Digital growth is killing creative quality, say most marketers
A new study suggests creative departments are struggling to keep up data-driven advertising.
Agencies
Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG and WPP
The shops were being probed after independent production companies accused advertising agencies of improper practices.
Fear and hope help healthcare marketing trigger action
People are more inclined to change their lives for the better when content is motivational instead of based on shock-value, study finds.
Havas CCO Jason Peterson leaves agency
The decision was a ‘mutual agreement,’ Havas said.
Havas Media Group hires Bret Leece to lead global data and innovation
Havas Media Group hires Bret Leece to lead global data and innovation.
Why agency partners should offer an integrated, multidisciplinary approach
Precision Value & Health’s president explains how a truly integrated, multidisciplinary approach is what’s needed from agency partners.
Havas hires Langland vet to helm latest trial recruiter, Faze
U.K.-based Havas Lynx Faze aims to take a decidedly people-focused approach to patient recruitment.
WPP implements hiring freeze as company looks to turn around financial woes
The group had been expected to hire about 2,000 new employees.
Med ad greats DiSanto, Prounis heading to the Hall
It’s the first time both inductees to the Medical Advertising Hall of Fame are women. ‘Our time has come,’ said Prounis.
WPP’s Mark Read on gender equality and a generational shift in business culture
Wacl event also tackled the pay gap and the broad range of initiatives launched by companies.
Publicis decision to divest pharma contract sales unit was not client-driven: source
After the network shared plans to shed its contract commercial organization, some speculated the move may have been client-specific. The network refutes that rationale.
WPP’s Read on merging agencies and turning around North America
Mark Read says he is impatient to make changes.
MDC Partners posts loss of $18.2m in Q3
The holding company blamed the loss on a $21 million impairment charge.
WPP group with health and wellness shops up slightly in Q3
The uptick in revenue came amid a largely disappointing period for the London-based holding company.
An open letter to healthcare marketers about the MM&M Awards
As we introduce new categories, the standard for winning an MM&M Award remains. It’s why I’m calling on the entire community to submit better awards entries.
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