Whitepaper Resource Center - MM&M - Medical Marketing and Media

Whitepaper Resource Center

Integrated clinical research—A new operating model to enable research as a natural output of clinical practice

Uncover how a fully integrated research model has the potential to allow the blending of the best interventional and observational approaches.


A Real-World Case Study Using Electronic Health Records: Reduced Ejection Fraction/Systolic Heart Failure

Real-world evidence derived from de-identified patient information available in electronic health record (EHR) platforms may be leveraged to inform and advance appropriate care plans. Find out how in this detailed case study.


Help preserve prescriber choice by including patient savings offers in the EHR

Uncover best practices for delivering savings offers to HCPs and their patients in the prescribing workflow.