Mark Read interview: ‘No more major agency network mergers are planned’
WPP chief executive outlines plan to be ‘creative transformation company’.
Agencies
WPP to be ‘creative transformation company’ as strategy review focuses on growth
Mark Read will focus on communications, experience, commerce, and technology.
Beleaguered WPP predicted to announce job losses
Share price today fell to six-year low.
Fishawack acquires creative marketing consultancy Blue Latitude Health
Fishawack is continuing to build out its U.S. footprint with this latest acquisition.
Keith Weed retires from Unilever after 35 years
Veteran marketer will leave in May 2019.
Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant
UK-based Open Health has merged with medical comms specialist Peloton Advantage to create a global healthcare communications giant that has 520 staff across seven locations.
Ogilvy names global creative lead to replace Tham Khai Meng
The WPP agency has also appointed a new chief creative officer for the U.S.
AbelsonTaylor’s Amanda Hartzmark on martial arts, career lessons learned, and how she starts her day
Amanda Hartzmark is director of business development and analysis at AbelsonTaylor.
GroupM’s 2019 ad growth forecast slips from $23b to $19b
Stress on the automotive industry coupled with currency fluctuation suppressed predicted figures.
These agencies found their golden mean in a mix of fun and professionalism
Maintaining and upping their internal fun quotient can help healthcare agencies cultivate people who will carry on the great legacy of marketing firms as the quintessential partners.
Health’s #MeToo moment: How agencies are changing in the wake of a high-profile firing
In the wake of a high-profile firing over ‘offensive’ language, followed by a $25 million lawsuit claiming wrongful termination, we examined the behavioral climate among healthcare agencies.
Avenir Global buys London creative healthcare agency Cherry
Avenir, the Canadian parent company of Axon and Madano, has acquired the firm for an undisclosed sum.
WPP merges Wunderman, JWT
A month ago, WPP disclosed plans to merge ghg into Wunderman.
McCann Health’s ex-CCO files $25M defamation suit, claims wrongful termination
Jeremy Perrott denied making statements to women that were attributed to him, and argued defendants failed to provide any evidence that he made such comments before dismissing him.
Digital growth is killing creative quality, say most marketers
A new study suggests creative departments are struggling to keep up data-driven advertising.
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