The agency has pushed into healthcare marketing this year.
Publicis’ recently acquired Epsilon played a key role in the pitch.
WPP is defending its media account with Novartis this year.
Healthcare made up 11% of the holding company’s revenue less pass-through costs.
2e is the second agency that U.K.-based Fishawack has added to its network this year.
It’s the healthcare specialist’s first move into continental Europe.
Renee Wills, who decamped for and remains in the indie camp, discusses why in this edited transcript of her conversation with Marc Iskowitz for The MM&M Podcast.
The agency is pushing out of its consumer comfort zone into health and wellness.
Kates previously held creative leadership roles at FCB Health agencies Neon and Area 23.
IPG owns networks McCann Health and FCB Health, as well as Healix, Golin, Virgo Health and ReviveHealth.
The holding company’s performance was held aloft by strong results in Europe, Asia and the Middle East.
The network has named Caroline Howe as U.K. country lead.