Walgreens Boots Alliance starts global search for marcomms agency
The review is part of a broader digital transformation at the company.
Most recent articles by Diana Bradley
GCI Health/Harris Poll finds ‘clear desire for non-COVID-related content’
Americans want to hear about topics that are hopeful and inspirational, found a study from the two organizations.
How Midol is turning a canceled night out with the media into a Girls Night In
The brand is showing off its redesigned packaging at the Thursday event on Zoom.
CVS Health names Kym White chief comms officer
White led the CVS Health account during her time at Edelman.
Corona hits back at ‘misinformation’ about brand damage from coronavirus
Consumer sentiment and sales are strong, brand said.
W2O names Racepoint alum Dan Carter as East Coast region practice lead
Carter previously spent 16 years at Racepoint Global.
Courage under fire: An interview with GSK CMO Amardeep Kahlon
GSK brands lean into risk and seize cultural moments to stay on top of their game.
Rice Krispies Treats helps children with autism go back to school with ‘love notes’
Edelman developed the creative and earned media strategy for the campaign.
Netflix alum Steve Swasey to lead communications at Healthline Media
The health publisher recently passed WebMD in monthly unique visitors for the first time.
Amgen moves finance exec Judy Gawlik Brown to lead comms role
Brown replaced Ray Jordan in the position.
