Eli Lilly, Sanofi and Figs are among the health and wellness brands advertising during the 2024 Summer Olympics in Paris.
Eli Lilly enlisted more than two dozen Olympic athletes and partners to share the One Body video across their social media platforms.
Check out this week’s medical marketing news, dealmaking and industry chatter.
Both drugmakers enjoyed strong quarters and are forecasting higher results for the second half of 2024.
See which leaders are on the move across the pharma, biotech and medical marketing industries.
Rienow previously served as Pfizer’s U.K. managing director and country president.
Is Google’s third-party cookies decision a pivotal moment for medical marketers or a nothing-burger?
Northwell Studios represents a major investment by the namesake health system to bolster its established filmmaking and production chops.
Merck’s RSV trial succeeds; Jaguar Health tanks on failed cancer drug; PBMs under fire on Capitol Hill.
Beauty brand Cover FX rolled out Ms. Irrelevant, a promotional effort that challenges the traditional sports marketing approach for health brands.
Get the most out of
Register for free and enjoy unlimited access to: