Whitepaper Resource Center - MM&M - Medical Marketing and Media

Whitepaper Resource Center

Observed Impact of Medication Price Transparency on Patients and Practices

Discover how automated prescription price transparency tools can deliver real-time, patient-specific out-of-pocket prescription costs directly into the physician’s electronic workflow.

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How to achieve quality engagement in today’s non-personal promotion landscape

As a new non-personal promotion landscape has emerged, find out how outreach initiatives can optimize engagement when HCPs can now source the information they need, when and where they want it.

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Communicating with healthcare providers based on their observed prescribing behavior

As pharmaceutical rep access to prescribers diminishes, expand the traditional methods of targeting HCPs via email to include observed prescribing behavior.

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