Diana Bradley

Most recent articles by Diana Bradley

Burson launches healthcare-focused AI service
Burson launches healthcare-focused AI service
Diana Bradley
September 19, 2024
2:05 pm

Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.

How content creators can brush up on trademark law to protect their catchphrases
How content creators can brush up on trademark law to protect their catchphrases
Diana Bradley
August 30, 2024
12:07 pm

Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.

Weber Shandwick hires regional influencer strategy leaders
Weber Shandwick hires regional influencer strategy leaders
Diana Bradley
August 30, 2024
9:23 am

Dontae Mears and Chanel Lake join the firm’s influencer team, which has added more than a dozen members this year.

Takeda hires FleishmanHillard veteran Anne de Schweinitz for global role
Takeda hires FleishmanHillard veteran Anne de Schweinitz for global role
Diana Bradley
August 29, 2024
12:01 pm

The head of Fleishman’s healthcare and life sciences work will be lead of global brand and content at the pharma company.

WPP PR revenue up 1.5% in Q2; FGS double-digit growth but Burson impacted by Pfizer loss
WPP PR revenue up 1.5% in Q2; FGS double-digit growth but Burson impacted by Pfizer loss
Diana Bradley
August 8, 2024
2:00 pm

The division saw a like-for-like revenue decline of 0.9% in the first half of the year. WPP posted its earnings the same day it said it plans to sell agency FGS to private equity firm KKR.

Golin sees double-digit organic growth in Q2
Golin sees double-digit organic growth in Q2
Diana Bradley
July 25, 2024
9:00 am

The PR agencies in Interpublic Group’s Specialized Communications and Experiential Solutions segment saw “solid” single-digit growth on an organic basis in the period.

Gen Zers are turning to TikTok for health advice. What should the app’s next move be?
Gen Zers are turning to TikTok for health advice. What should the app’s next move be?
Diana Bradley
July 19, 2024
2:00 pm

Should the app ban health advice?

Biotech communications pioneer Lisa Burns dies, aged 67
Biotech communications pioneer Lisa Burns dies, aged 67
Diana Bradley
July 18, 2024
9:25 am

Burns founded Burns McClellan in 1988.

American Red Cross hires PepsiCo’s Chris Kuechenmeister to lead comms team
American Red Cross hires PepsiCo’s Chris Kuechenmeister to lead comms team
Diana Bradley
July 16, 2024
1:54 pm

Kuechenmeister worked at PepsiCo for the last 16 years.

17 business leaders react to Trump assassination attempt
17 business leaders react to Trump assassination attempt
Diana Bradley
July 16, 2024
9:36 am

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.

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