BBDO NY wins AARP brand agency of record account
The agency will help target people on the younger end of the retired-person’s association.
Agencies
Dentsu Aegis Network rebrands as Dentsu International
The move unites tens of thousands of global employees under a single Dentsu brand.
MDC Partners is latest holding company to centralize tech strategy
The network is launching a global technology group to support its agencies and enable more collaboration.
W2O acquires research consulting firm Elysia Group
W2O’s buying spree continues after gobbling up social analytics firm Symplur and advertising and medical education shop 21Grams this year.
Jeff Winton Associates and Onyx Health form cross-Atlantic partnership
The two agencies will share expertise in their regulatory markets.
Mark Read on reopening offices, job cuts, Accenture and his $64 expenses
WPP chief executive speaks about the outlook after COVID-19 hit Q2 results.
WPP falls 15% in Q2 as creative holds up better than media during COVID-19
North America was down 10.2%.
Klick cements Grant’s CEO succession, unveils new practice areas and hires
The agency announced the promotion of Lori Grant to CEO and Leerom Segal to group CEO, along with several exec-level hires and new practice areas.
IPG organic revenue falls 10% in Q2
Operating profit plummeted 84.7% to $40.5m.
Corporate siblings Code and Theory and Scout Health join forces
The new unit, Code and Theory Health, will attempt to bring advanced digital experiences to the rare-disease realm.
M&C Saatchi expects ‘small’ H1 profit, confirms $9m government loan
M&C Saatchi expects to report a “small” underlying pre-tax profit in the first half of 2020 following a “resilient” second quarter.
W2O acquires value and payment consulting firm Discern Health
This is W2O’s six acquisition in less than a year.
Omnicom Q2 organic revenue plunges 23%
However, Omnicom reported an uplift in its healthcare division by 3.2%.
Ogilvy lists creativity and inclusivity as top priorities under Andy Main
He joins company from Deloitte Digital today.
Publicis Groupe Q2 revenue drops 13%
CEO Arthur Sadoun said the U.S. had a solid performance, helping to limit Publicis’ overall revenue decline.
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