Best of 2020: Top agency stories
Take a look back at the most-read agency stories of 2020 including agency reactions to the pandemic and George Floyd’s death, 2020 Agency 100 results and more.
Agencies
COVID erased $63b in global adspend, and 2021 will only give back 59% of that
The latest forecast from WARC calls for a 10.2% drop in global ad spend in 2020, and the organization says it will take until 2022 to recover to 2019’s level of spend.
Huntsworth acquires Nucleus Global
The deal adds to Huntsworth’s scale and diversity of capabilities, running head count to 3,000 in 55 offices across nearly 30 countries.
GCI Health names Dawn Christian first diversity and inclusion SVP
The WPP firm is also building out a D&I team.
WPP to pay annual bonuses despite COVID-19 and cut offices by up to 20%
Staff below board level will be eligible for bonuses.
Finn Partners puts Jenny Heinrich in charge of digital, influencer strategy
Heinrich is a veteran of Edelman’s Chicago office.
Group M and VMLY&R ease pain for WPP as Q3 drops 7.6%
VMLY&R in US and Group M in UK increased revenues.
WPP beats Publicis to retain $600m Walgreens Boots Alliance account
The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.
Interpublic Group rebrands CMG division as IPG DXTRA
The 28-agency, 7,000-person offering will operate as a global collective under the leadership of CEO Andy Polansky, supported by a core centralized team.
Kate Cronin promoted to CEO of Ogilvy Health
Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
Omnicom ends voluntary pay cuts as Q3 results improve
Publicis and WPP have already phased out pay cuts.
Havas Group posts 10% fall in Q3 organic net revenue
North America is “holding up well, thanks to a resilient market and growth in health and wellness communications.”
Philippe Krakowsky to succeed Michael Roth as IPG CEO
Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role.
IPG to keep pay reductions for top executives for rest of 2020
WPP and Publicis have ended COVID salary cuts.
Arthur Sadoun on out-performing rivals, ending salary cuts and a second COVID wave
Publicis chief talks to Campaign after better than expected Q3.
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