‘Lymphedema Can’t’ speaks directly to patients
‘Lymphedema Can’t’ speaks directly to patients
John Newton
October 26, 2021
5:00 am

The campaign, ImpediMed’s first-ever DTC effort, aims to encourage regular testing.

Overcoming vaccine hesitancy among Latinos
Overcoming vaccine hesitancy among Latinos
John Newton
October 19, 2021
5:00 am

The American Heart Association’s multilingual “Stay Fuerte for All” campaign addresses vaccine misinformation using straightforward language.

Sugar’s tricky ways exposed in rap video
Sugar’s tricky ways exposed in rap video
John Newton
October 12, 2021
3:33 pm

A collaboration uses music to reach young people with a public nutrition message.

Fighting two types of T-cell lymphoma on two fronts
Fighting two types of T-cell lymphoma on two fronts
John Newton
October 5, 2021
5:00 am

Kyowa Kirin’s “Treat the Blood, Treat the Skin” campaign attempts a simultaneous appeal to physicians and patients.

It’s in the (therapeutic) game
It’s in the (therapeutic) game
John Newton
September 28, 2021
5:00 am

Akili Interactive placed emotional warmth and authenticity at the center of its “Made for the Mind You Love” push for ADHD video game EndeavorRx.

Organon debuts first major PSA campaign
Organon debuts first major PSA campaign
John Newton
September 21, 2021
5:00 am

The Merck spinoff hopes to generate better dialogue around unintended pregnancies.

Whimsical campaign, serious message
Whimsical campaign, serious message
John Newton
September 14, 2021
5:00 am

GlaxoSmithKline uses a bright palette and lively animation to raise awareness about the prevalence of whooping cough in adults.

Driving COPD Awareness
Driving COPD Awareness
John Newton
September 7, 2021
4:10 pm

As part of AstraZeneca’s partnership with NASCAR, a new spot allowed a fan to meet star driver Austin Dillon.

YouTube series aims to stem teen suicide
YouTube series aims to stem teen suicide
John Newton
August 31, 2021
5:00 am

The new animated series encourages conversations around teen suicide and mental health.

K Health debuts appeal to uninsured people
K Health debuts appeal to uninsured people
John Newton
August 24, 2021
5:00 am

The effort, which launched last week in Dallas and Orlando, is designed to appeal to potential patients before they’re even sick.

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