John Newton

Most recent articles by John Newton

Scan-tastic: The American Lung Association animates for new effort
Scan-tastic: The American Lung Association animates for new effort
John Newton
May 23, 2022
2:52 pm

The latest installment in the organization’s ‘Saved by the Scan’ campaign uses animation to reach current and former smokers.

AstraZeneca’s ‘Here for More’ campaign reaches out to women of color suffering from lupus
AstraZeneca’s ‘Here for More’ campaign reaches out to women of color suffering from lupus
John Newton
May 16, 2022
1:22 pm

The pharma giant’s Saphnelo campaign focuses on women who are disproportionately likely to be diagnosed with lupus.

A heart-to-heart conversation on disparities
A heart-to-heart conversation on disparities
John Newton
May 9, 2022
3:20 pm

With its focus on Black and Latina women, “Hear Your Heart” attempts to eliminate disparities in treatment of heart-related ailments.

No Aniston? No problem
No Aniston? No problem
John Newton
May 2, 2022
3:44 pm

“Be You,” a campaign for the Amgen/AstraZeneca co-promote Tezspire, uses animation to connect with a diverse audience.

‘Affordable healthcare’ in eight languages? CMS was up to the task
‘Affordable healthcare’ in eight languages? CMS was up to the task
John Newton
April 25, 2022
4:39 pm

An equity-driven campaign resulted in a record 14.5 million enrollments via health insurance marketplaces.

Human-centricity? Novartis’ Leqvio push spotlights life’s ups and down
Human-centricity? Novartis’ Leqvio push spotlights life’s ups and down
John Newton
April 19, 2022
11:14 am

The ads present the lives of patients as sweeping narratives — and managing cholesterol as another of life’s minor challenges.

Changing the aging conversation, without ‘market fluffery’
Changing the aging conversation, without ‘market fluffery’
John Newton
April 12, 2022
12:43 pm

A journey through a metaverse landscape provides a very zen introduction to Thorne’s personalized nutritional supplement.

Katie Couric’s colon cancer mission
Katie Couric’s colon cancer mission
John Newton
March 29, 2022
3:06 pm

After two decades of tireless advocacy on behalf of colon cancer research and awareness, Couric takes the lead on Exact Sciences’ ‘Mission to Screen’ push.

AstraZeneca gets groovy for renewed Breztri push
AstraZeneca gets groovy for renewed Breztri push
John Newton
March 21, 2022
2:44 pm

In the wake of its “Get Real” campaign, AZ attempts to summon a retro vibe for its COPD mainstay.

Back to the (doctor’s) office with Labcorp
Back to the (doctor’s) office with Labcorp
John Newton
March 15, 2022
2:48 pm

The testing giant’s campaign encourages patients to return to regular preventative screenings — or embrace them for the first time.

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