Campaigns

Keeping patients in the treatment continuum
Keeping patients in the treatment continuum
John Newton
November 29, 2021
2:51 pm

The Adult Congenital Heart Association launches a campaign that encourages patients to pursue ongoing care.

Theraflu extends a helping hand to employees
Theraflu extends a helping hand to employees
John Newton
November 22, 2021
1:31 pm

Through a mini-film and charitable partnership, GlaxoSmithKline highlights the lack of paid sick leave for many employees.

The power of TNBC patient testimonials
The power of TNBC patient testimonials
John Newton
November 15, 2021
2:10 pm

Wide-ranging interviews are at the core of Merck’s “Uncovering TNBC” campaign, which focuses on an especially aggressive form of breast cancer.

A would-be epic — in 60 seconds: Acadia and Strikeforce go cinematic for Parkinson’s treatment
A would-be epic — in 60 seconds: Acadia and Strikeforce go cinematic for Parkinson’s treatment
John Newton
November 9, 2021
5:00 am

The spot uses “a love story” to bring attention to Parkinson’s disease psychosis drug Nuplazid.

Talking about feeling: Axogen raises awareness for mastectomy side effect
Talking about feeling: Axogen raises awareness for mastectomy side effect
John Newton
November 2, 2021
5:00 am

Axogen’s campaign for its Resensation surgical procedure uses patient testimonials to explain the loss of feeling following mastectomies.

‘Lymphedema Can’t’ speaks directly to patients
‘Lymphedema Can’t’ speaks directly to patients
John Newton
October 26, 2021
5:00 am

The campaign, ImpediMed’s first-ever DTC effort, aims to encourage regular testing.

Overcoming vaccine hesitancy among Latinos
Overcoming vaccine hesitancy among Latinos
John Newton
October 19, 2021
5:00 am

The American Heart Association’s multilingual “Stay Fuerte for All” campaign addresses vaccine misinformation using straightforward language.

6 campaigns with stellar storytelling and animation
6 campaigns with stellar storytelling and animation
Johnny Dantonio, executive creative director, Moon Rabbit
October 18, 2021
3:50 pm

Moon Rabbit’s Johnny Dantonio selects six entertaining and impactful animated ad campaigns.

Sugar’s tricky ways exposed in rap video
Sugar’s tricky ways exposed in rap video
John Newton
October 12, 2021
3:33 pm

A collaboration uses music to reach young people with a public nutrition message.

Fighting two types of T-cell lymphoma on two fronts
Fighting two types of T-cell lymphoma on two fronts
John Newton
October 5, 2021
5:00 am

Kyowa Kirin’s “Treat the Blood, Treat the Skin” campaign attempts a simultaneous appeal to physicians and patients.

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