Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about.
Allegra launches a GPS for clean-air routes at SXSW
Jordana Barish, senior director of Sanofi’s allergy portfolio, discusses the recent launch of the Allegra Airways tool at South by Southwest. Plus, policy updates and our Trends segment.
Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media’s Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers.
Merz Aesthetics’ Roberto Casas Rudbeck, VP of U.S. marketing aesthetics, explains why Xeomin chose Demi Lovato as its latest brand partner, plus policy updates and our Trends segment.
Four developments changing pharma marketing: Straight talk from leaders in tech and media
Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the life sciences and medical marketing industries as gen AI sets a practical foothold in the zeitgeist.
Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts’ thoughts about the future of patient care.
Dermavant’s Todd Zavodnick is moving derm into the digital world