John Newton

Most recent articles by John Newton

Portraits of love: ViiV’s Mother to Son campaign promotes HIV Prevention
Portraits of love: ViiV’s Mother to Son campaign promotes HIV Prevention
John Newton
June 5, 2023
11:57 am

ViiV’s effort features a series of portraits that visually capture the bond between mothers and sons that can be crucial in HIV prevention.

Bayer’s Seeing Red, breaking stigmas and embracing bold conversations
Bayer’s Seeing Red, breaking stigmas and embracing bold conversations
John Newton
May 30, 2023
12:57 pm

The Seeing Red initiative, focused on a treatment for heavy menstrual bleeding, comes from pharma giant Bayer.

How Dogs Without Borders is changing lives, one sniff at a time
How Dogs Without Borders is changing lives, one sniff at a time
John Newton
May 22, 2023
12:26 pm

Dogs Without Borders, supported by VMLY&R Health and Institut Curie in Paris, shows promise for changing how patients receive diagnostic care.

No mask, no hose, just laughs: Inspire’s funny approach to sleep apnea
No mask, no hose, just laughs: Inspire’s funny approach to sleep apnea
John Newton
May 15, 2023
12:31 pm

Inspire Medical Systems trades pharmaceutical clichés for laughs in its largest advertising campaign to date.

Achoo! Flonase takes on allergies in dating show with a twist
Achoo! Flonase takes on allergies in dating show with a twist
John Newton
May 8, 2023
11:10 am

Allergic to Love uses an edutainment approach to deliver information about seasonal allergies.

Connecting the dots: Salix’s campaign educates patients on link between liver disease, OHE
Connecting the dots: Salix’s campaign educates patients on link between liver disease, OHE
John Newton
May 1, 2023
11:31 am

Salix’s I Wish I Knew effort supports patients, caregivers and HCPs on addressing overt hepatic encephalopathy.

Joy Smith Foundation’s emotional video shatters misconceptions about human trafficking
Joy Smith Foundation’s emotional video shatters misconceptions about human trafficking
John Newton
April 24, 2023
12:45 pm

The See the Trafficking Signs campaign from the Joy Smith Foundation is a national effort in Canada.

Theratechnologies’ I Am a Champion campaign combats HIV stigma among African Americans
Theratechnologies’ I Am a Champion campaign combats HIV stigma among African Americans
John Newton
April 17, 2023
3:11 pm

The awareness effort from Theratechnologies highlights personal stories of African Americans living with HIV in the South.

Enovis listens to the needs of HCPs and patients with Better Is… campaign
Enovis listens to the needs of HCPs and patients with Better Is… campaign
John Newton
April 10, 2023
1:00 pm

The “Better Is…” reel and campaign broadly emphasize innovation and collaboration.

Hemophilia GIFs that keep on giving
Hemophilia GIFs that keep on giving
John Newton
April 3, 2023
1:23 pm

Novo Nordisk Haemophilia Foundation and McCann Health New Jersey worked with the hemophilia community to create new representations of the disease.

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