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John Newton

Most recent articles by John Newton

Fishawack adds StoneArch to expanding agency roster
Fishawack adds StoneArch to expanding agency roster
John Newton
January 14, 2021
2:42 pm

The deal comes on the heels of last week’s purchase of Hive Health.

Five things for pharma marketers to know: Monday, December 28, 2020
Five things for pharma marketers to know: Monday, December 28, 2020
John Newton
December 28, 2020
9:07 am

Justice Department takes aim at Walmart over opioid prescriptions; vaccine skepticism raises concerns; BMS suspends Opdivo trials in brain cancer.

Five things for pharma marketers to know: Wednesday, December 23, 2020
Five things for pharma marketers to know: Wednesday, December 23, 2020
John Newton
December 23, 2020
5:00 am

Texas deviates from CDC vaccination priority guidelines; Answering questions about the new strain of COVID-19; EU approves Pfizer/BioNTech vaccine.

Five things for pharma marketers to know: Tuesday, December 22, 2020
Five things for pharma marketers to know: Tuesday, December 22, 2020
John Newton
December 22, 2020
5:00 am

Distribution of Moderna’s COVID-19 vaccine begins; PPE shortages continue; FDA declines to approve Novartis cholesterol drug.

Relevate Health Group and Arteric join forces
Relevate Health Group and Arteric join forces
John Newton
December 21, 2020
5:36 pm

The deal creates a 130-strong entity with local market and digital know-how.

The path ahead for the FDA
The path ahead for the FDA
John Newton
December 21, 2020
12:16 pm

In a Coalition for Healthcare Communication webinar, former FDA exec Nancy Bradish Myers reflected on the agency’s tumultuous 2020 and charted a path forward for 2021.

Five things for pharma marketers to know: Monday, December 21, 2020
Five things for pharma marketers to know: Monday, December 21, 2020
John Newton
December 21, 2020
5:00 am

Johnson & Johnson moves forward with COVID vaccine trials; Pence receives vaccine shot on live TV; Merck announces $1 billion collaboration with Janux Therapeutics.

‘Little Lungs’ Anti-Smoking Push Adds Celebrity Muscle
‘Little Lungs’ Anti-Smoking Push Adds Celebrity Muscle
John Newton
December 18, 2020
2:25 pm

The COVID-era iteration of the campaign warns teens about the consequences of smoking cigarettes.

Five things for pharma marketers to know: Friday, December 18, 2020
Five things for pharma marketers to know: Friday, December 18, 2020
John Newton
December 18, 2020
5:00 am

FDA committee endorses Moderna’s COVID-19 vaccine; nursing homes begin vaccinating patients; government negotiates with Pfizer to purchase additional vaccine doses.

The Escalator: Ogilvy Health adds Thorn as EVP, head of planning
The Escalator: Ogilvy Health adds Thorn as EVP, head of planning
John Newton
December 17, 2020
7:25 pm

Plus new hires at CorVista Health, Atkana and Page & Page and Partners.

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