John Newton

Most recent articles by John Newton

Delta Dental goes mockumentary style for Long Live Smile Power
Delta Dental goes mockumentary style for Long Live Smile Power
John Newton
October 3, 2022
1:38 pm

Humor and intimacy are tools of the dental campaign starring the members of the fictional heavy-metal group Mölar.

SpringWorks creates rare disease campaign to boost profile of desmoid tumors
SpringWorks creates rare disease campaign to boost profile of desmoid tumors
John Newton
September 26, 2022
2:01 pm

A direct tone and striking imagery are central to SpringWorks Therapeutics’ new desmoid tumors initiative.

Currax’s ‘One Size Does Not Fit All’ campaign challenges weight loss conventions
Currax’s ‘One Size Does Not Fit All’ campaign challenges weight loss conventions
John Newton
September 19, 2022
3:12 pm

The campaign for Contrave highlights the importance of individualized solutions to dieting and weight loss.

Jeff Bridges leads AZ’s ‘Up the Antibodies’ push
Jeff Bridges leads AZ’s ‘Up the Antibodies’ push
John Newton
September 15, 2022
2:36 pm

Bridges opens up about his COVID and cancer experiences, alongside Emily V. Gordon and Kumail Nanjiani.

EmblemHealth recruits NYC artists
EmblemHealth recruits NYC artists
John Newton
September 14, 2022
11:12 am

The health system’s most recent campaign uses evocative artwork to encourage healthcare visits and screenings.

New Yorkers take center stage in NewYork-Presbyterian’s follow-up to ‘Stay Amazing’
New Yorkers take center stage in NewYork-Presbyterian’s follow-up to ‘Stay Amazing’
John Newton
September 12, 2022
3:14 pm

Building on its well-received predecessor campaign, NYP’s latest effort shines a light on patient stories.

Discovery Channels: In Watson’s wake, AI finds new life
Discovery Channels: In Watson’s wake, AI finds new life
John Newton
September 7, 2022
1:00 pm

Watson Health might have come up far short of expectations, but AI techniques remain poised to reinvent drug discovery.

Children’s Healthcare of Atlanta, Chemistry collab for a moving kids campaign
Children’s Healthcare of Atlanta, Chemistry collab for a moving kids campaign
John Newton
September 6, 2022
11:41 am

Creative storytelling combines authenticity, vulnerability and moments of joy to convey the not-for-profit’s work, and appeal to donors.

Mary J. Blige reteams with Hologic on screening awareness push
Mary J. Blige reteams with Hologic on screening awareness push
John Newton
August 29, 2022
1:59 pm

Blige plans to use her upcoming tour as a platform for awareness of the need for regular health screenings.

Merz Aesthetics enlists Joe Jonas to reach younger consumers
Merz Aesthetics enlists Joe Jonas to reach younger consumers
John Newton
August 22, 2022
1:44 pm

Beauty on Your Terms campaign represents a chance to appeal to different demographics, specifically both men and women in their 20s and 30s.

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