Gideon Spanier, Author at MM&M - Medical Marketing and Media

Gideon Spanier

Most recent articles by Gideon Spanier


The battle to reverse WPP’s dramatic decline

All was not well at WPP during Sir Martin Sorrell’s final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.