What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Campaigns
HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
The push was put on hold last month after HHS Secretary Alex Azar called for its review.
6 campaigns that influence behavior for our well-being
Deborah Ciauro is executive creative director of Ogilvy Health.
Weber Shandwick wins potential $50m CDC flu vaccine comms account
The work includes promotion of the influenza vaccine and some crisis work.
Wunderman Thompson launches push to communicate with late-stage breast cancer patients
The effort takes into account differences between these patients and oft-targeted early-stage ones.
Golin loses appeal of $6m California anti-tobacco RFP
The state’s Department of Health confirmed Rally’s win of the account.
Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic
“Don’t Let Pain Gain on You” targets patients and caregivers alike.
Figs pulls ad. How should the scrubs brand handle future marketing efforts?
The brand’s latest ad offended female healthcare pros.
Stalled HHS coronavirus ad campaign sought to capitalize on star power, but public-health push came too late
The Department of Health and Human Services drafted public health officials and celebs to push a “defeat despair” message. But if this qualifies as an embrace of science, it’s too late.
Breast cancer organizations turn to gaming to fill live event gap
Groups are pivoting to gaming and gamification as COVID-19 limits in-person fundraising opportunities.
Want to read more?
Please login or register first to view this content.
