Lecia Bushak

Most recent articles by Lecia Bushak

Yes& expands capabilities with new in-house content studio
Yes& expands capabilities with new in-house content studio
Lecia Bushak
October 6, 2022
1:19 pm

The launch comes after the agency’s recent acquisition of EFX Media and Big Picture, Inc.

Five things for pharma marketers to know: Thursday, October 6, 2022
Five things for pharma marketers to know: Thursday, October 6, 2022
Lecia Bushak
October 6, 2022
5:00 am

Eiger stock plunges after not seeking FDA authorization for its COVID-19 drug; The Biden administration’s plans for a successor to Operation Warp Speed have stalled; Eli Lilly lost its bid to cancel Teva migraine-drug patents.

More than 1,200 drug prices exceeded inflation last year. Here’s how the new drug pricing provisions may change that.
More than 1,200 drug prices exceeded inflation last year. Here’s how the new drug pricing provisions may change that.
Lecia Bushak
October 5, 2022
1:02 pm

The Inflation Reduction Act will require drug manufacturers to pay rebates to Medicare if their drug prices increase faster than inflation.

ImmunOs Therapeutics AG adds Joseph Leveque to board of directors
ImmunOs Therapeutics AG adds Joseph Leveque to board of directors
Lecia Bushak
October 5, 2022
11:52 am

Leveque is currently president, chief medical officer and a board member of Medikine.

Avel eCare promotes Kelly Rhone to new chief medical officer
Avel eCare promotes Kelly Rhone to new chief medical officer
Lecia Bushak
October 5, 2022
9:19 am

Rhone joined Avel eCare in 2012 as medical director of emergency medicine.

Netflix prepares its ad-supported tier. Healthcare marketers have questions.
Netflix prepares its ad-supported tier. Healthcare marketers have questions.
Lecia Bushak
October 4, 2022
3:44 pm

Potential cons of the new ad-supported platform include questions around its audience-targeting capabilities.

Bayer’s Teach Me How to Gummy TikTok targets older audience
Bayer’s Teach Me How to Gummy TikTok targets older audience
Lecia Bushak
October 4, 2022
9:50 am

The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.

Five things for pharma marketers to know: Tuesday, October 4, 2022
Five things for pharma marketers to know: Tuesday, October 4, 2022
Lecia Bushak
October 4, 2022
5:00 am

AstraZeneca and subsidiary Alexion acquire gene therapy biotech LogicBio; Supreme Court denies Biogen’s bid to reinstate patent on MS drug; Pfizer closes Biohaven Pharmaceuticals acquisition.

Generics, biosimilars saved the healthcare system $373B in 2021
Generics, biosimilars saved the healthcare system $373B in 2021
Lecia Bushak
September 30, 2022
2:01 pm

While the average brand name copay is more than $56, the average generic copay is just around $6.

Implicity adds two senior team leaders
Implicity adds two senior team leaders
Lecia Bushak
September 30, 2022
12:34 pm

Vanessa Joyce joins as VP of sales for North America and Megan Grosz will serve as global head of marketing and communications.

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