Whitepaper Resource Center - MM&M - Medical Marketing and Media

Whitepaper Resource Center

Beyond Marketing: Life Sciences

Discover how you can stop pursuing transactional and episodic interventions driven by short-term marketing plans and instead facilitate integrated patient and physician engagement with a continuous, informed and humanistic approach.


Impact of Rx Price Transparency on Medication Adherence

This report details new findings and common scenarios that can help providers improve adherence to prescription therapy with patient-specific cash and benefit pricing information within their electronic health record.