Agencies

The latest agency news and features from the healthcare marketing and communications sector

Burson launches healthcare-focused AI service
Burson launches healthcare-focused AI service
Diana Bradley
September 19, 2024
2:05 pm

Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.

Havas Lynx explores pharma marketers’ role in addressing climate health crisis
Havas Lynx explores pharma marketers’ role in addressing climate health crisis
Lecia Bushak
September 19, 2024
9:53 am

The climate crisis is already impacting nearly every therapeutic area, according to a new report. Pharma marketers are uniquely positioned to help combat it.

Hill Holliday launches new healthcare practice dubbed Quest, aiming to ‘infuse new energy’ in health and wellness market
Hill Holliday launches new healthcare practice dubbed Quest, aiming to ‘infuse new energy’ in health and wellness market
Lecia Bushak
September 17, 2024
10:29 am

Former Pfizer executive Christy Lopé will lead Hill Holliday Quest, and it will focus on DTC marketing in the health and wellness space.

Should agencies ditch CVs when hiring creatives?
Should agencies ditch CVs when hiring creatives?
Matthew Keegan
September 16, 2024
2:41 pm

By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool.

Relevate Health buys video game maker Level Ex’s pharma unit
Relevate Health buys video game maker Level Ex’s pharma unit
Marc Iskowitz
September 16, 2024
7:00 am

This marks the fourth acquisition for Relevate, which plans to leverage games to round out its omnichannel life sciences offering.

Swoop spins off from Real Chemistry
Swoop spins off from Real Chemistry
Jess Ruderman
September 6, 2024
10:00 am

The tech-focused healthcare specialist agency will stay in a “preferred partnership arrangement” with Real Chemistry, according to private equity firm New Mountain Capital, which maintains majority ownership of both firms.

Supreme Group buys life science PR specialist
Supreme Group buys life science PR specialist
Jonathan Owen
August 28, 2024
3:20 pm

Supreme Group, the U.S. healthcare and life science comms and marketing provider, has acquired a specialist U.K. consultancy for an undisclosed sum.

IPG launches Mediabrands Health, a COE within IPG Mediabrands
IPG launches Mediabrands Health, a COE within IPG Mediabrands
Jack O'Brien
August 28, 2024
11:15 am

The launch of Mediabrands Health comes at a time of continued change for IPG as a whole.

Hotwire hit by continued ‘difficult trading conditions’ in FY24
Hotwire hit by continued ‘difficult trading conditions’ in FY24
Siobhan Holt
August 21, 2024
2:15 pm

Enero Group says a ‘challenging macroeconomic environment’ affected the performance of its US-based PR agency Hotwire in FY 2024, with its underlying earnings (EBITDA) for the listed marcomms firm decreasing overall in the period.

AbelsonTaylor debuts full-service media operation AT Activate
AbelsonTaylor debuts full-service media operation AT Activate
Larry Dobrow
August 12, 2024
12:15 am

The media shop launches with 20 full-timers and VP, media strategy Christie Volke at the helm.

  • From Our Partners