2e Creative acquires Indiana marketing, sales agency Fire & Rain
It is the first acquisition for St. Louis-based 2e.
Agencies
Scout joins forces with Rare Expertise to speed up patient journey in rare disease
The joint venture will tie together Scout’s rare disease marketing expertise with Rare Expertise’s clinical development and commercial services.
Michael Roth talks to IPG board about potential CEO successors
Roth has run the holding company since 2005.
‘Not a good story for MDC’: What CEO’s exit means for company’s future
Industry experts weigh in on the potential impact of Scott Kauffman’s departure.
WPP names Mel Edwards as Wunderman global boss
Edwards’ move is WPP new chief executive Mark Read’s first significant appointment.
ICR buys Continuum Health Communications
Continuum will retain its brand, and its founder will join ICR as an MD.
Sorrell’s pitch to S4 Capital investors: We will bypass agencies and take on consultants
Sir Martin Sorrell has unveiled S4 Capital’s stock market prospectus and claimed the content production business will win clients by cutting out ad agencies.
Oscar Health’s former comms head Khan Shoieb launches Cycle
The communications firm is aimed at founders of early-stage healthcare startups.
FCB Health realigns med-comms firm Hudson Global
The network rolled out Area 23 on Hudson, fusing the former Hudson Global with executive leadership from creative agency Area 23.
WPP unit with health and wellness shops up 2.2% in Q2
The segment reported more than $1 billion in global revenue in the period.
Health Unlimited appoints Jon Watson as creative lead
Health Unlimited has appointed Jon Watson as creative lead of the Unlimited Group-owned global health consultancy.
WPP to appoint Mark Read as CEO
The world’s largest ad agency group has ended its search for Martin Sorrell’s successor.
‘If WPP’s next CEO isn’t Mark Read, it’s got to be a spectacular choice,’ analysts say
Some of the advertising industry’s top analysts say Mark Read looks the best choice to be WPP’s chief executive and the board would need to find a “spectacular” alternative.
The highs and lows of cannabis branding
Chase Design Group’s John Tanner shares what he thinks brands can do to spice things up when it comes to marketing around marijuana.
FCB Health looks to the future of content with Studio Rx launch
Studio Rx will offer services in experiential media like virtual and augmented reality, 360-degree video, and installations.
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