Whitepaper Resource Center - MM&M - Medical Marketing and Media

Whitepaper Resource Center

Beyond Marketing: Life Sciences

Discover how you can stop pursuing transactional and episodic interventions driven by short-term marketing plans and instead facilitate integrated patient and physician engagement with a continuous, informed and humanistic approach.

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Impact of Rx Price Transparency on Medication Adherence

This report details new findings and common scenarios that can help providers improve adherence to prescription therapy with patient-specific cash and benefit pricing information within their electronic health record.

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