Eric Berger

Most recent articles by Eric Berger

CeraVe spoofs soap opera in latest campaign
CeraVe spoofs soap opera in latest campaign
Eric Berger
July 15, 2024
1:29 pm

Cleanse Like a Derm evokes 90s-era daytime TV to reach gen Z through nostalgia.

AstraZeneca urges younger demographic to snap out of doom scrolling
AstraZeneca urges younger demographic to snap out of doom scrolling
Eric Berger
May 20, 2024
3:00 pm

The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.

LifeStance Health uses photography and poetry to break mental health stigmas
LifeStance Health uses photography and poetry to break mental health stigmas
Eric Berger
May 3, 2024
2:52 pm

The campaign, for Mental Health Awareness month, aims to add nuance and understanding to mental health struggles.

Reagan Greene joins Blue Cross of Idaho as brand, marcomms VP
Reagan Greene joins Blue Cross of Idaho as brand, marcomms VP
Eric Berger
April 17, 2024
2:05 pm

She worked at North Carolina’s Blue Cross and Blue Shield for 15 years.

Fitness startup Humango brings on Finn Partners
Fitness startup Humango brings on Finn Partners
Eric Berger
March 5, 2024
1:20 pm

Humango was acquired in July 2023 by Human Powered Health.

F Cancer merges cancer detection and foreplay in campaign
F Cancer merges cancer detection and foreplay in campaign
Eric Berger
March 1, 2024
9:25 am

Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.

Why Mattress maker Resident is lending support to the American Heart Association
Why Mattress maker Resident is lending support to the American Heart Association
Eric Berger
February 29, 2024
3:17 pm

Resident’s Nectar brand is providing information on the importance of sleep to cardiovascular health and encouraging people to donate to the nonprofit.

Parker Institute hires Eric McKeeby to lead communications, marketing
Parker Institute hires Eric McKeeby to lead communications, marketing
Eric Berger
February 26, 2024
2:05 pm

He has worked at Regeneron Genetics Center, Ancestry DNA and Edelman.

Empower Your Mind Therapy names Kindred as AOR
Empower Your Mind Therapy names Kindred as AOR
Eric Berger
February 20, 2024
12:51 pm

The for-profit practice provides care for teens and adults using dialectical behavior therapy.

Former Real Chemistry exec Adam Cossman joins Minds + Assembly
Former Real Chemistry exec Adam Cossman joins Minds + Assembly
Eric Berger
February 16, 2024
1:30 pm

Cossman was cofounder and president of Sentient Interactive, which was acquired by Real Chemistry predecessor W2O Group in 2016.

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