: Inspire’s funny approach to sleep apnea
John Newton
May 15, 2023
12:31 pm

Inspire Medical Systems trades pharmaceutical clichés for laughs in its largest advertising campaign to date.

Targeting eosinophilic asthma, AstraZeneca wants HCPs to Move Forward with Fasenra
Targeting eosinophilic asthma, AstraZeneca wants HCPs to Move Forward with Fasenra
Lecia Bushak
May 10, 2023
3:03 pm

The Move Forward with Fasenra campaign breaks down how the drug works in treating eosinophilic asthma.

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