John Newton

Most recent articles by John Newton

AstraZeneca, Merck go multilingual for prostate cancer push
AstraZeneca, Merck go multilingual for prostate cancer push
John Newton
January 23, 2023
2:22 pm

A global campaign spreads the message about the need for early detection and screening when it comes to prostate cancer.

Anti-domestic violence campaign says ‘no one should make you feel small’
Anti-domestic violence campaign says ‘no one should make you feel small’
John Newton
January 17, 2023
1:36 pm

By focusing on the emotions around abuse, Feeling Small hopes to reach those who may not see themselves in other portrayals.

Danny Trejo calls out fakes to raise awareness about the dangers of counterfeit medicine
Danny Trejo calls out fakes to raise awareness about the dangers of counterfeit medicine
John Newton
January 9, 2023
1:56 pm

The Bad Meds campaign from the Alliance of Safe Online Pharmacies Foundation and the National Association of Boards of Pharmacy targets illegal online pharmacies.

GSK wants consumers to wake up to the risk of shingles
GSK wants consumers to wake up to the risk of shingles
John Newton
January 3, 2023
3:00 pm

Shingles is Sleeping embodies an innovative approach to reaching Hispanic consumers.

Eisai, METAvivor campaign imagines a different approach to breast cancer
Eisai, METAvivor campaign imagines a different approach to breast cancer
John Newton
December 19, 2022
1:53 pm

The latest installment of the #ThisIsMBC initiative profiles 12 people living with metastatic breast cancer.

Firefighter-turned-influencer approaches cancer convos with a sense of humor
Firefighter-turned-influencer approaches cancer convos with a sense of humor
John Newton
December 12, 2022
2:09 pm

Jason Patton is the star of three 90-second spots from DetecTogether and Cactus that raise awareness of cancer.

Sterling K. Brown’s passion around cancer care drives BMS’s Survivorship initiative
Sterling K. Brown’s passion around cancer care drives BMS’s Survivorship initiative
John Newton
December 5, 2022
2:47 pm

The Golden Globe-winning actor and longtime spokesperson leads the pharma giant’s conversation among cancer survivors.

App ditches laughs for compassion, security around private parts
App ditches laughs for compassion, security around private parts
John Newton
November 28, 2022
1:53 pm

Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.

Pro Football Hall of Famer Shannon Sharpe talks that talk about prostate cancer
Pro Football Hall of Famer Shannon Sharpe talks that talk about prostate cancer
John Newton
November 21, 2022
2:36 pm

Janssen’s Talk That Talk campaign hopes to encourage Black men to discuss prostate cancer with their doctors.

‘Family’ ties fuel home care recruitment push
‘Family’ ties fuel home care recruitment push
John Newton
November 14, 2022
11:54 am

Sister Sledge’s ‘We Are Family’ provides the soundtrack — and the inspiration — for Premier Home Health Care Services’ most recent effort.

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