MDC Partners posts loss of $18.2m in Q3
The holding company blamed the loss on a $21 million impairment charge.
Most recent articles by Diana Bradley
Omnicom healthcare revenue up 2.9% in Q3
The holding company beat analysts’ estimates by reporting net income for its overall business was up more than 13% in the period.
Imre acquires Los Angeles firm JMPR
It is the second acquisition in Imre’s 25-year history.
Schick Hydro celebrates modern masculinity with The Man I Am campaign
The push features several non-actor influencers and Cleveland Cavalier Kevin Love.
Oscar Health’s former comms head Khan Shoieb launches Cycle
The communications firm is aimed at founders of early-stage healthcare startups.
Bayer dropped pitchwoman for bobblehead to save money: lawsuit
The lawyer for former spokesperson Phoebe Jonas said Bayer created “a big headache for everyone.”
Marian Salzman exits Havas PR for Philip Morris International
She is relocating to Switzerland for the role.
Goodbye, YouTube. Regulations could prompt microinfluencer migration to other platforms
Some microinfluencers see the latest YouTube guidelines as a “slap in the face.”
Twitter to brands: 280 characters may not be for you
Brands should refrain from tweets that are over 100 characters, according to Twitter’s director of brand strategy.
Barby Ingle on the challenges of healthcare influencer marketing
The blogger talks the challenges of influencer marketing in healthcare, chronic disease, and big brand activations.
