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CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for a DISH Media Addressable TV Campaign

Designing Patient and HCP Audiences for Maximum Brand Impact

Achieve the Pharma Audience Quality That Cookies Never Could

Webinar: Interview with your M.D. target audience

How RIT combines executive skills, and entrepreneurial principles to create value in an immerging industry.

4 Steps to Making Data Work For You

Why Advertisers Should Choose Multimedia Formats for Engaging Cardiologists

Surprising Ways Advertisers Can Engage Oncologists Successfully

Special Report: How Do Physicians Rate Themselves on Cultural Competency?

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Supercharging HCP messaging using Data

Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.

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A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

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How marketers can personalize the patient care experience

Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.

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Video: Gaining access and delivering pull-through in IDNs and key accounts

Keys to tailoring interactions for more effective, efficient engagement.

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Whitepapers

CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for a DISH Media Addressable TV Campaign

Designing Patient and HCP Audiences for Maximum Brand Impact

Achieve the Pharma Audience Quality That Cookies Never Could

Webinar: Interview with your M.D. target audience

How RIT combines executive skills, and entrepreneurial principles to create value in an immerging industry.

4 Steps to Making Data Work For You

Why Advertisers Should Choose Multimedia Formats for Engaging Cardiologists

Surprising Ways Advertisers Can Engage Oncologists Successfully

Special Report: How Do Physicians Rate Themselves on Cultural Competency?

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From Our Partners

Partner Content

Supercharging HCP messaging using Data

Partner Content

A new measure of success in 2023: Leveraging audience as currency

Partner Content

How marketers can personalize the patient care experience

Partner Content

Video: Gaining access and delivering pull-through in IDNs and key accounts

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