6 campaigns that appeal to a diverse range of consumers
Samantha Glasgow is associate creative director at Purohit Navigation.
Campaigns
6 Cannes winning campaigns turned lack of resources into raw creativity
Lucas Zaiden is creative director at Rapp NY.
Giant brain made entirely of flowers will change how you think about addiction
“It is my sincere wish that this campaign will help end the stigma and encourage those who are suffering to seek treatment.”
6 campaigns that advocate for the power of iconic creative solutions
Ed Shankman is SVP, creative director at Cyan Health.
First TV drug ad featuring list price debuts today
The spot for Johnson & Johnson blood thinner Xarelto comes ahead of a rule, proposed by the Trump administration in October, which would require drugmakers to disclose list prices in TV ads. The rule faces opposition from trade group PhRMA.
6 campaigns that dish up remedies for indigestion
Scout’s Michelle Tucker, VP and managing creative director at Scout, breaks down ads that examine indigestion
Walgreens orders wake-up call for Americans not taking their medication
The national pharmacy is tackling medication adherence in its latest campaign.
National Down Syndrome Society launches powerful call to action
Outdated laws are brought to the forefront of Saatchi and Saatchi New York’s latest work with the organization.
6 disease awareness campaigns that represent hope
For many people, disease awareness campaigns represent the first true beginning of hope — which is why these stories are so impactful and important to tell.
6 campaigns with big tactical ideas that break new ground
From product design to social experiment to entertainment that turns into a product itself, these big tactical ideas are breaking new ground and challenging us to expand our thinking.
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